You all should know that I’m a big fan of the Third Tribe Marketing. Yet, you still can’t help but wonder, “Is Third Tribe Marketing Worth It?”
Originally, I wanted to write a long article that showed you why this program is fantastic, but instead, I want to share a story about how one Third Triber solicited the community for help and received it almost instantly.
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People tend to obey authority figures – no matter the circumstances. The best example of this is the Stanley Milgrim experiment where Stanley discovered that regular people were willing to administer dangerous electric shocks to others because an authority figure told them to.
While it was a scary discovery, the results forever changed the way some marketers create campaigns. If an authority figure commanded people to hurt others and people listened, using an authority figure to get people to buy products should be a cinch.
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Have you heard of Third Tribe Marketing?
No?
Here’s the rundown:
It’s a new and ethical way to sell stuff online. Instead of squeezing your customers with a long-form sales letter, you give them compelling content to build trust.
Then, after you earned that trust, you ask for the sale.
Simple as that.
But let’s get down to business. Why does this strategy work?
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I’ve known Brian for about three years now. Back then, he was just like many of you. He knew there was huge potential with blogging and social media, but he was making a pittance selling ads on his blog.
In 2007, he made a blog resolution. He ditched Google Adsense from his blog because the $200 a month wasn’t worth it.
I thought he was crazy. I was making a killing with ads on my blogs. Little did I know that he was about the change the way the blog world worked.
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It’s common knowledge that pricing products or services is an ongoing battle with human psychology. If your price is too low, people may think it’s junk. If it’s too high, they may think it’s a rip-off.
Now, let’s assume your product (or service) deserves a higher price tag. How could you raise your price and have people gladly pay it?
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Imagine that you saw your favorite UFC fighter get kicked between the legs during a fight. Could you stop yourself from cringing? Probably not because you can picture yourself in that same situation and imagine how much it hurts.
Why do our bodies respond this way?
There are bundles of cells in the human brain called mirror neurons that activate when you observe or perform an action. The problem is, these mirror neurons can’t distinguish between observation and performance…
…So, when you see a UFC fighter get kicked, your mirror neurons fire-up, and your brain thinks you just got kicked.
How do you use these mirror neurons to influence people with social media?
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