You have an audience, and now you want to generate some revenue.
To do that, you know you need to sell something, but what?
Countless “experts” tell you to create surveys to “discover what your audience really wants.”
But I’ll level with you.
Surveys are WORTHLESS.
There’s a much better, and totally cool way to figure out what people buy, and now I’ll tell you all about it.
Why Surveys Suck When Looking For What People Buy
Research has shown… countless times… that people LIE on surveys.
Research also proved that surveys are HORRIBLE at predicting the future intentions of people.
But, really, Steve Jobs said it best…
“People don’t know what they want until you give it to them.”
Question is, what do you give to them?
You don’t want to spend hours creating something and watching it flop, right?
So what can you do?
The Secret to Discovering What People Buy is Conversation
You know what’s funny?
If you approach people as a human being, and ask them the right questions, they’ll tell you exactly what they’ll buy.
And they won’t lie, either.
People are okay with lying on surveys, because it’s just a survey. However, people don’t like lying to other people. That’s dishonest.
But wait, isn’t that just a more personal survey?
I’m telling you to open a conversation with each and every subscriber, and listen to what they have to say.
Sounds tough, but with the following tactic, it’s real easy…
“What Are You Struggling With?”
When people sign up for the Social Triggers newsletter, my welcome email asks them:
“What are you struggling with?”
And guess what?
People reply, and tell me exactly what their problems are, and what they need help with.
Think about that for a second.
People tell me their problems.
Now when I sell something, you can bet that I’ll sell the cure to those problems.
And trust me, people will buy it.
They already told me they were struggling, and they’ll want to alleviate that pain.
Why This Question is a “Double-Edged Sword”
I know you think this tactic is cool, but there’s a real problem with it, and if you don’t address it, this tactic can hurt. If you do address it, you’ll reap the rewards.
Here’s the deal:
When you ask people a personal question like “What are you struggling with,” you MUST respond to that email.
If you don’t, it will breed resentment, and may lose you a fan.
What does that mean to you?
Higher open rates. Higher click through rates. Higher conversion rates.
So, if you dare use this personal approach, make sure you’re ready to answer emails.
And again, it’s worth it.
You’ll know what people want to buy, then it’s your job to sell it to them.
One More Word of Warning…
Don’t copy my question… especially if you’re in the marketing space.
Thousands of people have seen me use it, and if you copy it, people will know you’re not being genuine.
Instead, discover how you can ask the same question in your own words.
Or, why not take this to the comments, and let’s brainstorm together?