I’ve got a new software product that I’ll debut tomorrow.

It’s called Zippy Courses, and it’s a WordPress plugin that allows you to create and sell online courses…

…But more about that in a second.

First, instead of trying to sell you on how great this software is, I decided to instead share some “behind the scenes” stuff I’m doing to market and sell this new software product.

You might think I’m crazy for doing this. Especially since my competitors are already attempting to poach potential ZippyCourses customers.

But 99.999% of you are good people. And I know you’ll glean insight on how you can use similar strategies to sell your products and services.

Let’s dive in.

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People think, when selling, they need use the “everything but the kitchen sink” approach. Meaning, they highlight everything their product can do, and let their customer decide what fits. “More is always better, right?”

Wrong.

I’ve talked about information overload before, and even how offering less can lead to higher prices, but I stumbled on some research that suggests an “ideal number of promises” for persuading people.

I reveal that number, and walk you through the research, in this new video.

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This has to STOP…

by Derek Halpern | Follow Him on Twitter Here

I’ve got three things for you today: A rant, a lesson about selling that will serve you well, and a quick request.

Let’s start with the fun stuff, the rant…

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How to find your voice – and own it

by Derek Halpern | Follow Him on Twitter Here

Back when I started creating content, I had an identity crisis.

When you met me in “real life,” I’d be a loud, quirky, arrogant, and sometimes even border-line obnoxious, and larger than life personality.

I’d say funny things like, “it’s not FREE today?” to random clerks. I’d walk into a restaurant and bellow, “What’s up!” to the hostess.

And apparently I’m so quirky that the other week when I had a Social Triggers team meeting in NYC, my assistant ordered my usual cappuccino , sparkling water, and a cup of ice at my favorite coffee shop, and the clerk said, “Wait, is this for Derek?”

(This coffee shop gets bombarded with probably 1,000+ customers a day. But they remember my order, heh).

But back when I started creating content, I showed NONE of this. I smashed my personality into a little box and threw that box out the window. I was scared that people would judge me because apparently being judged online was scary to me.

I told myself, “Well, I can’t show the real me. It would turn people off, and I don’t want to do that. I’m looking to help everyone!”

Sound familiar?

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Use This Technique To Make A Bad Situation Better FAST

by Derek Halpern | Follow Him on Twitter Here

Bad things happen.

Sometimes REALLY BAD things.

Maybe your product launch flops. Maybe someone leaves a scathing review on your Amazon book page.

Or maybe some unforeseen technical glitch will cost your business thousands – or hundreds of thousands – of dollars in revenue.

As John Lennon said, “Life is what happens to us while we are making other plans.”

This is the reality of business and life. The question is, when these bad things happen, what should you do?
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46 comments