When you’re selling ANYTHING, people must believe what you’re telling them.
Want venture capital? Need a promotion? Selling stuff?
In all cases, your success depends on your ability to make a key player TRUST what you say.
Question is how can you ENGINEER that trust?
First, be truthful That said, there’s some new research that suggests all you need is an image. ANY image.
How Images Make People Believe You
Now I’ve got a little challenge for you…
Leave a comment and share how you think this new insight applies to the “real world.”
In the video,I shared an example using lawyers and presenters, but I’d love to see how else this may be applicable.
P.S. I can’t say I’m surprised about this… we’ve long known that images can increase (or destroy) conversions.
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- Newman EJ, Garry M, Bernstein DM, Kantner J, and Lindsay DS (2012). Nonprobative photographs (or words) inflate truthiness. See the research abstract here.
- How Ramit Sethi uses photographs to increase conversion rates on one of his landing pages.
- How lawyers can use non-probative photos to convince the jury they're telling the truth.