You have an audience, and now you want to generate some revenue. To do that, you know you need to sell something, but what? Countless “experts” tell you to create surveys to “discover what your audience really wants.” But I’ll level with you. Surveys are WORTHLESS. There’s a much better, and totally cool way to […]

There’s a way for you to increase your online sales by 600%. And don’t worry, you won’t have to do anything shady or participate in any shenanigans. When most people start selling stuff online, they often create extensive product and service lists. They think having a little something for everyone will help them get more […]

There are triggers that persuade people to buy… …and when you know how to activate them, it can be the difference between making or losing the sale. Today, I’m going to tell you about one of my favorite buying triggers.

Social proof sells – if everyone has it, people think it must be good. Scarcity also sells – it’s human nature to want what’s rare. But did you know that these two “proven” sales tactics can backfire?

Valeria Maltoni wrote a great article about how you should develop a content strategy for customers who already bought one of your products. To summarize, she recommends that you: Confirm they made the right choice Tell them what they just bought Give them something to share Get there early I’m sharing this with you because […]

It’s common knowledge that pricing products or services is an ongoing battle with human psychology. If your price is too low, people may think it’s junk. If it’s too high, they may think it’s a rip-off. Now, let’s assume your product (or service) deserves a higher price tag. How could you raise your price and […]