Networking is a dirty word, but as most people will tell you, it’s rarely “what you know, it’s who you know.”
So if you’re looking to build an influential network, here’s what you need to know:
To build that network, you’ll need to know how to make introductions between your friends and colleagues the right way.
(The people who introduce get introduced).
You’ll need to BECOME the person people want to introduce to their friends and colleagues.
(If your friends are friends with important people, they don’t want to waste their time… even if it will help you).
Well, in today’s video and article, I’ll show you how to do thing #1 and thing #2.
How to Make Introductions The Right Way
Let’s start off with introductions.
When you’re looking to get ahead in business and your career, you’ll likely introduce friends and colleagues.
Helping people by way of introduction is one of the highest leverage activities you can do… if you do it right.
The big problem is that most people make introductions the wrong way…
…and that’s why I filmed this video. So I can show people how to do it the right way.
Now You’re Probably Wondering “How Can This Help ME Meet The Right People?”
Now that you know the right way to make introductions between your friends and colleagues…
…it’s up to you to become the person people WANT to introduce to their friends and colleagues.
The Six Degrees of Separation
Have you heard the expression “Six degrees of separation?” If yes, bear with me a sec.
Long story short, six degrees of separation is the theory that everyone is six (or fewer) steps away from anyone in the world.
That means, a friend of a friend of a friend of a friend of a friend is Bill Gates. Or Warren Buffett. Or Justin Bieber.
So, if you become the person your friends want to introduce to their friends, you can literally meet anyone.
Just imagine how GREAT that would be for getting ahead in your business or career.
The question is, how can you become that person?
The TRUTH about Personal Branding
When you’re starting out in business (or the career world), you might be tempted to tell everyone what you’re capable of…
“I’m Jan. I’m a web designer, have an arts and crafts store, do freelance editing, and [blah blah blah].”
People do this because they’re just starting out and they don’t want to miss out on opportunities.
I get it.
Here’s the problem:
When you introduce yourself in such a way, people rarely remember what you do.
And if people don’t remember what you do, they’ll never think of you to introduce.
Now, contrast that with how I started out introducing myself in the marketing world.
“I’m Derek, and I show people how to triple their conversion rates on their blog.”
It was much more concise. And specific.
And that’s why, when I first got started, people freely introduced me to everyone they knew.
Because they knew I could help them. And they knew I wanted to build my network.
It was THAT simple.
So, here’s what I want YOU to do:
First, do you believe meeting the right person can propel someone from where they are to where they want to be? Share your opinion in the comments.
Second, I’d love to hear what you’d like to become KNOWN for. And why. Try to be concise and specific.
Additionally, when writing your statement, write it as if you’re writing to a 12 year old.