Today is the day!
We’re approaching the final quarter of 2014, and this new series will show you how to get more sales for your coaching, consulting, or information product business.
I’ve got a lot to cover, so let’s get started.
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—Chris Brogan, NYT Best-Selling Author of Trust Agents
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I’ve been quietly working on a HUGE project, and I know you’ll LOVE IT.
There’s only ONE THING that separates a business that thrives and a business that dies.
Can you guess what it is?
I’ve got a new software product that I’ll debut tomorrow.
It’s called Zippy Courses, and it’s a WordPress plugin that allows you to create and sell online courses…
…But more about that in a second.
First, instead of trying to sell you on how great this software is, I decided to instead share some “behind the scenes” stuff I’m doing to market and sell this new software product.
You might think I’m crazy for doing this. Especially since my competitors are already attempting to poach potential ZippyCourses customers.
But 99.999% of you are good people. And I know you’ll glean insight on how you can use similar strategies to sell your products and services.
Let’s dive in.
People think, when selling, they need use the “everything but the kitchen sink” approach. Meaning, they highlight everything their product can do, and let their customer decide what fits. “More is always better, right?”
I’ve talked about information overload before, and even how offering less can lead to higher prices, but I stumbled on some research that suggests an “ideal number of promises” for persuading people.
I reveal that number, and walk you through the research, in this new video.