A friend asked me for help. She’s a coach, and she sells a high end coaching package… But she needed help with her sales copy.
I fired up her page and that’s when I saw it. A HUGE mistake. A mistake that’s so detrimental she may as well have flushed her chances of making sales down the toilet.
I share the mistake (and more important, how to fix it), in this video. And if you want to generate more leads and sales from your site…
…watch it right now:
Do You Make This Mistake Writing Your Sales Copy
The short of it? People know their products and services inside out. And they are often very good at what they do. They can hop on the phone and explain why people would LOVE their service…
…but when it comes to explaining it on a web page, it’s almost as if they run around the house screaming, “I DONT KNOW WHAT TO WRITE!”
And that’s because writing sales copy is weird. It’s unlike anything you’ve ever done – and that’s why people make these silly mistakes.
P.S. Do you struggle with writing sales copy? If the answer is yes, I’d love for you to share your BIGGEST issue with it in the comment section.
Do you struggle with headlines? Openings? Leads? Email copy? Please describe the issue in detail. I’ll read every single one.
And if you’re looking for an EVEN BETTER WAY to improve your sales copy, I highly suggest you download this free guide.
What’s next? Watch this video: