99% of people you do business with will be a pleasure to work with.

But there will always be the 1% who are absolute nightmares...

Customers who demand refunds way after your refund period. Clients who refuse to pay up and then threaten to bash your company on social media. People who will harass ...

This might be weird, but I have a new Social Triggers TV video for you. And it's about the secret to success.

And it all stems down to this one Will Smith quote...

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Business owners want to know how to attract the right people, and blogging is the best way to do it.

But is it as easy as publishing a few blog posts every week? Is it as easy as those other people say, "Just write good content, and..."

Absolutely not. Especially not now.

You see, the secret ...

Today is the day!

We're approaching the final quarter of 2014, and this new series will show you how to get more sales for your coaching, consulting, or information product business.

I've got a lot to cover, so let's get started.

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I've been quietly working on a HUGE project, and I know you'll LOVE IT.

Here's why:

There's only ONE THING that separates a business that thrives and a business that dies.

Can you guess what it is?

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I've got a new software product that I'll debut tomorrow.

It's called Zippy Courses, and it's a WordPress plugin that allows you to create and sell online courses...

...But more about that in a second.

First, ...

People think, when selling, they need use the "everything but the kitchen sink" approach. Meaning, they highlight everything their product can do, and let their customer decide what fits. "More is always better, right?"

Wrong.

I've talked about information overload before, and even how offering ...

...

Back when I started creating content, I had an identity crisis.

When you met me in "real life," I'd be a loud, quirky, arrogant, and sometimes even border-line obnoxious, and larger than life personality.

I'd say funny things like, "Read More »

Bad things happen.

Sometimes REALLY BAD things.

Maybe your product launch flops. Maybe someone leaves a scathing review on your Amazon book page.

Or maybe some unforeseen technical glitch will cost your business thousands - or hundreds of thousands - of dollars in revenue.

As John Lennon ...