It never fails—each month, loads of people ask me why I don’t have a search form on Social Triggers.
Some think it’s an accident, while others think it’s a mistake.
Well, today you’ll see why I don’t use a search form…
…and then you’ll learn when you should (or should not) have one on your site.
What Happens When People Use Search?
People either find what they want… or they don’t find it.
If your search form helped, people feel good, but if your search form failed, they feel terrible.
It’s really that “black and white.”
No wonder Google stresses over delivering high quality search results.
Now keeping this in mind…
Why Do I Omit A Search Form From Social Triggers Web Design?
Here’s the deal:
Despite having more than 13,000 subscribers, Social Triggers is a new blog (I officially launched around 9 months ago).
And the truth is, I don’t update my site daily.
That means, since I have a limited amount of high-quality content (less than 100 articles), a search form can piss people off.
If I had a search form, when people used it, they’d be more likely to be let down than satisfied.
It’s a simple numbers game.
Since I have a limited amount of high-quality content, the chances of people finding an article for their every desire is low.
And that’s why I don’t have a search form on Social Triggers.
But the Question Remains: “Should I Have A Search Form?
That all depends…
If you do have a significant amount of content, a search form is vital for good usability.
However, if you’ve got a limited amount of content (less than 100-200 articles), the answer is “NO!”
And the reason why is simple:
You don’t want to put people in the position of feeling HORRIBLE when browsing your site.
People who feel bad don’t buy… unless of course you’re selling them the solution to what makes them feel bad 🙂
If You Don’t Use Search, What Can You Do?
There’s actually a much better way to help people find what they want.
And that’s something you’ll learn about in a premium training course I developed. (If you love my articles, you’ll love this course).
The course is not for sale right now, but it’s called Blog that Converts. If you’d love to learn more about it, sign up for the Social Triggers list here.
And then leave a comment.