Big problem with big words

Using big words makes you look stupid.

Seriously…

Even if you use them the right way, people will think you aren’t as smart as someone who uses smaller words.

And new research from Princeton confirms it.

I go over it in this new video.

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Is persuasion manipulative

So I went skiing. As I was getting my rental skis, the guy asked me, “Do you want a helmet?”

I said “No.”

But he pressed on. And eventually he persuaded me to wear the helmet.

How? He used some proven persuasion principles and I share them all in my new video today.

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After careful consideration, I’ve decided that building an email list is one of the DUMBEST business decisions you can make.

And the world’s smartest marketers are, instead, focusing on building their Facebook page exclusively.

Why?

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Perfect Testimonials

If you’re selling online, you NEED testimonials.

(I personally can draw a direct line between customer testimonials and hundreds of thousands of dollars in revenue).

But there’s a problem:

Most people feature HORRIBLE testimonials…

…and they’re leaving a tremendous amount of revenue on the table. Revenue they RIGHTFULLY DESERVE.

Luckily it’s easy to fix. Just use what I call “The Perfect Testimonial” framework.

I go over it in detail in my new Social Triggers TV episode:

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I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is…

…But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily shocked). This story reveals an important insight into why Adam was able to become so successful and has been able to inspire such change. You’re going to love it!

Here’s what happened…

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119 comments