The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your List
Last Updated May 27th, 2011

If you have a website, the best way to get more email subscribers is simple:

Use more email sign-up forms.

Yes, you can overdo it, but the truth is, even when you think you have too many, your forms may be invisible to your visitors.

Question is where do you put them?

There’s 7 high-converting places, and now I’ll go through each of them.

#1 The Feature Box

It’s no secret. I absolutely love using a Feature Box. Not only does it convert well, it also passes my famous “Header Removal Test.”

See it here:

This example is from SocialTriggers.com

Right now, before you continue, think about how you can add a feature box to your site, and you WON’T regret it.

#2 Top of Sidebar

If you’re not placing your email signup form at the top of your sidebar, you’re losing out on valuable email subscribers.

And yes, even if you place it slightly down your sidebar, under some ads, you’re losing email subscribers.

I know this sounds like common sense, but even some large blogs fail to gather emails at the top of their sidebar.

#3 After Single Post

Think about this:

When someone stumbles on your content, and reads the entire thing, they clearly love your work.

So, why not ask them to sign up right after the post ends?

It converts well, and it grabs a reader right when they’re feeling great about your work.

(Note, this is one of the BIGGEST leaks websites have. If you don’t ask for action when people are keen on taking it, you’re killing your growth).

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#4 The Footer Of Your Site

This works off the same vein as the previous example…

If people make it to your footer, they’re engaged with your content.

And if they’re engaged, you want to ask them for action right away, hence why you want an email sign-up form in your footer.

#5 On Your About Page

Load up your Google Analytics… right now… and you’ll see that your about page is one of the most popular pages on your site.

With that kind of traffic, if you’re not including at least 3 email sign-up forms on your about page, you’re losing emails / fans every single day.

Every. Single. Day.

Don’t make that mistake, like countless other bloggers.

For an example, check out my about page here at Social Triggers.

#6 The Little Bar Across the Top Of Your Site

You’ve heard about Hello Bar and Viper Bar.

It’s all the rage right now, and I’ve had great results with them.

When people visit your site, there’s no better way to grab their attention than a Hello / Viper Bar, mainly because it’s right at the top of your site.

I’ve used it here at Social Triggers, but have since disabled it because my conversions dropped (people became blind to it).

However, if you haven’t used a bar on the top of your site yet, you should absolutely TEST IT OUT.

#7 The Dreaded Lightbox Pop-up

Yes, I said it.

The Lightbox sign up form is a GREAT way to grab emails.

However, depending on your niche, it may not work.

In some niches, the light box pop-up can KILL your conversions because it’s annoying.

In other industries it works great.

And that leads me to…

Which Email Sign-Up Forms Should You Use?

It’s industry specific.

Here, at Social Triggers, I don’t use all of them, and there’s a simple reason why:

I’m working with tech savvy people like you.

You know where my sign-up forms are when you need them. You’re a great marketer, and you’re learning more by reading my content.

However, if you’re working in an industry like fitness, or forex, or small business marketing, or real estate, or anything like that, you should be more aggressive because your readers may not be as savvy as you.

And on that note, I ask you…

Which sign up forms do you have on your site?