So I recently spoke at a conference in Las Vegas.
In the Q&A a business owner told me about what she does.
I had to interrupt…
“But why does it matter?”
And that’s where she stumbled.
I’m not putting her on blast, because the truth is as simple as this: she’s good at what she does, but when it comes to describing what she does to someone she doesn’t know… in a concise way… she stumbles… like most people.
HECK I EVEN STUMBLED ABOUT WHAT I DID FOR YEARS.
AND I STILL DO.
Ugh.
This problem is all too common.
And that’s why I filmed this video.
If you liked this video, subscribe to my YouTube channel. I post much more video over there and I think you’ll dig it.
People like this particular business owner do GREAT work. They have powerful ideas. They support good causes.
However…
They struggle to talk about what they do in a way that immediately grabs attention.
Can you relate?
Well, this is a huge problem.
Why?
Because there’s a new, global currency that we’re all dealing in.
No, I’m NOT talking about Bitcoin…
The new currency is ATTENTION.
If you want to spread your message, attention is the first thing you need. Plus, you need to KEEP IT.
But the harsh truth is…
No one cares about what you do.
No one cares about what you say.
People only care about themselves.
(This is one of the main reasons why I tell people that when you reach out to someone you don’t know… it’s not about you… it’s about them).
So how can you MAKE them care about what you do?
I reveal the answer in this new video.
You see, there’s a right way and a wrong way…
The wrong way sounds like jargon and puff speak.
The right way grabs attention immediately and draws people into your message.
You’ll also see in the video:
- Why we’re ALL in the attention business now
- What you can learn from the TV show “24” to make your message captivating
- The truth about people who share content online (you’ve probably done this!)
Watch it now!
Thanks for the insightful thoughts, Derek. It’s easy to forget how little the outside world cares when we’re obsessed with our business and dream, so the honest truth is a great prompt to rethink some marketing strategies!