Today I’m going to share the 2 things you should NEVER say in an email to someone you don’t know. (Especially if you want that person to respond to you) And then I’ll walk you through a word-for-word script that I personally used to get influential people I didn’t know to respond to my email… […]

When you’re selling ANYTHING, people must believe what you’re telling them. Want venture capital? Need a promotion? Selling stuff? In all cases, your success depends on your ability to make a key player TRUST what you say. Question is how can you ENGINEER that trust? First, be truthful 🙂 That said, there’s some new research […]

How great would it feel if you made one simple tweak to your business, and saw an immediate sales increase? I know, silly question. It would feel great. Now what if there were 5 simple tweaks… each of which could have that same effect? You’d stop reading this article right now and use each of […]

The other day I walked into one of the local spas by my place… …and I realized how clueless small business owners are when it comes to using the web to market their businesses. They thanked me, and they also said they hoped I came back again soon. And that’s it. They didn’t ask for […]

One of the easiest ways to make money from a blog is to sell stuff. However, you’ve got to sell the RIGHT stuff. What’s the right stuff? That’s easy. The right stuff is whatever your readers want to buy :-). Question is how do you know what your readers want to buy? Keep reading.

Over the last few months, the Social Triggers brand and my brand (Derek Halpern), exploded with popularity. With this increase in popularity, conferences from all around the United States have invited me to speak on their stage. (If you’re a conference organizer, feel free to contact me about having me speak at your conference by […]

As the internet shifted from text to video, I cringed. I prefer to read. But here’s the deal: Nothing builds rapport, gets traffic, and makes sales like a good video. I’ll explain. No matter how hard you try, some people will never feel like they know the “real” you until they see you on video. […]

There’s one web design mistake that absolutely tanks your conversion rates… And once you cure it, you could propel the lead generation / sales ability of your website by as much as 100% OR MORE. Luckily, this mistake has an easy fix—especially if you’re willing to make some small changes to your website.

I’ll level with you. When you use images on your site, two things can happen: Images can either help you achieve your business goals, or hurt. Seems simple enough… …But until you learn the subtle nuances of how images affect people, you’re standing in front of a firing squad wearing a blind fold. So let’s remove […]

A few years ago, you’d have been CANED for selling stuff from your blog. You see, at that time, I was running several entertainment sites—and making a killing. I was pushing massive traffic numbers—I’m talking about millions of pageviews a month—and made GREAT money from ads. But selling stuff directly to my readers? I’d have […]