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So, I have some BIG news...
I am quitting online courses.
(And don't worry. If you already invested in ...
Read More »Recent Articles
There are triggers that persuade people to buy...
...and when you know how to activate them, it can be the difference between making or losing the sale.
Today, I'm going to tell you about one of my favorite buying triggers.
"The competent advertising man must understand psychology. The more he knows about it the better. " - Claude Hopkins
Who am I to argue? Claude Hopkins was one of the world's best direct marketers.
The problem is, this quote was written decades ago, way before the internet. To update it, ...
Read More »Social proof sells – if everyone has it, people think it must be good.
Scarcity also sells – it's human nature to want what's rare.
But did you know that these two "proven" sales tactics can backfire?
You have less than 3 seconds to impress a random, one-off visitor on your blog. What do you do ...
Read More »You know the facts. Increasing customer loyalty...
But the question remains. How can you increase ...
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I very much enjoy your webinars, thank you so much. AWESOME JOB DEREK!
