Every now and then, you stumble on something that makes you want to hit your head against the wall.
And it’s often when people make a large, glaring mistake. A mistake that should be self explanatory, but they make it anyway.
Here’s the full story…
Over on Facebook, I republished my video about why I think discounting is for idiots. And someone shared their opinion of my video:
Now this is remarkable.
First, let’s talk about the big elephant in the room. They tell me I’m an idiot, and that they suggest businesses LIE to their customers.
But that’s not even the main point.
Instead, they’re not paying any mind to what I’m sharing because they don’t agree with it.
I’m not surprised by this though. There’s something known as selective exposure theory in psychology, and the long and short of it is: people look for information that affirms their pre-existing beliefs instead of contradicts them.
Now here’s the thing:
The mistake I’m sharing with you today has nothing to do with discounting. And it has nothing to do with lying.
When you’re running your business, you should NEVER – and I mean NEVER – shoot down the advice of other people. Even if you think it doesn’t apply to you. Even if you think the other person is wrong.
Now this doesn’t mean you should believe everything you read.
Far from it.
I’m cynical. And skeptical. And everything I read, I take with a grain of salt. However, no matter how smart or dumb people sound, I always approach every scenario with the mindset of, “What can I learn from this?”
That’s why I read books about art history, copywriting, memoirs of fashion executives, and more.
Even if something doesn’t apply to me, I make it apply.
And that’s the secret.
If someone presents something to you that contracts what you know, you don’t have to change your mind and believe them. But you should ask yourself, “What do they know that I don’t?”
Even in this example, maybe they know something about discounting that I don’t. And even if they don’t, I still used their comments as a teachable moment for you.
So from this point forward, I implore you to never make the mistake this person made. I want you to use every experience as an opportunity to learn something new. Because in my experience, the best ideas comes from the dumbest things.
And I don’t want you to miss out on any of it.
Now here’s what I want you to do…
What’s one comment or critique you’ve received in your business (or life) that you didn’t agree with. How can you turn that into a teachable moment or a lesson? Leave a comment.