Using big words makes you look stupid.
Even if you use them the right way, people will think you aren’t as smart as someone who uses smaller words.
And new research from Princeton confirms it.
I go over it in this new video.
"I'm totally loving Social Triggers!"
—Chris Brogan, NYT Best-Selling Author of Trust Agents
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If you’re selling online, you NEED testimonials.
(I personally can draw a direct line between customer testimonials and hundreds of thousands of dollars in revenue).
But there’s a problem:
Most people feature HORRIBLE testimonials…
…and they’re leaving a tremendous amount of revenue on the table. Revenue they RIGHTFULLY DESERVE.
Luckily it’s easy to fix. Just use what I call “The Perfect Testimonial” framework.
I go over it in detail in my new Social Triggers TV episode: