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The most important business lesson comes from two crazy brothers who built a flying machine…

When Wilbur heard about Otto Lilienthal’s death, he became obsessed. And he passed that obsession on to his brother Orville. Here’s what happened: Lilienthal, better known as “Flying Man,” worked tirelessly on gliders that would allow men to fly, but on August 9th, 1896, he crashed, fell fifty feet from the sky, and broke his […]

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How to Write Better Sales Copy (Use This One Tip)

A friend asked me for help. She’s a coach, and she sells a high end coaching package… But she needed help with her sales copy. I fired up her page and that’s when I saw it. A HUGE mistake. A mistake that’s so detrimental she may as well have flushed her chances of making sales […]

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Why “Before and After Pictures” Convert So Well

I know you’ve seen those “Before and After” pictures in marketing. They’re everywhere! A bald guy alone on the couch to the left. A guy with a full head of hair riding a horse on the beach on the right. A scraggly unshowered dude in a v-neck to the left. A dude who hates wearing […]

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