The other day, shortly after I sent out an email about my new live training, people emailed me back telling me:
The link was broken for a few people.
Just my luck. It quickly worked it self out, but…
Here’s why this is hilarious:
Something similar happened to me a few months back, and when I emailed everyone to tell them about it, some people screamed “you’re a scammer” from the roof tops.
Because they’re accustomed to sleazy marketers using the “broken link trick” as an excuse to email a second time.
Sigh. I’d NEVER do that. But…
This is the world we live in today. While I’d NEVER compromise my integrity for a sale, there are people who do. And those people give ALL of us a bad name.
That’s why I filmed this new video. You could resort to cheap tricks, lying, or worse, scamming people. But you won’t be in business for long…
…or you could take the other route. Don’t lie, cheat, or scam people, and watch your business take off. Here’s the video:
Don’t Lie, Cheat, or Scam People
Earlier this year, something bad happened. Something really bad.
So, I decided it would be smart for me to address the WHOLE thing head on.
“Just be open and honest,” I told myself.
And that’s what I did.
But I got some weird emails. And some of these emails pissed me off.
I’m Derek Halpern, the founder of Social Triggers. And in this video, I’ll share the full story.
Okay so, long story short, I was promoting a new training course. When I realized sales were much lower than I expected, I knew something was wrong.
After I did some digging, I realized I had sent the WRONG link to my subscribers.
How this disaster happened is a whole other story, but the bottom line is this: I had the wrong link, and it was a huge disaster.
Now, I probably lost out on a ton of revenue for my company. That sucked, but it wasn’t even the biggest issue I was dealing with.
The bigger issue was this: I promised people who bought with my affiliate link that I’d give them an exclusive bonus. If they purchased through the wrong link, I had no way of knowing who deserved the bonus.
This was a HUGE problem because it meant that I’d possibly break my word to a customer, and that’s something I don’t do.
So, I decided to address the whole thing head on.
I buried my tail between my legs and I wrote and sent an email to the entire Social Triggers community letting them know what happened and how to fix it.
This was my only option.
And a lot of people supported me for it.
I’m thankful for that, let me tell you.
But I also got some strange emails.
One guy emailed me and said:
“Oh, I see what you did there. You really didn’t have a broken link, did you? You just did it to make more sales? Nice!”
I was shocked, and responded: “Why on earth would you think this is a gimmick?”
Then I read another email. They told me I was an untrustworthy scammer because I was doing the “broken link marketing trick.”
And I got another email like that.
There I was, hoping to be open and honest about what happened. And while 95% of people supported me, there were a few people who thought it was a big a trick, a tactic, a SCAM.
I could have written them off, but it got me thinking:
The reason why people thought it was a gimmick is because a lot of people in my line of work use gimmicks just like that to try and sell stuff.
And I’ve always hated those people and that method to marketing.
Because it’s dishonest. It’s short-term thinking. It’s not how you build a business that you plan on continuing to build for 20 years.
But then I smiled.
Because nowadays, integrity is scarce.
And if you’re looking to beat your competition, here’s a tip:
Don’t lie, cheat, or scam people, and you’ll be fine.
No white lies, no gimmicks. Just open and honest communication.
Now here’s the thing:
This is A LOT harder than it seems.
Because people always lie. Even if they’re small lies. And they usually think nothing of it or that it’s not a big deal.
As an example:
If you’re a solopreneur, and you use WE on your about page, you’re kind of lying.
It’s just you – OWN IT. And people will LOVE you for it.
Some will hate you, too, and that’s okay.
What’s important is that you be honest about who you are, what you stand for, and you don’t trick people. And that’s how you’ll succeed in business for the long haul.
Now what I want you to do is this:
Have you ever told a little white lie about your business? Or used something a little less than honest as a marketing tactic? Or anything like this?
Fess up by leaving a comment.
And then give this video a like for integrity.
You’re going to love it.