Are you looking to get more traffic to your website?
Of course!
Last week, my pal Nick Reese interviewed me on how people can increase their web traffic and let me tell you this:
It turned out amazing and I’m giving it away for free.
This is the first time I’ve ever released this type of information on video before, so I think you should check it out. If you’re getting this via email, you’ll have to click on over to my website to view the video.
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Back in the 1980s, two researchers, the nobel laureate Daniel Kahneman and Amos Tversky, stumbled on this fascinating facet of human buying behavior:
When people make purchases, they often create a product context before pulling the buy trigger.
What’s a product context?
By definition, product context is the facts that surround your product and smart online marketers know how to create this context so they can sell more stuff.
Before we dive into action plans, let me share the research experiment so you know exactly how product context works.
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Note, this is a rant. I’m sharing this as an example of how companies abuse psychology to sell stuff online.
I stumbled on an interesting sales tactic from the well-known anti-virus store Symantecstore.com. Their brand-new software Norton 360 4.0 (3 user pack) sells for $79.99, but when you press “Add to Cart,” something strange happens…
You are taken to their checkout page, which is handled by Digital River, but wait! There was something else in my cart that I didn’t add. It was Digital River’s “extended download service.”
What is their extended download service? It’s a service that promises to give you the ability to download your software for 1-year after your purchase date for $10.99.
Now think about that for one second…
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You know the facts. Increasing customer loyalty…
But the question remains. How can you increase customer loyalty online?
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Valeria Maltoni wrote a great article about how you should develop a content strategy for customers who already bought one of your products. To summarize, she recommends that you:
I’m sharing this with you because this is a crucial phase in the customer life cycle. If you execute it right, you can minimize returns, prevent buyer’s remorse, and increase customer satisfaction.
What else can you do? How can you create a satisfied customer who will continue to buy more stuff from you?
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