I’ve got a new software product that I’ll debut tomorrow. It’s called Zippy Courses, and it’s a WordPress plugin that allows you to create and sell online courses… …But more about that in a second. First, instead of trying to sell you on how great this software is, I decided to instead share some “behind […]

People think, when selling, they need use the “everything but the kitchen sink” approach. Meaning, they highlight everything their product can do, and let their customer decide what fits. “More is always better, right?” Wrong. I’ve talked about information overload before, and even how offering less can lead to higher prices, but I stumbled on […]

When I heard the phrase, “A Lannister always pays their debts” in Game of Thrones, I thought “Who doesn’t?” …Until I started to run a business. The sad reality is that there are people – a lot of people – who will happily take advantage of every benefit you have to offer them, but when […]

Jason Fried, of Basecamp fame, made an interesting observation: “Customers don’t just buy a product – they switch from something else. And customers don’t just leave a product — they switch to something else.” And he’s right. When you lose a customer, that customer often doesn’t stop buying. They instead start buying something else. Here’s […]

When I told my friend about this new research that suggested “non-celiac gluten sensitivity” may be a myth, she retorted “Well, tell that to my stomach!” She, like so many others, swears that gluten makes her ill. After years of experiencing seemingly random bouts of bloating, diarrhea, brain fog, dizziness, and hormone imbalance, she discovered […]

Ask a group of 10 people this question, and you’ll watch them break out into a heated argument. I know because I’ve done it. The question is, “Should you ever work for free?” On one side, some say ABSOLUTELY. (And in my video today, I’ll share a story about how someone started working for nothing […]

Using big words makes you look stupid. Seriously… Even if you use them the right way, people will think you aren’t as smart as someone who uses smaller words. And new research from Princeton confirms it. I go over it in this new video.

So I went skiing. As I was getting my rental skis, the guy asked me, “Do you want a helmet?” I said “No.” But he pressed on. And eventually he persuaded me to wear the helmet. How? He used some proven persuasion principles and I share them all in my new video today.

If you’re selling online, you NEED testimonials. (I personally can draw a direct line between customer testimonials and hundreds of thousands of dollars in revenue). But there’s a problem: Most people feature HORRIBLE testimonials… …and they’re leaving a tremendous amount of revenue on the table. Revenue they RIGHTFULLY DESERVE. Luckily it’s easy to fix. Just […]

Yes, I wear makeup in my videos. There. I said it. To get that makeup on my face I hire a makeup artist. If you’re unfamiliar with how that industry works, long story short, makeup artists are freelancers. And the same things that make a makeup artist successful are the same things that make ALL […]