By now, you know I’m no stickler for perfect grammar or spelling.
(Despite what you may think… It doesn’t matter. Mistakes happen. People understand. If someone says they won’t buy what you sell because you made a typo, trust me, you don’t want them as a client).
But when it comes to writing an email subject line, choosing the right word can be the difference between mediocre results…
…and AMAZING results.
So, I ran a simple test.
What Works Better: Positive Frames or Negative Frames?
I ran a test where I changed one single word in my email subject line (and copy) – and the results were drastically different.
One email generated 35% more clicks than the other email… all because of this one little change.
I talk about this change (and the psychology behind it) in this new video:
Watch the video, and then leave a comment letting me know what you think. I know this will spark quite the discussion. The video is interesting, but I also know grammar-crazies are going to share their opinion as well 😉
Also: Do you have a friend who needs to write email copy? Send them a link to this video. I’ll appreciate (as will they).
Want to learn more about email marketing? Read this resource I created about “how to build an email list.“