When you’re building a website, the secret to building a large audience of readers and customers fast is all about “pulling triggers.”
Emotional “hot” triggers.
And while some people call this manipulation, the truth is that it’s just smart marketing.
That said, today I want to share with you a simple, easy-to-replicate formula for pulling the most powerful “hot trigger” of them all.
Not only can this generate a tremendous amount of attention for you and your business, it can rally your fans like nothing I’ve ever seen before… EVER.
To get started, let’s delve into some interesting research that shows you why this is all possible.
What Makes Content Go Viral?
About a year ago I revealed the secret behind what makes online content go viral.
It was based off research from Jonah Berger of Wharton Business School, and the answer was as simple as this:
After studying the “most emailed” list on the New York Times, the results indicated that content that evoked high-arousal emotions (anger, fear, awe) was the most viral type of content.
And that’s why the big secret behind building a large audience is all about pulling emotional triggers.
But the formula that I’m about to share with you leverages a specific high-arousal emotion plus a “little something else.”
A Simple, Yet Powerful Formula for Generating Traffic
Before I walk you through how this formula works, here’s the short of it:
Outrage + [the little something else] = Massive Traffic – Click to Tweet
Outrage is the specific high-arousal emotion that I believe can generate the most traffic and support for you and your business.
And the “little something else” is the key behind what makes this formula work like a charm. I’ll talk about that a bit later in this article, though.
First, let’s start with Outrage.
The Power of Outrage (and How It Works)
In Ryan Holiday’s book, “Trust Me, I’m Lying,” (affiliate) he used this Tim Ferriss quote to kick off one of his chapters:
“Study the top stories at Digg or MSN.com and you’ll notice a pattern: the top stories all polarize people. If you make it threaten people’s 3Bs—behavior, belief, or belongings—you get a huge virus-like dispersion.”
Well, do you know what also happens when you question one of those 3 Bs?
People become outraged.
Every. Single. Time.
And what happens?
People go to great lengths to let everyone know how mad they are.
And you’ll often see a huge influx of traffic.
To nail this home…
How Ryan Holiday Leveraged The Power Of Outrage For Tucker Max
A few months ago, Tucker Max—a reformed, self-proclaimed asshole—tried to donate $500,000 to Planned Parenthood.
(Yes, you read that right, $500,000)
And Planned Parenthood turned it down.
Now I’m not sure if you’re familiar with Planned Parenthood, but they’re struggling for money BAD.
They literally need every single penny they can get, and they were too proud to take Tucker Max’s money because of his reputation.
Outrage ensued.
(And as a side note, I’m sure there are going to be zealots in the comments talking about religion, contraception, politics, and Tucker Max. If they do, that’s evidence that they didn’t read this article, but instead became outraged by simply mentioning a word that pissed them off. Nothing like a good case in point, right? 
)
Anyway, as I said, outrage ensued.
I’ll explain.
There were three different camps of people:
1. The people who were pro Planned Parenthood, and they believed they should have accepted Tucker Max’s money.
(These people were pissed at Planned Parenthood because it seemed like they were putting their pride before helping people).
2. The people who were pro Planned Parenthood, but believed associating with Tucker Max would be a huge mistake.
(These people were pissed that Tucker Max had the gall to offer money to Planned Parenthood)
3. The people who hate Planned Parenthood, for whatever reason, and were pissed at both Planned Parenthood and Tucker Max.
(These people just hated both Tucker Max and Planned Parenthood for whatever reason, and wanted everyone to know about it).
And that’s when Ryan Holiday stepped in…
Over on Forbes, Ryan Holiday wrote an inflammatory article entitled “Why wouldn’t planned parenthood take $500,000?”
And what happened?
Those 3 groups of people blew the article up.
They BLEW it up.
The last I checked, there was:
- 6,467 Facebook shares.
- 2,528 Tweets
- 141,146 pageviews.
Insane, right?
What’s amazing though is this:
Ryan Holiday is a self-professed media manipulator, and it’s clear that he engineered this entire thing.
He knew that Tucker attempting to donate money to Planned Parenthood was a win-win situation.
You see, I’ve read his new book (affiliate link), and it’s clear to me that Ryan knows that Outrage is one of the best sources of traffic.
(He just wrote another article over on Tim Ferriss’s blog about how he essentially used Outrage to create 5 top-performing American Apparel ads).
But after analyzing this, and I’m sure Ryan will agree with me here, I believe there was something else going on that made this PR campaign a real success.
The Secret Behind Why Ryan Holiday’s Article Went Viral
Quick question:
What happens when you have 3 groups of people with competing view points about things related to what Tim Ferriss calls the 3 Bs (behavior, belief, and belongings)?
A huge controversy. A huge fight.
What happens when there’s a huge fight?
People have vested interested in winning that fight, and they’ll do anything in their power to win it…
It just so happens that when a fight like this occurs online, people try to “win” that fight by doing two things:
1. Sharing the article on social media (alongside their opinions, whether it’s positive or negative)
2. Writing follow-up articles explaining their view point in detail.
And guess what… In both cases this is GREAT for traffic.
Now remember the formula I shared with you earlier?
Outrage + [the little something else] = Massive Traffic
Well, that “little something else” is a controversy.
So, the complete formula is this:
Outrage + Controversy = Massive Traffic – Click to Tweet
And I can say in my experience it works…
Every. Single. Time.
A Quick Personal Example…
For example, last year when I published a simple article called “The Content is King Myth Debunked” Social Triggers exploded with traffic.
Why?
A commonly held belief at the time was that “Content is King” and I challenged it.
Outrage ensued.
I then reached out to web designers… people who I knew would agree with me… and told them about this new data I found that suggested “design is king.”
Naturally, they loved it, and supported me.
I then reached out to writers… people who I knew who would disagree with me… and they were pissed because I challenged their commonly held belief.
What ended up happening next was that there was a controversy between writers and designers, and I was able to generate tens of thousands of hits to a brand-new blog.
All because of the simple formula: Outrage + Controversy = Massive traffic.
That aside…
How Can You Start Using Tactics Just Like This To Generate Traffic?
First, you should write down the simple formula “Outrage + Controversy = Massive Traffic” and remember it forever.
I’ve personally used this formula over the last 6.5 years across many different blogs, and I’m pretty sure Ryan Holiday uses it too.
But more important, I highly suggest you pick up Ryan Holiday’s new book “Trust Me, I’m Lying.”
Even though many of the strategies he shares will fall into the “Dark Arts of Media Manipulation” you can often adapt his strategies while maintaining the high ground.
(I’ve used many similar strategies during my time as a marketer, and I’ve never compromised my ethical standards).
Plus, you should arm yourself with the knowledge of these dark arts so you can protect you and your business from people trying to take advantage of you in the future.
Go grab Ryan Holiday’s book right here (that’s an Amazon affiliate link).
And then, do me a favor and let me know what you think by leaving a comment below.
(Or, if you’ve already bought his book, share your opinion about it thus far in the comments. One person on Amazon said “I love the news and consider myself a fairly knowledgeable consumer of the internet, and the stuff in this book about sites like Gawker and TechCrunch made me choke.”)
If you’re still on the fence about investing less than 20 bucks in a book that will change the way you think about driving traffic online, watch this awesome book trailer that was created by Simplifilm for Trust Me, I’m Lying.
{ 191 comments… read them below or add one }
Yes I agree. Contents that arouse emotions of anger, awe and other emotional triggers can go viral. I like your post Derek and it’s motivated me to go out there and manipulate my readers – in a positive way. This post is good, real good!
Hi Michael, it’s true. I talked about that in the older article though. This article was mainly about Outrage + Controversy.
It’s no secret that controversy sells and attracts eyeballs. However, there is an art to “crafting” controversy so it gets the maximum results. Some are more skilled than others.
Doesn’t take long after checking the tabloids or watching E! to see the power of controversy. There are celebs who’ve built careers off it (ie: Kim K) lol
Eh, if it’s no secret that outrage + controversy attracts eyeballs, why do I see so few people executing on it the right way?
Simple, not everybody can execute. It’s one thing to know something and another to be able to do it
I think the recent Time cover with the breast feeding mom fits this criteria. Thoughts?
It’s simple. It’s just not easy.
Dewane – I like YOUR thinking.
Most people are too p***y to stir up the waters with controversial statements.
That is VERY true.
This may be an amatuer question but how do you create this controversy with out burning bridges. Or is that the point? Selecting the bridges you dont mind burning to get more of the traffic you want? Good article Though! Very intriguing.
All controversies burn bridges… in some form or another.
I personally don’t mind bridges that I don’t want to leave up, though.
Great article and interesting comment bro.
I guess one thing that bothers me with this type of thing is knowing where the “boundaries” are.
For example, media guys (not the guy mentioned, I don’t know him) who stir up controversy in politics for the sake of ratings really pollute the system because consumers and politicians end up having to be careful what color tie they wear for fear that it will controversially align themselves with some extremist group.
I don’t really like the idea of making people mad for the sake of getting traffic and publicity.
I suppose in the “blogging” niche there isn’t so much that can go wrong but if people are applying this to blogs about global warming or not vaccinating babies then it could have big impacts on a lot of people.
Thoughts?
So true Derek! I see it in the mummy blogging world almost every day.
Have some examples? Would love to see some follow up!
Jessica Gottlieb is a friend and a mommy blogger and she is great at writing super compelling headlines and often creating some controversy and occasionally some outrage.
http://jessicagottlieb.com/
Nice — you gotta get your gravatar working, though Clay.
mamamia.com.au has them regularly, still love going there and reading it – often for the comments
Hey Derek,
You definitely nail it with this post. When I saw the formula, I thought, “of course”…but it wasn’t something that I would have thought to use in any of the many posts I write on my own blog, without having read it here first.
Thanks so much
Trent
PS. Blog That Converts is pretty damn good mate. My blog already has a solid following and fast-growing list…but I definitely learned a few new ideas from your course!
Glad to hear it Trent. And glad that you like the course Blog that Converts.
This is one of those formulas… when people see they’ll think “well, that’s obvious.”
But you know what they say about hindsight… it’s 20/20.
WOW the book video ad FREAKING ROCKS BALLS! @Derek because of you I have been listening to a lot of behavioral psychology books so that I can improve my marketing. I am definitely going to buy this one once I am done listening to “Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert B. Cialdini and others”.
Derek what are the top behavioral psychology books that you have read? I want to buy and listen to them as well.
Someday I’ll write a post about the top books, but right now, doing that would take forever. I’ve read so many that I don’t think I can sit down and pick the “top books, heh.”
This is something I’ve been thinking about actually. This is why loud, outspoken online characters reap the biggest audiences and always have buzz around their content.
My “voice”– online and off– is a pretty mild-mannered one. I mean, I’m a nerdy introvert who likes to see other people succeed, and I find myself naturally adding disclaimers to anything that’s strictly my opinion. Maybe someday soon I’ll figure out how to stir a little controversy while still being myself. Will keep pondering!
It’s actually backed up by research too…
Don Moore, a researcher at Carnegie Mellon University in Pittsburgh, demonstrated that “consumers tend to pick advice from those who express more confidence that they have the right answer (Moore, 2009)”
Now this makes sense. We all know how important confidence is in all business settings. But here is where this gets interesting…
Confidence trumped accuracy. The advisers who grossly exaggerated their confidence levels, and as a result, were often wrong, still generated more consumer interest than their competition, who may have lacked confidence or took a more conservative approach.
Or in other words, advisers with 100% confidence would attract more buyers just because they were willing to commit to their decision.
Sounds like a politician’s gambit as well! Oh, for such glorious chutzpah!
Heh. Chutzpah. Haven’t heard that word in a while!
Great post! People may be uncomfortable with agreeing with this – but you “speaka da truth.” I also very much enjoyed how when you click on links in your posts now – they open in different windows.
Derek I’ve got a question for you. I’m a boudoir photographer. How do I use outrage? I guess I could say something like Fat girls never look good in boudoir photos but I’m afraid that would put me out of business
Love your blog. XO
I think there are a lot of people out there that would think boudoir photos are outrageous. I’d find those people and fire them up.
This is definitely a killer formula and I see potential all over the place!
It’s interesting how people will share something that they disagree with more than agree (when related to the 3Bs). I’m sure having a larger audience, outlet, and number of connections will help considerably with this method though.
I am definitely going to incorporate this into what I am doing in the near future and see how the stats turn out.
Thanks a bunch,
-Gabe
You’re welcome Gabe.
And when you do incorporate it, make sure you let me know what happens.
Absolutely Derek!
I’m sure you’ll see it somehow. You’re everywhere online haha
I’ll let you know either way!
Thanks again
Spot on Derek!
Marketing is an art. A polarising reaction is crucial. Love or hate!
Ryan’s book looks amazing.
I had the lucky chance of receiving an advanced copy, and I loved it.
I also bought a copy just to support him, too.
I disagree with everything you said. It just isn’t true because people say it’s true…just kidding!
Great post.
Bayo
Ha ha.
This just made me decide to go ahead and develop a post that’s been on the back burner because I thought it might be too controversial.
I’d love to hear how it turns out…
Courtesy of your Facebook update yesterday, I am here to yell at you and tell you how pissed off I am and stuff.
(But really, great post man!)
Thanks Jonathan.
This post was supposed to be longer… but I had to cut it down.
There were a bunch of other stories I wanted to tell, but I’ll have to save it for another time >.<
Dude, you are at it again. Nice! I am sure the formula is sure to work. It is like street cred. How do you get it? Pick on the toughest kid on the block. Same thing with a new product. Pick on old number one in the market and people will notice. Or tell people that content is not king. I heard someone say that once. Of course, I thought he was wrong and had do go out of my way to say so. If you have time, take a peek at the video on my home page.
Cheers.
You know me chandler
.
Yep. Glad I do. I just picked up a great idea from this blog and I am getting ready to stir up some crap around here. It is going to be fun.
When I was a kid, the come back phrase that would bug other kids to no end was “Yo Mama!” (Before it became a cliche.)
It’s probably a great example of outage and controversy on a one to one scale.
Thanks, Derek, for helping us return to basics.
You know, I think people might consider outrage + controversy basic, but it’s actually quite hard to pull off.
It’s like Chess.
It’s easy to learn how to move the pieces, but it’s hard to learn how to play like a grandmaster.
I’m feeling a bit manipulated right now. This is like 34653937546th post I’ve seen about Ryan’s book today
.
Now on to this Tucker Max/Planned Parenthood issue! Just kidding…
Great stuff as always Derek, I was already planning on picking up the book anyway, but love how you always provide a personal example.
While I mention his book in the article, it’s not 100% about his book. I also shared that simple little formula that I think people can use to experience some massive results.
However, you’re right. A lot of people are talking about his book today simply because it’s a great book
.
Hello Derek,
Thanks for the awesome ideas in this post.
Honestly I have never really considered using this formula “outrage + controversy = traffic” before. I could definitely see where this could work in so many niches / blogs for traffic generation. My mind is reeling, so I’m off the to buy the buy through your link.
Just want to thank you for the great content, ONCE AGAIN!
Francis
You’re welcome Francis.
Thanks for being a loyal subscriber + commenter.
Certainly true, Derek, and you explained the phenomena well. If you’d like a case in point, I’d point people to my post “Why I Fired My Father (and Maybe You Should Too)” which has 259 comments and continues to get a ton of traffic more than a year after I posted it.
http://everydaybright.com/2011/01/why-i-fired-my-father-and-maybe-you-should-too/
What I’d like to know is: what are other formulas besides this one? Controversy is great some of the time, but I for one don’t particularly want that to be the only traffic-driving tool in my tool box. I’d bore myself.
I remember reading that one of the most shared articles from NYT was actually from it’s science pages. I’d argue you use that same technique to grow your blog probably a lot more than controversy.
Of course…
YOu can’t create a controversy everyday of the week…
People would start ignoring you as fast as possible, heh.
And the reason why science works so well is because people LOVE sharing new data that teaches them about something new.
I have found that reading these types of books does help to see how marketers using manipulation. For example, the three prices you see everywhere, including the gas station for the same commodity. Also, the fact that impulse buying is anything under $20 near a checkout counter. It helps move some of this knowledge into the foreground to making more decisions based on reason – sometimes.
It should say “use” manipulation instead of “using.”
No problem.
And you’re right, you should read these books to help protect yourself.
But there’s also a way to use them to figure out how to take the moral high ground too.
That’s how I like to do it.
It may be true. But I’d love it to change. What do you think about this article then?
http://www.psychologytoday.com/blog/bouncing-back/201207/can-posters-work-pattern-interrupts-in-changing-moods
I have definitely seen a lot more “viral” stuff that is getting shared, commented on and forwarded because of the positive and inspiring connotations it offers.
Personally, and it may be really naive of me, but I’d like to get traffic because I am inspiring people to love their life not pissing people off.
I’m with Lisa on this. And I don’t think it’s naive. In general, I rarely implement much of what Derek proscribes, but I follow him (and other people/sites whose philosophies I don’t really “subscribe” to) in an attempt to stay open-minded and look at things from a different perspective. Where is the value in associating with only the group of people who are already drinking the same Koolaid?
I do find it interesting that the majority of his champions on this topic are male…
You both raise interesting points, but I digress…
The sad truth about the world is that no matter where you look, there are always two sides to the same coin.
Even when you’re focusing on the aspirational and inspirational stuff (something that I’m 100% cool with, by the way), there will be naysayers who try to bring you down and suggest that you’re doing it wrong.
And those are the people who you’d like to either scare off or piss off. Do you want those naysayers coming to your comments and disagreeing with you all of the time?
Nope.
You’d like ban them… and if you told your loyal followers about it… the ones who like your aspirational and inspirational stuff… they’d support you for it.
They’d probably even LOVE you for it because you’er protecting your ideals.
- Derek
P.S. I’m not even going to touch the “male” comment
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This would be an example of what Derek is saying above. Those negative comments are bound to rile up all of Danielle’s fans! Actually she also talked about the bias against her regarding the NY Times bestseller list, so she was naming a big target for her fan to get pissed off at.
http://www.daniellelaporte.com/creativity-art-design-articles/want-proof/
That’s a perfect example.
Natasha (and Derek) I laughed out loud at this ‘couldn’t be more perfect example’.
I actually sent a personal email to Danielle after reading that exact blog post (I received it via email) expressing my “shock and disbelief” that anyone would right those things about her book, which I have personally bought for myself, others, and pimped out just because I love it so much.
So, yeah Derek…I get it. I’m gonna choose world changing via positive writing and sharing…then once in awhile I might just throw in the occasional “you might not like hearing this but it is true” and see what happens.
Keep up the great work, I do enjoy your blog very much.
I will.
I think more men pay attention to sales and marketing because they have no qualms about where it stands on the moral scale.
It’s a skill. It’s a “thing you have to do for your job.” It’s a way to do your job well.
Women? Many, many of them (from what I’ve seen) tie themselves up in absolute knots. They hate selling. They hate asking for money. They dislike the game of marketing – even hate it, and refuse to play it. They feel all awkward, as if it goes against their grain.
It’s one of the reasons I still think men rule the business world – they don’t get all wrapped up in an emotional perception of a simple skill.
I agree with “James” that too many women have a lot to learn about marketing and asking for money. If you are going to sell something, you must be willing to put yourself out there and make clear what you want your reader or customer to do.
Men still rule the business world because they have been doing it longer, they have the knowledge and experience, and unfortunately too many of them have no qualms about success at any price. As women stereotypically don’t follow that path, they do still get left behind.
But while male CEOs still run the majority of Fortune 1000 companies, women now own between 30 and 50% of business in total (depends on whose numbers you use). So, it is just a matter of time before this demographic changes. James herself is something of a case in point.
I have no qualms with her joining the ranks of men. She is a very good writer, I like her blog a lot, and she did what she felt she had to in order to succeed (and pay the rent.) Derek is probably thrilled with this post as well, given the numbers it’s generating, it helps to prove his point.
But as a parent, I wonder how she feels about setting an example for her kids that manipulation (a nice word for lying) is a valid method of success. Even if you look at it as just stirring the pot, don’t we already have more than enough of that?
As to Derek’s response about banning people/haters that don’t like your message, I don’t think those observations had much to do with the premise of this post.
I read this and Lauri’s reply. The real problem in asking people for money lies elsewhere and it is not isolated to men or women. It lies in the psychology of their individual family backgrounds. Okay, that sounds like a load of hooey, but it is not. It has EVERYTHING to do with the way you were raised.
In many families, you are taught NEVER to talk about money. Did you hear it growing up? “None of your damned business” was a common answer to “How much did you pay for that”? It was and is typical for many people.
But not all.
I grew up in a family full of professionals – doctors, lawyers, and Indian Chiefs – I am none of those, though I do own a small business – and that included women. Some of them came from a time and place where almost no women had college educations (born in the 1910 to 1930 period) It was nothing to hear any member of my family talk about finances openly. It was typically asking another relative for financial advice.
So I came by the ability to talk about money easily. But moreover, I have had a lot of professional training in asking for it. That is where most people fail. There are great sales courses available. I have taken some of them. But there is a large-scale cultural arrogance against taking them. Many people think “I have that covered” when they have no clue.
Anyone can be trained to overcome the reluctance.
Says the woman who has the best of both worlds.
I’m glad you said “more men” and not “all men”.
I agree that outrage generates traffic, but it is polarizing and would be damaging to the community I’m trying to build. Correct me if I’m wrong, but I’m not convinced outrage and a healthy community can coexist if people are just arguing with each other.
You’re never supposed to piss off people who you would consider your loyal fans and friends.
You’re supposed to piss off the people who you want to exile themselves from your community
.
Derek,
I have been out of touch with internet stuff for awhile…and just recently hopped back on the train not long ago. Ran across your site a few weeks ago…and all I can say…is keep putting out crushing stuff like this. Phenomenal.
Ok…I’m Lying. Your site is horrible.
Let the controversies begin! Hah hah.
Just kidding.
It’s awesome.
Brandon
Glad you’re digging it Brandon.
I do things a bit different here… I don’t publish as often as some of the other blogs, but I try to make sure every article is hard-hitting.
Derek, no doubt your formula of Outrage + Controversy will generate massive traffic but my question is will it convert? Any studies on how outrage and controversy affects buying mood? Might be interesting.
Depends on how you’re using it…
When I used the outrage for Content is King Myth debunked, I attracted a BUNCH of new subscribers.
Really Great stuff! I like how you reference studies from Wharton…I actually never heard of the Tucker story but will definitely look into it more.
Awesome Dave.
That’s what I do here.
Always have research to back things up.
In order to write stuff that you know will make some people really angry… you have to be willing to be hated. Do you have any advice on dealing with that? I have no problem stating my opinions, but I know things aren’t black and white, so I try not to speak in the absolutes that are probably necessary to get enough people outraged.
It would be easy if I just cover the news… lots of stuff to be outraged about, but it seems like it is more effective if the guru / expert is the one to take a strong, controversial stance.
Gotta realize one thing…
If people are going to hate you, they’re going to hate you.
You can’t really stop it.
And when you present balanced arguments… for the sake of being balanced… you’re actually hurting your chances of finding the people who truly resonate with whatever you’re trying to get them to do.
Building an audience is more about exclusion than inclusion.
Ryan’s book comes out today – was this part of a promotion?
Promotion?
I’m writing about it because I want to write about it
.
Derek brilliant blog post thanks for sharing. My thoughts are that you really have to be an opinionated type of person to pull this off adequately especially in the women’s market. Many people steer clear of controversy especially those in the warm and fuzzy niches.
But for those who are bloggers and their thoughts are very opinionated and focused on getting comments and feedback for a living, I think it is a brilliant strategy.
My question is how much of this controversial traffic is targeted valuable paying traffic and how much is just one off visitors. And is the strategy just to get higher Google ranking and credibility for your content and blog?
And what type of credibility are you getting? – Not all media is good media exposure for a brand when it is controversial. Got to make sure it is having a positive impact on your brand outside of Google ranking and traffic.
Great blog – food for thought that is for sure.
Cheers Pam
I look at it like this…
When you’re building a blog, you need to generate traffic spikes as often as possible.
Even if it’s untargeted, those traffic spikes help build the authority of your domain name, helping you rank higher and just get more brand awareness.
Does it convert the best? Not all the time, but it’s definitely worth it.
With regards to being opinionated…
Someone once asked me “Derek, why do you always have such strong opinions on everything?”
And I simply replied “It’s not that I have strong opinions on everything, it’s that I only talk about things I have strong opinions on.”
The same applies to blogging / outrage / and controversies.
You don’t run around creating problems for no reason. You only do it when you truly support what you’re saying.
I’m working with a company called The RooSport and I trying to come up with something like the “Outrage + Controversy = Massive Traffic”
Their main competitor is the iFitness Belt (A running belt that holds water bottles, keys, etc.)…hence our slogan, “Go Beltless.” Our product is an attachable, magnetic running pocket.
Anybody out there got some thoughts, feedback or suggestions as to how I might be able to execute on this?
Here’s a thought, for the best idea, I’ll send you a RooSport (Shipping included).
Thanks again and I look forward to seeing what this vibrant community can come up with.