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Blog Latest

Facebook CHANGES! They plan to ruin your reach AGAIN (but I have 3 ways to fix it)

So, the New York Times just reported that Facebook intends to change their algorithm… AGAIN. This time Facebook plans to emphasize updates from friends and family over other things like “business pages.” And I have a HUGE smile on my face. Why?

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This one little “social mistake” can make people hate you (don’t do it…)

Imagine you’re at a meetup, and you’re having a conversation about something that just happened in the news. While making your point, you mispronounce a word… and someone interjects, “Well, actually, you’re supposed to say it like this…” And there you are. You’re in the middle of a group of 5 people, and this person […]

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Why Testimonials Improve – Or Destroy – Sales

The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE. I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise. And that’s why testimonials and reviews can actually HURT Your […]

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