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The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE. I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise. And that’s why testimonials and reviews can actually HURT Your […]read
When I started my online business, I often heard from friends and family, “When are you going to get a real job?” I mean, my business is real? Right? What’s NOT real about it? Then, I thought to myself, “hrm, maybe they’re right? What can I do to make my business real? I know. I […]read
A friend told me, “Derek, I have to apologize.” I said, “Why?” “Well, I always thought things came easy for you. And I didn’t think you worked that hard.” I laughed… Nothing comes easy. And if it’s worth having, you’ll have to wade through a moat filled with alligators, garbage and feces to get it. […]read