New here? This video has went viral! How did you find it? If you could send me a quick email to news@socialtriggers.com and let me know… it would be greatly appreciated. So I got a $310 haircut. I know. RIDICULOUS! But here’s the deal: The BEST way for a business owner to increase profits is […]

When a researcher recruits people from Craiglist for a research experiment, this is the last thing I thought I’d see… …and if you’re in the business of selling stuff online, you’d be silly to ignore it. Here’s why: Nothing is a better demonstration of how fickle human behavior is – especially when people are deciding […]

If you’ve ever wondered: “How do I determine the wants and needs of my ideal customer?” “How can I identify my ideal customers’ pain points?” “How do I describe my ideal customers’ problems in their own words?” “How can I convince prospects that my product/service will work for them?” Then I’ve got great news for […]

Discounting is for dummies – here’s why and what to do instead If you’re thinking of running a sale or a discount… …DON’T! Yes, a discount can create a HUGE spike in sales. Yes, that huge spike in sales can be tantalizing (especially since everyone and their grandparents are running a discount right now). But, […]

A few weeks ago, I had to take my dog, Mr. Bities, to the vet to get neutered. Now, Mr. Bities is the first dog I’ve ever had, so this was all completely new to me and I had some serious questions… “Why does my dog hump inanimate objects?” “Is it okay if I dress […]

This past weekend, I gave my last keynote speech. (I’m done with speaking – and I’m PUMPED. More on that another day). After I checked into my hotel room, I realized I forgot my shaving cream. Yes, I could have gotten the complimentary stuff at the hotel, but I’m a DIVA when it comes to […]

Almost a decade ago, when I was just getting started as an entrepreneur, I remember thinking to myself, “All I want to do is make 100k per year” So I broke it down and realized “I need 10k per month.” (Young Derek was a math wizard, obviously). At that point, I didn’t even know what […]

The funny thing about selling is this: What people are willing to pay you has little to do with the real value of what you’re selling. Yes, you heard that right. What people want to pay has nothing to do with the REAL value of what you sell. Instead, it has EVERYTHING to do with […]

By now, you know I’m no stickler for perfect grammar or spelling. (Despite what you may think… It doesn’t matter. Mistakes happen. People understand. If someone says they won’t buy what you sell because you made a typo, trust me, you don’t want them as a client). But when it comes to writing an email […]

Yesterday I shared the 80/20 rule to building a blog audience of people who are ready to buy what you sell. (If you missed it – a big myth about building a blog that attracts customers is that you need to create an endless stream of content. In reality, that’s a waste a time. Instead […]