Want to learn how to easily get your first 5,000 subscribers? Download this free eBook to learn how.

Why People Fail
Last Updated July 25th, 2013

Why do people fail?

Is it the lack of connections? Or the lack of intelligence? Or is success really just a bunch of luck?

Maybe…

But I’ve found, when dealing with people who are just getting started, there’s something else that trips them up.

(Oh, I’ve also seen this happen to experienced people who are looking to start something new)

And it’s something that’s easily fixed.

Watch this new video I filmed in the studio this week

Why People Fail (and How to Ensure You Don’t)

After you’re done watching the video, I want you to leave a comment and confess. Did what I share in the video ever trip you up (either recently or when you were first getting started)?

Also, you might notice something.

The whole idea of this video hinges off something you can share as a tweetable.

“Thinking big will kill you if you can’t think small.” – Click to Tweet

Spread the love!

Join OVER 200,000 subscribers

GET FREE UPDATES

Click here to sign up

Need more? Choose your path below

124 comments Leave a comment
Naveen Kulkarni

Amazing video Derek,

It seems you have mastered the topic of psychology when it comes to habits of people in online world. And your advices are so great that every video somehow relates to what we are doing as a blog owners/product sellers or just as anyone for that matter.

And no wonder, you have thousands of subscribers and why not.

Here is another one…. I just entered my name in that nice box and hit the button “Get Instant Access”

Roxie Leigh

This is a fantastic video! I just found you through a random Facebook post and am now a subscriber.

I’m just getting started and my mum thought I was crazy when I volunteered my graphic design services to my local community centre, and designed a label for my neighbour when I’m pretty sure I won’t ever get paid for it (but you never know right?).

Well, after 40 hours of free work at the community centre last month, they can’t stop raving about me and my work, and pass my contact information along to anyone who needs a designer. And my neighbour? He’s “That Guy”. The one who knows EVERYBODY and networks like a boss…. and now he thinks I am the bomb! So guess what? He’s passing my cards out to all his business connections.

Good to know I am on the right track!

    Rod

    You mean … *gasp* mums aren’t experts on business?

    Who knew?

Anna Macko

Amen brother. That was definitely one of my issues when I first started online. I would have all these ideas and I was literally building one e-commerce store after another one, then as if I wasn’t busy enough, I started building adsense sites! But now I have just ONE main money making site and a blog cause I like sharing the knowledge on stuff I learned along the way.. and I rather do that then waste time on facebook or something. It’s more productive anyway!

Good on ya! Thanks for that video. Made me smile πŸ™‚

Anna Macko

Allyson

Derek, I love your sweater. I know I have to focus in on one ideal customer avatar. I know this should make our lives easier but for some reason I’m having a hard time identifying who that person is.

Michael Rich

Reminds me of the 2 minute rule of procrastination.

Say to yourself, I will do this activity for 2 minutes and then move on.

Blog posts, reading, video’s, running, whatever the activity be.

The important part is taking ACTION NOW. TODAY.

Good stuff, Derek. Love the energy.

Julian Illman

Timely advice as always, Derek, coming at the point when we are just about to launch our products on the world (he says, with a voice of world domination!)

Think we may even have had the 10,000 customer conversation ourselves today! Ok, so it’s concentrate on the first one – got it. Actually I did have that as one of my goals.

Are you interested in becoming our first customer. One of your first goals could be not to cuss so much.

Keep up the good work.

Julian

Geoffrey

I personally believe it all boils down to hard work and how bad do you want it. If you make the commitment to work hard no matter what it takes to be a leader/winner in what ever you take on, then you can’t be beaten.

Killer video btw!

Daniel Chege

That has been my dilemma, to increase my paying customer database. I shall focus more on getting one more customer and delegate or outsource other things that I do for my web design business. Thanks Derek, always a Pleasure watching your videos, you are getting more bolder !

Shannon Steffen

OMG! This was absolutely hilarious… and yet… a wake up call for so many.

I’m going to admit it… today I’m your 1 customer. Although I “liked” your Facebook page, I’ve never been to your blog, seen your videos, or read your stuff. Seriously, Derek! I’m now doing all the above.

Why? Because you pulled that trigger. You’re human, no-nonsense, and straight-forward advice was rock solid. And, to boot, you put in that bit of NYer to push that passion for your topic. (I should know.. I’m originally from Lawn Gisland!)

People get too hyped up about the numbers. If you have a solid product and you stand by it – no matter what – then that is what will make you successful. I’m not saying that that is all it takes but it’s the heart of success.

Thanks a ton for making me laugh and letting that NY passion come through. You’ve sealed the deal with this 1 customer. πŸ˜‰

Jack

OMG this is the single most important thing anyone has said to me in the last week! I needed to hear this message today, awesome.

I am launching a new business / first product and up until 30 seconds ago drowning in overwhelm. I will now be going live tomorrow! Thanks to you Derek. Hell yeah!

klint

Wow, a great advice especially to the start ups like me, it cracked me off. Thanks for this. I’ll be visiting this again.

Alexis Meads

Great video Derek!

Ahhh…one I so need to hear. I can’t help but think that I’m spending too much time on the wrong things, like building my website and trying to perfect my programs. I know that in reality none of this matters if I don’t focus on the main goal: attracting clients right now. I think what holds people back is fear and not knowing what to do.

Thanks again!
Alexis

Sherryl Perry

I always heard it referred to as “analysis paralysis” but “business constipation” works as well Derek. πŸ™‚

Jeremy Potvin

Excellent delivery. I truly appreciated the swearing. Also, great advice. I’m not going home until I have attracted at least one NEW customer!

Asi Ace

Derek,
You Are The Man!!!

Love your videos, keep on keeping on

A

John Shea

Great info as always Derek, I’ve found even making those small connections can go a long way.

MegansBeadedDesigns

Derek, you make me giggle.

And your advice is spot on.

I usually feel a twinge of disappointment if a sale or promotion doesn’t net me he amount of sales I was hoping when I scheduled it. From now on, I’ll proclaim it a success if it gets me just 1 new customer.

Dave Eddy

What a f&$king awesome video! πŸ˜›

Diane Dutchin

OMG, I absolutely love your style of getting the message across – straight up. This info is timely and priceless, as I am now caught in doing just what you mentioned NOT to do – building a “perfect” LP, product…yeah a bit of business C alright:( No more….oh, sorry bathroom calls…stuff working already:)

Michael

As always, Derek you are spot on. And hopefully folks will also realize the subtext of your engaging performance.
1. Have a compelling story
2. Tell your story well (protagonist/antagonist, drama, spectacle, turning point, resolution)
3. Ensure your message includes critical elements:
a. Is short and sweet (elevator pitch)
b. Is believable and makes sense (for the left-brained analytical side)
c. Has a powerful WIIFM (What’s In It For Me, offering either a pleasurable outcome, or one that eliminates pain, or both)
d. Exudes feelings of your brand – in Derek’s case: intimacy, trust, humor, appropriate self-deprecation (appealing to the right-brained emotional side)
e. Demonstrates a personal commitment
4. Repeats the mega-theme from different perspectives/paradigms
5. Has a clear CTA – Call To Action (easy first step and coherent plan to move forward)

After watching the video, I encourage others to consider how they would deliver Derek’s message, THEN watch Derek a second time and consider his performance and the subtext. Compare that with your personal approach and effectiveness with your suspects, prospects and leads as you walk them through the sales funnel. OMG, is it showing that I’m “guilty as charged” suffering business constipation? LOL – well I am in the 12 step recovery program, appreciating Derek’s pithy messages!

Well done, Derek and I hope others will appreciate both the message as well as your acting, story telling and salesmanship skills!

Cody

You’re brillant!!! I love your style. You don’t sugar coat it and you keep it real
( so rare these day). Thank you for sharing your passion with us and helping me stay focused.

Katharine Trauger

Preachin’? Wooooooooo! That did NOT sound like any __________ preachin’ I’VE ever heard! πŸ˜€

However, you did make a great point and I so appreciate that. My first customer hung with me for 3 years. Worth the wait. πŸ™‚

Teresa

This is one of my new favorites!
Your message “Focus On One Customer” is so simple, it’s almost Zen~
I’ve heard it before, but for some reason it didn’t hit me quite the same way.
Lot’s of AHA! moments are filtering through from this.
Thanks Derek!

Jan Koch

Hi Derek,

if I’m just starting out and I think I have a million dollar idea, shouldn’t I verify the need for my idea first, before I try to ship my product?
I like the story of Sam Ovens, who developed his SnapInspect app TOGETHER with potential customers. He even sold just a prototype and had them pay a part of the development costs.

That’s the way I would go and in that way I’d focus on getting one potential customer to start working with.

Well, here we are again. Just focussing on one customer, instead of 10.000. I guess both ways match πŸ˜‰

All the best

Dale Morgan

*Constipation Proclamation* ..Free at Last! Love it.

Navid Moazzez

Hi Derek,

This is awesome, one of my favorite videos so far! I’ve been following you for a while, but I think this is my first comment here.

I completely agree, we need to stop worrying too much and just get that first customer and ship it. Just go out there and take the right action and do it! It doesn’t have to be perfect when you start out, it’s more important to get going, and then you can make things better as you go and move forward.

Keep up the amazing work you do!

– Navid

Ps. Thanks for stopping by my site, really appreciate it πŸ™‚

christelle

Fun to watch, this one! I get the message, and today I’ll focus on just this one person I can get, thanks!

Else DC

Now I finally get it!
I have been trying to be succesful from the start with every new project I launched! And yes I have been feeling like a huge failure because it didn’t happen, and it made me also leave the idea before even getting my first customer. I moved on and focused on something else that might be a success story… With the same result…

My business coach has been trying to make me focus on my first customer for over a year now, but I didn’t get it, I always felt I had to ‘think big’ and I always spent weeks or months behind my desk preparing a big launch. Spending so much time and money, without any result.

I think you just saved me from a new failure, since I am just starting a new business idea. Now I will focus on my first client today!

Thank you so much! I just love your video’s

P.Ganesan

The want /need to have more customers is so stressful that the customer in hand does not get a fair deal and WE loose business and referral business. A simple change in mindset goes a long way. Growth of a Business has to be an exponential one. No one ever gives any importance to this ONE CUSTOMER thing in college / in job. Thanks for sharing what you discovered. I cannot say how much I will benefit, still the losses will be far less than what they have been till date. Cheers Ganesan.

Chris Aitken

Man, you f%^&*ing crack me up! Your videos are regularly entertaining but this was truly funny. And yes, have made this idiot mistake multiple times with multiple businesses. Hope that I’ve learned my lesson with a new business (http://big4stories.com) that we’re gearing up to launch. I’ll let you know in about 3 weeks! πŸ™‚

Christopher

Dude, you are killing me! Too funny and great message, thanks!

Lisa

This is my all time favorite!

Not to mention it’s great advice that we sometimes lose track of. Thanks!

Rebecca Behrent

I can’t say that I’ve operated the way the person you have described has operated. In fact, I’ve given away my products to people I know (friends and the like) asking them to help me out by using the product for a while, givng me honest input (which they did – very positive) and letting others know where they got the product. None of that has led to me getting more sales – never did in the past, doesn’t now! I can’t help but think that people are so hooked on price and cheap overseas labor that my one-of-a-kind, handmade products get compared, (conciously or not) price-wise, to the cheap, mass-produced products out there – if that’s the case, I can’t compete on price, because I will not lower my prices any further – my prices are such that I don’t make much more than minimum wage (if even that) when all’s said and done.

Melinda

This video ROCKS! Great wake up call – I’ve been that idiot you’re talking about for a while. Watching it I didn’t have an “aha” moment, I had a “duh” moment. Thanks!

Melinda

This video ROCKS! Great wake up call – I’ve been that idiot you’re talking about for a while. Watching it I didn’t have an “aha” moment, I had a “duh” moment. Thanks!

Switchtoecig

Tthat’s right. The need to have everything perfect can lead some people to severe type of constipation or even paralysis. I believe it’s because people don’t fully realize that internet is a different animal and, more important, in what way it is so different.
I read something very good in one of Rich Shefren’s report: fail fast! Basically it all comes down to testing and testing from the very start and then quickly implementing the results.

Robinsh

Ooops I also was focusing thousands of customers for my next launch and now I feel lucky because I got this video of yours from what I would save my time and get a better business.

Steve Freeman

Derek,
You saw right through me! My problem, I don’t even get to the launch part. Ha! Great video!

Mary Catherine George

Thanks Derek

Don’t want to suffer from anything that would back me up – love the colorful words – “BLEEP IT UP” funny πŸ˜‰

MC

Mary Catherine George

Thanks Derek

I know I “Don’t” want to suffer from what? Business constipation? YIKES!! love it that you are colorful – bleep it up!!

MC

Carlos Andrade

This is totally true and thank you for refreshing my memory on treating my first customer the way he should be treated. It’s the number one, the lucky charm for my company!

Amandah

Hi Derek,

I experienced deja vu watching your video. πŸ™‚

Yesterday, I had a coaching session with my business coach and we discussed my blueprint for attracting and retaining at least five more clients by September 16.” I have my blueprint and, I am fired up and ready to go.

P.S.

Loved George Carlin in “Bill and Ted’s Excellent Adventure.”

Jamus

You can’t get 10,000 customers without first getting your FIRST customer.

Dan Gamito

Yeah so I feel like an idiot now.

My business process is plugged up like Randy Marsh after a night at PF Chang’s (South Park reference) because I am dreading launch day and a sense of inevitable disappointment.

My whole life has kind of turned into “maybe next week this thing will be making money” because I haven’t been focused on getting just 1 customer today.

Thanks for this Derek, looks like I need to go send some emails right now.

Lou Johnson

I agree with everything except the perform services for free to make/get one customer happy. The word could spread that you’re crazy and are willing to do something for free.

Dre

Can’t get enough of your educational antics, Derek! πŸ˜‰

kristin

fired up! every single itty bitty person counts. love the power!

Allen

This was a great training I always try to think about getting 100 new customers instead of trying to get one at a time thanks Derek

Steve Clark

Comment here, check “email” box, NOT a fail, 10,00 bleepin’ responses!

I’ve done exactly this, twice. Oy vey!
Heed this advice peeps, it is IMPORTANT Shitake!

Brian Bennis

Yep, here’s the confession. I’ve suffered from business constipation for years. I love getting right into the detail, so much so, I often forget the main purpose of what I was doing it for… TO GET CUSTOMERS!

OK. I get it!! I’m off now to do just one thing. And I’m not going to stop until I get there. To get my next customer. NOW! Bye.

    Derek Halpern

    Bam.

Michelle

Derek, I have to say that it almost doesn’t matter what comes out of your mouth, you get my attention. Your approach sets you apart and I love that you just say it like it is. You make me think, you make me laugh and you definitely motivate me – so thanks! I’ll keep listening as long as you keep talking.

    Derek Halpern

    Oh I’m sure I could say a few things that piss you off. Ha ha.

Teri

What the (bleep) Derek!? Why don’t you stop beating around the (bleep) bush and get to the (bleep) point! Lmao jk Derek awesome video and thanks for the bleeps cuz you know the F word only offends me when I don’t have a use for it =D So thanks for this, I love when someone I’m following will actually take the time and break down the lesson and speak to me… Yes, a new girl. I am weaving this into everything I do from here on out.. I love your advice, and trust your word. Looking forward to your next awesome video! Have a (bleep)in’ nice day πŸ™‚

Susan

Why am I surprised that I like this video Derek? I should have known that I would love it. Good advice delivered in the perfect way. Great job! Now go get a customer. πŸ˜‰

Mical Johnson

Despite the shirt (hate it) I still loved the video and it had me cracking up!

Today is all about 1 customer.

Yash

Derek,
One day you’ll be proud to say ” I motivated that idiot when he was just about to q*it! “

Marc Berry

Certainly entertaining!

Sarah Jordan

Another home run Derek….thanks for the entertaining tips. Diggin’ your striped shirt!

Amy Grams

Derek, thanks for the advice. I’m so tired of gurus swearing they will get you to 6 figures in a weekend.

And I needed to laugh out loud this a.m. — you’re always good for that!

Bleep yeah!

Alison

Thank you so much for this video! I just launched my new website, and YES I’m totally bogged down in too much product planning. Cheers to you, Derek. I’m now changing my focus.

Steph

I am just learning this lesson now. Think small.

Thank you for the reinforcement!

Spencer

I have definitely suffered from this and want to thank you for helping me come to this realization.

I will now focus on that one customer and doing everything I can to give my services to them.

Thanks again!

Ryan Hall

This has tripped me up time and again. Working too hard pre launch so when nothing happens, or little happens, I say, “That wasn’t worth it.”

Thanks for the video.
Now I need to go get one customer.

Caroline

Ouch! The truth hurts, but delivered in such a low-key way πŸ˜‰

I’ve been Haplooned!

Bruno

Thank you, you inspired me to make a phone call I knew I had to do but did not want to do!

Alan

Awesome production value and holy SH*t Bleeps. LOVE IT.

Although I’ve enjoyed your wisdom coming from the blog post this is the first time I’ve dug into a video. I’m HOOKED.
Great stuff Derek and I can’t wait to learn and see more.
(actually sent you an email as well).
Cheers,
Alan

Fernando

Thank you Derek! Good advice! I promise I wont do it again… πŸ™‚

Sarah

Awesome advice, Derek! I needed this kick in the pants today.

The next time I feel compelled to start measuring margins on my website to make it look prettier (embarrassing, but true), I’ll work on networking instead.

brian

Derek, you almost became Winnebago man on this video. Spot on info.

http://m.youtube.com/index?&desktop_uri=%2F#/watch?v=WDQQfBrSUs0

Mary Malia

Exactly. Thank you. Too many gurus are selling systems for my 1,000,000 customers when what I need to do is focus on my first dozen.

Always love your stuff Derek. Now how about some psychology on how to get first dates. HA!

Melissa Breau (@MelissaBreau)

Derek,

I’ve got to ask. Why the HECK were you wearing a sweater? Where do you go to film these things?

That said, great video. It’s definitely a problem I had to overcome early on and I think it’s a common one. Of course I’ve always heard it called “analysis paralysis” but business constipation is better. πŸ˜›

    Derek Halpern

    The sweater is what you call a “mistake” Ha ha.

Umang Goel

You are very funny Derek πŸ™‚

Yea, I like listening in to your advice πŸ™‚

You are right about “don’t wait to perfect before you begin!”

It is one customer at a time – pay attention to them.

Do not give away the entire forest for free but just enough to keep them wanting!!

Nick

True. If you can’t find 1 client to pay for your product or service. You probably need to rethink what you are selling or consider you might be trying to sell it to the wrong person (target market).

Focus on 1.

Jason

This is hilarious! Point taken, I should start focus to make my first customer and make him/her satisfy and happy. Then, the rest will be more easier. Thanks.

Kristin Rae

Derek,

Another great piece of advice! You are turning me into a loyal follower for sure. Thanks again for your insight.

Kristin

Ken Clark

LOL, what do you get when you cross Ask A Ninja with a New Yorker?

Derek Halpern…

Thanks for the chuckles and tru-ism with my coffee…

Rebekka Deforce

Great tip Derek,

I often feel discouraged because I don’t have a million clients yet πŸ™‚

Damn, you’re right, I’m motivated!

THX!

Maria

Totally!
As Tesco would say, every little helps. It’s important to celebrate each step. Thanks for the reminder!

Lawyer James

Can you say… BOOM! This is what I am preaching around the office everyday. Execution Baby!

People generally fail due to lack of information. That’s why its important to think of ways to let people know you have it. Then, just watch them flock.

Ryan - Comeback Academy

Derek,

Right on. I’ve always held to “you don’t have a business until you have a customer.”

When I started my first business at age 24, I moved to a city where I knew no one. I really had no idea how I was going to deliver the service. But instinctively I knew it didn’t matter till I had a paying customer. So I hit the streets cold calling. The rest I figured out later.

Best decision I ever made. I figure the rest out and 7 years later sold it to a public company. But the focus was always on getting that next customer.

When I got into the info-marketing industry I went to work for a proven 8 figure business builder, MaryEllen Tribby, for free for a good part of a year. My wife thought I was crazy. Turned out to be a great decision.

Just do it! Get a customer. Good stuff Derek!

Heather

I always love the information you give us and how you break it down for everyone!! But I also love your delivery of your messages, your entertaining and passionate which keeps us watching you! Keep it up! And thank you!!!!

    Derek Halpern

    Glad you like it Heather !

PROD

I don’t disagree with aiming for one happy customer. That’s great advice. The only thing is we’ve tried that offer to work for free bit in hopes it will bring more….it never brings more. So we’re these super chumps that keep doing work for free or super cheap hoping it will bring more and we end up de-valuaing ourselves and our work–when you work in creatives fields EVERYONE wants you to work for free.

Daniela

It was funny and so truthful !!! Thank you

Mridu Parikh

Great to hear this morning. In fact, I think I need to listen to this one every morning. πŸ˜‰ Thanks Derek!

Terry Pappy

Derek, you hit on a nerve – business constipation = perfectionist syndrome (and both are all in the mind and each get the same results: a lot of sweat and time and no business growth).

Your message has helped me reorient my marketing goal to 1 more customer…1 more call…1 more touchpoint…leading to 1 more sale. The momentum will take over once I become more comfortable with my marketing as I’m still shy about putting myself out there, which is totally ridiculous and won’t get me the results I want.

So thank you for the right message at the right time with the right tonality and DH humor I’m growing to love.

Elizabeth

We built a program and targeted a client who showed interest and enthusiasm in our services. The program was initially well received but after two weeks the client is not responding. We are not sure how to proceed. We are focusing on the one client as you recommend but what do we do with this initial good response that has gone cold??? How do we nudge them without sounding desperate and anxious?? Thanks

Chandler Turner

Great video. Nicely done. I love Carlin too.

I had this happen to me last year when I was one of seven business people to open up a side company. We did EXACTLY what you described and we were all 35 year veterans of various disciplines of sales, marketing, design, administration, technology, and writing. Even starting companies. We still fell prey to this.

I just saw the attached video for the first time yesterday. Derek, you have to see it.

http://www.youtube.com/watch?feature=player_embedded&v=hO8MwBZl-Vc

    MegansBeadedDesigns

    Thank you so much for posting! What a simple, but amazing illustration of where we need to be putting our energy. Find that first follower, and make it about the GROUP, not the leader. β™₯

    Rick

    Thanks for sharing this video Chandler. I watch it a few years ago but time has eroded the memory of the simple message they are sharing.

Candace

I’ll admit it; I have a tendency to go full throttle with everything, and definitely did this with my business. Instead of focusing on building a decent audience first, I got my site up, started blogging, and within a few months started focusing on products & services to bring in money. I hate to think of all the time I put into those things when I didn’t have an audience to support them. Allowing things to build naturally & being patient is definitely not my strongest suit. This is a really great reminder; thank you!

Matt Thomas

Brilliant video and so true. Acting on it now.

Andrea Saunder - LifeAfterBread Health Coaching

*SMACK!* back down to earth with that one, Derek!
This is a big reality check for me… I read so much online about getting big numbers of email subscribers/Facebook fans/website traffic… it’s easy to feel like I’m constantly failing!
But at the end of the day, it’s the individuals that count, they are real!
I’m creating my new opt-in and I was losing focus. Thanks Derek, you just helped me pull my real, one, next subscriber back into the foreground.

Derek, Wave Tribe

Good video D-money, keep up the great work—focusing on the next customer is awesome advice.

Pamela

GUILTY!! Starting out I wanted everything to be perfect before it went public. Big time “Analysis Paralysis”. Nice kick in the tuckus this morning to get me moving. Thanks Derek!

Laurie Wheeler

Timely – being excited about one by one growth got me to this point. But what was I doing when your email hit my inbox? Launching a new class & worried about how many πŸ™‚ and so yeah we all fall prey to it.

Nathalie Lussier

Damn, now I want to know what the words are!

Great advice Derek! Sometimes people get caught up with putting the cart before the horse, and making everything perfect before they do the most [daunting/important/hard] thing… which is to get some clients in the door.

    Melanie

    Oh Nathalie you are following me from my inbox across the Internet!

    I will put everything aside and build my list – promise – real soon, just after I finish wasting more time on ‘perfecting’ the first launch product.

    Yikes!

    [sorry for hijacking post – love they way you deliver the hard truth Derek!]

Maddie

I’m definitely constipating my business by not thinking small! I have a ton of big huge ideas and I spend soOo much time trying to perfect everything I do to get it as close to the big idea as possible, but then I never end up finishing it or actually releasing it to the world. I over-analyze and under-act H-CORE! If I keep this up everything I do will be a never-ending work in progress.

I thought I had this problem, but now that you’ve said it out loud I know it’s a problem.

PS- lookin’ trimmm been working out?

Leanne @ Healthful Pursuit

Ah! You’re so right… and I’ve been guilty of this MULTIPLE times since I started my own business. Thankfully, after 2-3 weeks of feeling like I’m digging myself a hole and I’ve become completely disconnected from my readers/customers/followers, I usually snap out of it and get back on track. Definitely know what you’re saying and I’m happy I’m no the only one that this happens to!

Adam - Sexy Confidence

This has been my BIGGEST failure in the past is setting up systems for 102,980,032 customers rather than building a real loyal audience and appreciating my first customer.

DNTMb

Great inspire me, one quote flash on my mind after your show is

Treat all customer like your first customer.

Thanks again Derek,
cheer!!

Bob Bright

Good stuff Derek, still going forward with my plan you showed me! Connecting off the net. Anytime you want to golf let me know, i’m like the Tony Robbins of golf without the teeth I throw it all at you in a short time. Keep up the outstanding work.

John Di Carlo

I love you Derek!!!!! Amid the 30,000 emails I get every day from the 3,000 gurus that I subscribe to I don’t recall anyone pinpointing the first basic truth that I was ever told (and subsequently forgot because I became “clever”!): just concentrate on your first client(s), do a great job and develop the rest as you go along, which = client satisfaction, business satisfaction, more bucks and less stress. Hey, this is a breakthrough moment!!!

Josephine

HA! You crack me up. Genius advice, Derek. I absolutely put off the launch of my 6 week class, because I’m too worried about attracting many clients vs attracting one. Thank you! I needed to hear this!

Jackie Johnstone

This is a fantastic reminder, Derek, thanks!

I recently had my first paying client and I definitely celebrated it up! (And did my best to go above and beyond for her — plus get invaluable feedback to keep improving my services going forward.)

Maybe I’m just a glass half full kinda of a girl, but I definitely gravitate to the “woot! I landed a client!” rather than “I only have one measly client” message myself πŸ™‚

    Derek Halpern

    Good job Jackie. That’s the way to be. Seriously.

Andres Abello

Thank you! This is very true. You opened my eyes becuase it is right. I will focus on getting one customer today! Just ONE!

    Derek Halpern

    Make sure you stop by to let me know when you get it πŸ™‚

Jason

Amen!! This is something that I have been focusing on for 3 months now.

I launched my online service 3 months ago and I refuse to give up until I get at least 10 customers signed up. If it takes me a year, I am going to get at least 10 people signed up. Then I am going to use those 10 people to perfect the s**t out of my service.

    Derek Halpern

    That’s what i’m talking about Jason!

Abbey

People look at more successful businesses they aspire to be. But, they forget, everybody had a first customer (and yes, it was sometimes their uncle, cousin, best friend).

    Derek Halpern

    Ha ha, yep.

    My first read was my alternate email address. πŸ˜‰

Nina

What a great way to wake up while drinking coffee! Thank you.
You’re such a ham.
I miss New York.

    Derek Halpern

    Where you living now?

Tina

This was hilarious! You really got my attention with this video. And, you’re so right…focusing on just one is a great way to build. I’m going to try this today πŸ™‚

    Derek Halpern

    You know me — teach + jokes.

Darlene with BlogBoldly

Well I certainly don’t want to be an idiot.. so I’m glad I’m always thinking about my 1st reader/visitor/customer..

I LOVE my readers and hope my focus shows that.

~ darlene
p.s. YES you’re getting beeped.

    Derek Halpern

    The nerve…

Leave a comment