So, you want to know what converts better? $1,499 or $1499? Or in other words, you want to know if a comma impacts the way people perceive your price? Well… Here’s how selling works: First, you make an offer. Then, potential buyers look at the VALUE and the PRICE of your offer. And they compare […]

So, I remember when I tried to sell someone one of my older, high quality domain names. At the start of the negotiation process, we were at a standoff… Should I make the first offer? Or should he?

So, Ilona Viluma runs a company called “Gigi Bloks.” It’s an educational children’s toy that encourages kids to build all sorts of cool stuff: like castles, walls, tables, dinosaurs, birds, and more. Even though she primarily sold through retail stores, she wanted to start selling Gigi Blocks online. The problem? People just weren’t buying.

Yep. I spent $139,614.18 on one Facebook ad. Why? Well… Read this!

How do you persuade someone to buy your product or service… even if you’re not great at “selling?” If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE… UGH! David Ogilvy always said, “The customer isn’t […]

When an entrepreneur asked Mark Cuban about the secret to success in business, he fired back: “Sales cure all.” And he’s 100% right. More sales means more revenue. And more revenue means you can do what you love and make a great living doing it. You no longer need to count the pennies in the […]

Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product? “WHY IS IT SO LONG?” “DO PEOPLE EVEN READ THIS?” A natural reaction. Especially to the untrained eye. But check this out…

And a failure to do it can be the difference between: I know. “CLICKBAIT MUCH?” Put down the pitchfork a sec, and let me explain.

So, you’re a freelancer. And you take great pleasure in doing great work for your clients. But the “good” clients are few and far between. The reality is this: most people contact you and try to pay you $500 for a $5,000 job. HOW ANNOYING, RIGHT? Of course, you hope you never work with someone […]

The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE. I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise. And that’s why testimonials and reviews can actually HURT Your […]