Want to learn how to easily get your first 5,000 subscribers? Download this free eBook to learn how.

"Why are sales pages so long? Do people even read it?"

Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product?

“WHY IS IT SO LONG?”

“DO PEOPLE EVEN READ THIS?”

A natural reaction. Especially to the untrained eye. But check this out…

matthias

It appears those sales pages can actually work, right?

“But just because it works doesn’t mean I want to do this! It’s so…. bleah…”

And I can relate. I actually felt the same way. Then I had a big AHA moment that changed everything.

I want you to take a second and imagine how a sales conversation goes. A face to face sales conversation.

It probably goes something like this, right?

You: “I have something for you that you want.”
They say: “Wait, really?”
You: “Yes, I do. Let me show you how it works.”
They say: “This sounds too good to be true.”
You: “I know, but look at this proof…”
They say: “Okay, I believe you. What do you have for me?”
You: “I got this product. You should buy it.”

Maybe it’s a little longer. Or shorter.

But that’s the ebb and flow of the conversation. Wouldn’t you agree?

It’s as if it’s a carefully choreographed dance between you and your prospect. You have something. They have doubts. You eliminate those doubts. They have more doubts. You eliminate those too. And then, when they are finally ready to buy what you sell, you make your offer.

Now imagine for a second if you shortcut this conversation… Imagine if a potential client says to you that they have doubts, and you respond, “If you want to buy it, buy it. If not. Screw off.”

How many sales would you lose?

A LOT.

And that’s when I had my big AHA moment.

Online it’s no different.

Your Sales Page is a sales conversation between you and your client. If you send people to a short sales page where you only show off your product and your price… you’re basically acting like the guy who says, “If you want to buy it. Buy it. If not. Screw off.”

You don’t set the stage. You don’t address skepticism. You don’t provide proof. You don’t answer questions. Nothing. Is that the type of person you want to look like to your clients?

OF COURSE NOT.

And that’s why sales pages tend to be longer…

People mistakenly believe sales pages are long because the person selling something is trying too hard. But in reality, the sales pages is long because it’s proof that the person selling the product or services actually cares about their clients… and they want to be sure they answer all of their questions.

Now, let’s go back to that example sales conversation. And let’s break it down piece by piece.

You: “I have something for you that you want.” (Core Promise)
They say: “Wait, really?” (Skepticism)
You: “Yes, I do. Let me show you how it works.” (Prove The Promise)
They say: “This sounds too good to be true.” (More Skepticism)
You: “I know, but look at this proof…” (Undeniable Proof)
They say: “Okay, I believe you. What do you have for me?” (Ready to Buy)
You: “I got this product. You should buy it.” (Your Product Offer)

Very interesting, right?

It appears as if there’s a natural order to how a sale is made…

Now imagine if you translate this natural order onto a sales page…

Would that work?

The answer is HECK YES.

And I will show you exactly how to do it on my new webinar:

How to Create a Sales Page that Converts

It goes down on December 5th. There are two convenient times. One at 12pm Eastern. One at 8PM Eastern.


Reserve Your Spot for the 12PM Eastern Training.


Reserve Your Spot for the 8PM Eastern Training.

What should you expect on this webinar?

* There are 5 building blocks to a Sales Page that Converts (I’ll show you all of them, including the exact order they should go in, and why).

* Ever get offered $500 for a $5000 job? It’s because your brand doesn’t communicate the value you provide and I’ll show you how to fix it.

* How do you open a sales page, the right way? I’ll show you how.

* And more.

Just remember:

It goes down on December 5th. There are two convenient times. One at 12pm Eastern. One at 8PM Eastern.


Reserve Your Spot for the 12PM Eastern Training.


Reserve Your Spot for the 8PM Eastern Training.

Spread the love!

Join OVER 200,000 subscribers

GET FREE UPDATES

Click here to sign up

Need more? Choose your path below

6 comments Leave a comment
Justin

Very interesting article.

As a copywriter myself, I know that long form sales copy works better than short for a lot of products – particularly for coaching, courses, and anything the consumer isn’t already familiar with.

Long form sales copy may be boring to some, but that’s because the particular product they are looking at isn’t something they’re interested in. If it was, you’d find they would read 1000’s of words on the subject.

Cheers,

Justin

Part time CFO services UAE

Good article! you have good and nice information Thanks for sharing such a amazing article with us

Samuel Phillips

In terms of a car dealership, I would think the page would be geared towards selling the dealership whether than selling the car. I would point out how we take care of the customer before, during, and after the sales. Point out benefits that our car dealership provides that others may not. Or even if others do provide it no one may know about it.

In other words focus on selling the relationship whether than the product. Because like Jonathan said people sales themselves on the product already. So the question becomes why should I get it from you.

Jonathan

The difference with a car dealer example that Roger Smith referenced doesn’t apply as much in a sales page example, so you have to first know your audience. Most people will have researched the car they want, etc. a lot before walking on a lot and they’re going in trying to get the best possible deal. The dealer still needs to provide value, but the opportunity for “you need this” is less applicable.

What Derek is reference though is that most products can leverage the “I’ve got what you want” and then showing proof how it will help them, skepticism, more proof and eventually the person has to believe it will truly help them and buy.

I’ve very interested in learning how to leverage this knowledge to help me, help people!

Roger Smith

Try vetting this as Joe or Jane consumer walking into a car dealer. Their patience with this approach gets shot pretty fast. Your premise is that this a good way for someone to be lead to purchase your item. The question to ask though, what is the prospect’s buying process? The two things are not necessarily the same.

Krishna

Can you share some tips through which these sales pages avail a lot of traffic?
I would be greatly thankul to you for this thing…

Leave a comment
Recommended for You