Be on top of your business game.

When “Sorry” isn’t enough,
do this instead…

My friend Lewis Howes is working on a new book.

Naturally, he’s excited.

At a conference, he told a group of people about his book – including the title.

Now let me make one thing clear: this wasn’t a big group of people. It was a small group of trusted confidantes.


One of these people stole his book title and published a talk on it.


And sure, he later apologized. But I find this entire scenario troubling. Here’s why:

The psychological reason why you should sell what you know

Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success.

I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.”

Just writing that today makes me feel like an idiot.


As Sweet Brown would say, “Ain’t nobody got time for that.”

Reading 1000s of books, research papers, and then spending months (if not years) figuring out how to IMPLEMENT the stuff takes time. And…

“Ain’t nobody got time for that.”

But check it:

There’s a psychological reason why you SHOULD sell what you know.

Even if they can find what you know somewhere else at no cost.

This one little “social mistake” can make people hate you (don’t do it…)

Imagine you’re at a meetup, and you’re having a conversation about something that just happened in the news.

While making your point, you mispronounce a word… and someone interjects, “Well, actually, you’re supposed to say it like this…”

And there you are. You’re in the middle of a group of 5 people, and this person just corrected a word you said.

Sure, it has nothing to do with the point you’re making, but they went on to say, “Sorry about interrupting. Just wanted to make sure you knew the right way to say that word so you didn’t sound dumb.”

How would you feel?