A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone.
The title grabbed me by throat and said, “Take me home.”
So I did.
As I started reading the book, I realized something: I needed to cancel everything else for the day and finish the book. It was that good.
And it got better.
While reading, I noticed I was taking a ton of notes – lessons about business, life, marketing, and psychology. And that’s when I decided, I’m going to get Alex Stone on my podcast if it kills me.
(I got your back :-D)
Luckily, he wasn’t too hard to track down, and today I’m PUMPED to share our discussion with you.
Fooling Houdini: What magicians, jugglers, and psychics can teach you about marketing
What can the world of magic teach you about becoming a better salesman and marketer? This deep dive discussion with Alex Stone, New York Times best-selling author of Fooling Houdini (affiliate) will reveal the answer.
More specifically, you’ll learn:
- Why “experts” aren’t always right. And when they’re wrong, they’re REAL wrong.
- The secret to becoming a master performer (as it relates to magicians, salesmen, communicators, and more).
- Why jugglers drop the ball at least once (and how this helps you WOO your customers).
- The psychological principle behind a multi-billion dollar industry – and how you can take advantage of it.
- And much more.
A short while into this podcast, we reveal a story about why experts aren’t always right. And when they’re wrong, they’re real wrong.
So, what I want you to do is this:
After you hear that story, tell me about a time when an expert was wrong in your life. It could have been a teacher, a family member, a boss, anything. What happened? Leave a comment.
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If you enjoy this series, please take a few seconds and leave an honest review. There are 322 reviews and with your help, we can hit 350. You see, I could sell discussions like this, but I choose to give them away for free. All I ask in return is a little review ;-).
The transcript for this podcast is not available… yet. Please check back.
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