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The psychological reason why you should sell what you know

Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success.

I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.”

Just writing that today makes me feel like an idiot.

Why?

As Sweet Brown would say, “Ain’t nobody got time for that.”

Reading 1000s of books, research papers, and then spending months (if not years) figuring out how to IMPLEMENT the stuff takes time. And…

“Ain’t nobody got time for that.”

But check it:

There’s a psychological reason why you SHOULD sell what you know.

Even if they can find what you know somewhere else at no cost.

This one little “social mistake” can make people hate you (don’t do it…)

Imagine you’re at a meetup, and you’re having a conversation about something that just happened in the news.

While making your point, you mispronounce a word… and someone interjects, “Well, actually, you’re supposed to say it like this…”

And there you are. You’re in the middle of a group of 5 people, and this person just corrected a word you said.

Sure, it has nothing to do with the point you’re making, but they went on to say, “Sorry about interrupting. Just wanted to make sure you knew the right way to say that word so you didn’t sound dumb.”

How would you feel?

Why Testimonials Improve – Or Destroy – Sales

The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE.

I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise.

And that’s why testimonials and reviews can actually HURT Your sales.

I’ll explain…