As the internet shifted from text to video, I cringed. I prefer to read.
But here’s the deal:
Nothing builds rapport, gets traffic, and makes sales like a good video.
No matter how hard you try, some people will never feel like they know the “real” you until they see you on video.
The Power of Video (Hint: It’s All About Body Language)
Your writing might show off your personality, but it’s just not the same, and I suppose it makes sense.
Text-based content is a very one-dimensional medium.
Video on the other hand is a triple threat.
Not only can people hear you, they can read whatever it is you’re writing (I tend to write on a white board).
But most importantly, people SEE your body language.
They see your eyes, your smiles, your laughs, your nervous ticks (if you have any), and much, much more.
And that’s the secret.
Body language communicates more information than you could ever HOPE to write.
Now what does this have to do with rapport? And likability? And building a business?
How I Stumbled On The Power Of Video By Complete Accident
A few months ago I released the first ever Social Triggers video.
It was raw, but it was the REAL me.
At one point, I stuttered, and said the word “implimication” instead of “implication.”
Instead of editing it out, I left it in, and moved on.
But then I received comments like this:
“I really like this video for the simplicity and that you didn’t edit out your verbal malfunction.”
People realized I was a human being… just like them… just like you.
And since I was a human being, and approachable, and even vulnerable, people connected with me more than ever.
Now imagine if I wrote “implimication” instead of “implication” in text…
What type of comments would you expect to see?
Does this ring a bell?
“Learn to proof read. You spelled implication wrong.”
“You made a mistake. It’s implication!”
“Your typos make you look unprofessional.”
Text receives negative comments… Video receives positive comments.
And What Does This Have to Do With Business?
Think about this from a business perspective.
It’s true. Nobody is perfect, and neither are businesses.
If you haven’t made a mistake yet, chances are you will.
If you’re only releasing text-based content, you risk receiving annoying comments like the ones I quoted above.
However, if you build rapport with video, your fans and customers can actually support you DESPITE your mistakes.
So, when do you plan on releasing videos? Or have you started already? Tell me your experience in the comments.
If you’re looking to drive traffic, leads, and sales with video, next week I’m hosting a free webinar with Lewis Howes and James Wedmore. It will be awesome.