Someone called me an ass…
…and they threatened to unsubscribe from my email list.
So I beat them to the punch.
“Thank you! I put you on the “BLOCKED AND BANNED” list. I wish you the best of luck.”
And that’s it.
Am I really the bad guy here?
The other day I shared one important business concept: if you want to create and sell online courses (or do anything of value), compare yourself to yourself. And get better everyday.
Now I’m sharing another important concept…
The customer is always right… until that customer is wrong.
Most people – the people who believe “the customer is always right” – would have apologized.
And they would have tried to “save” this person. Plus, they’d probably call me a bad guy who can’t handle criticism.
But that’s not the case.
But the customer is always right… until that customer is wrong. And in this case, this subscriber was dead wrong. And I was happy to let them know that.
The question is, how do you know if someone who offers advice or criticism is right? How do you know who you should listen to? And who you should ignore?
I go over the difference in this video.
Why You Must Ignore Criticism From THESE People
I’ll never forget when Malcolm Gladwell shot down a critic…
“If my books appear to a reader to be oversimplified, then you shouldn’t read them: you’re not the audience!”
And that’s EXACTLY IT.
You see, when you’re building a business, there are TWO different audiences.
I’m Derek Halpern, and you’re watching Social Triggers, the place entrepreneurs and executives learn to get ahead in business and life.
And in this video, I’m going to reveal those two audiences. I’ll also explain why you should worry about one and not the other.
So, the two different audiences are:
1. The people who pay you money.
2. The people who pay you mind.
What’s the difference?
The people who pay you money are your ideal customers.These are the people who watch what you do, decide if it’s right for them, and then possibly give you money for it.
The people who pay you mind, on the other hand, are often other influencers. And while they may have a legion of followers who are willing to pay you money, the only thing they offer you themselves is either respect or criticism.
Now, this may come as a shock, but if you want to succeed…
Focus on the people who pay you money. Ignore the people who pay you mind, just like Malcolm Gladwell.
You see, psychological researchers like Steven Pinker have long criticized Malcolm Gladwell for cherry-picking interesting research, oversimplifying it, and making pseudo-scientific claims.
But here’s the deal:
Gladwell doesn’t write books for other scientists. He writes books for regular people.
And me personally?
When I buy a Malcolm Gladwell book, I don’t expect an in-depth analysis of hundreds of research studies.
For that, I’ll turn to someone like Eliot Aronson, Dan Ariely, or Adam Grant.
Instead, when I buy a Malcolm Gladwell book, I expect to read compelling stories that bring a few pieces of key research to life. I also expect to be inspired by these stories.
And that’s EXACTLY what Malcolm Gladwell is trying to do with his work. Because that’s what HIS readers want.
He’s focusing on people who pay him money. And telling people who pay him mind to stuff it.
I appreciate that, and I now strive to do the same with my business.
But I didn’t always do that…
When I first got started, I wanted to be recognized by other people in my industry as someone they could respect.
The problem is:
These people NEVER paid me anything.
The only thing they offered were words of encouragement. And that’s about it.
So, I shifted.
I started focusing on the people who would actually invest in what I’m selling. And because of that, I’ve been able to help way more people and grow my business.
And I’ll never forget this email I got from one of my “influential readers” after I made that switch. He said:
“Derek, why are you talking about THIS again? That’s a TIRED topic.”
And I told him point blank:
”Just because it’s old and tired to you doesn’t mean people don’t want to learn about it. And according to my survey results, it’s the number 1 most requested topic here at Social Triggers.”
He later unsubscribed. And I later went on to launch one of my most profitable products in the history of Social Triggers.
All because I decided to focus on the right people in my audience and pay no mind to everyone else.
And this is something you should do in your business, too…
Focus on the people who matter and forget about the haters or the people who don’t get what you’re doing.
Thanks for letting me rant just a little bit. Now, I have a question for you:
How do you deal with people who criticize you or just don’t get what you’re doing? Do you let it ruin your day? Or do you move on to focus on the people who actually matter?
I’d love to hear more! Leave a comment and let me know.
And if you know anyone else who you think would like this video, be sure to pass it along.
Now, if you haven’t yet, subscribe to Social Triggers and sign up for my newsletter to receive exclusive free content about business, persuasion and more.
See you in the next video!