Valeria Maltoni wrote a great article about how you should develop a content strategy for customers who already bought one of your ...

It's common knowledge that pricing products or services is an ongoing battle with human psychology.

If your price is too low, people may think it's junk. If it's too high, they may think it's a rip-off.

Now, let's assume your product (or service) deserves a higher price tag. How could you raise ...

Imagine that you saw your favorite UFC fighter get kicked between the legs during a fight. Could you stop yourself from cringing? Probably not because you can picture yourself in that same situation and imagine how much it hurts.

Why do our bodies respond this way?

There are bundles of cells in ...