I’ve got a confession to make: I love reading about business owners who went broke… …and luckily for me there’s a new trend where business owners share their sordid story in public. Like this story about Dinnr. Or this story about a failed Yoga Teacher. You might think this is weird. Or strange. But I […]

I believe the subject line said it all. What converts better? $100, $99, or $97? And should you even worry about something like this?

A friend asked me for help. She’s a coach, and she sells a high end coaching package… But she needed help with her sales copy. I fired up her page and that’s when I saw it. A HUGE mistake. A mistake that’s so detrimental she may as well have flushed her chances of making sales […]

I know you’ve seen those “Before and After” pictures in marketing. They’re everywhere! A bald guy alone on the couch to the left. A guy with a full head of hair riding a horse on the beach on the right. A scraggly unshowered dude in a v-neck to the left. A dude who hates wearing […]

Imagine if every time you bought something, a little kid appeared in front of you and kicked you in the shin. Sounds ridiculous, right? Right… But on the level of your brain, that’s exactly what happens! When you spend money, your brain lights up just as if you got kicked in the shin. And that’s […]

I will reveal the secret psychology that makes your customers buy. And before you ask, “Does this work for coaches? Or web designers? Or how about physical products?” The answer is YES. Because it’s not about your product or the system you use to sell your product. It’s about the psychology of your customer. Know […]

When you already have a product or service to sell, you only need two things to run a profitable business. You need: 1) A method for attracting new prospects 2) A scalable system for converting those prospects into profitable clients and customers And that’s it. Get these two things right and I believe you can […]

Double Your Sales With This Two Part Training Part 1: How Persuasion Really Works (You’re Here) Part 2: 4 Reasons Why People Don’t Buy (Free Ebook + Video) Is there a secret to selling? The answer is “YES!” And it all boils down to one simple idea… To demonstrate, take a look at these two […]

Today is the day! We’re approaching the final quarter of 2014, and this new series will show you how to get more sales for your coaching, consulting, or information product business. I’ve got a lot to cover, so let’s get started.

I’ve been quietly working on a HUGE project, and I know you’ll LOVE IT. Here’s why: There’s only ONE THING that separates a business that thrives and a business that dies. Can you guess what it is?