Theme frameworks empower “regular” people to make complex design changes without knowing a stitch of code.
The problem is, as Spiderman’s uncle would say, “with great power comes great responsibility.”
Let me explain.
Yes, it’s totally cool that people, as writers not coders, can design blogs with an easy-to-use control panel…
…But where should they start? What colors should they pick? What fonts should they choose? How can they maximize their sales and subscriber conversion rates? How can they draw people into their content?
Well, that’s where “great responsibility” comes in.
If you want a professional website that converts, you may have the power to design your page, but you may not know what’s best.
Luckily, I have a simple cure:
Download Your 18-page Free Ebook
In this free 18-page ebook, you’ll learn:
- The One Color Every Web Design Must Have (Hint: It’s Your Conversion Color)
- Why Most Sidebars Cost Bloggers Sales and Conversions (and How to Fix Them)
- How to Guide Your Reader’s Attention Towards Your Call to Action (Hint: Look for Line of Sight in the eBook)
- And much, much more…
The tools we have today are so advanced. I did about 7 minutes of coding on my site, and some minimal graphics design. Created a good color scheme, use similar theories as laid out by Derek and Co. in the webinar.
And it didn’t cost me thousands of dollars.
Thesis costs 80 bucks.
My Skin cost 50 bucks.
A few premium plugins later, and some graphics. And Im in a few hundred bucks on design work for something I would have paid thousands of dollars for a few years ago.
That coupled with webinars like this and well there you have it. FREE education to boot.
Thanks for sharing and keeping my mind honed and fresh on these topics. I made a few changes to my own site after listening in.
Kudos.
Awesome webinar man. Enjoyed it.
But how much code do you know Derek? It seems that most people can’t cut the mustard without a fairly good knowledge of this stuff.
You’re using Thesis. Did you edit it all yourself, or did you outsource? Let’s face it: the average Joe couldn’t replicate Social Trigger’s design.
Which leads us to the question I knew you couldn’t answer on the Webinar, but perhaps you can here. Was Brian Clark smart spending a thousand dollars getting a professional design on Copyblogger, long before he started making money from it? Would you recommend that to beginners?
No worries, we’re cool. 🙂
Thanks Derek.
Oh, one more thing…
Yes, I designed Social Triggers myself. No, I don’t know much code. I know how to hack around things with tutorials, and make things look nice, though.
Plus, while I personally use Thesis (I prefer it since I’ve used it for like 2.5 years now on other sites), there are other popular frameworks like Headway and Genesis which empower you to make nice looking designs.
One of the main reasons for this webinar was this:
People have the power to make their own web design with new frameworks. The tips we shared in this webinar will help people make smart decisions… based on design theory… and conversion rate testing… about their web design.
Professional design is a great way to stand out from everyone else. I think Brian Clark was smart to do that, because when he launched Copyblogger, he started off as an authority… he didn’t sound like someone fumbling around trying to figure it out (which most bloggers do, and make the mistake in doing).
I’m sorry I didn’t see that question on the webinar. We literally had hundreds of questions flowing through every few seconds, heh. If I did see it, i’d have gladly answered it though. You know Brian Clark and I are friends, right? I’ve known him for about 4 years now.
Hey Derek,
this is the first time that I come to your site, and I already luv the writing style. It made click ! and I signed up for the webinar.
Found you through Corbett Barr’s Twitter follower circle. Absolutley LUV your Twitter bio 🙂
Haha thanks Mars. Glad that you signed up!
I’ve watched a lot of Webinars,and 1 hr. is just
too long.If you can, please break it up into 2 parts,that
would be great. thanks, Ron
Hey Ron,
Yea, an hour is a nice time for a webinar. However, when we record the replay, you can always watch the replay at your convenience.
Hi friends,
Worth thinking about those of us who have day jobs. Perhaps something post 6pm EST would work best?
Hey Sebastien,
You should sign up anyway. We’re going to record the webinar, and if people really want another opportunity to see the webinar, we’ll consider holding a second one at a later time.
I am really looking forward to this webinar because I really need to learn some of the changes that will help my website convert better. Thanks in advance for having it.
I look forward to having you on. It’s going to be a blast.
I’m finally to a point in my life where I’m ok asking for help. I’d rather focus on doing what I do best when I have a weakness I could rather use someone else to teach me a better way.
Although I normally am a DIYer myself.
Ditto, David – the point is excellent, though. Just because you CAN do something… doesn’t mean you know how to do it effectively! Sometimes it pays to get some help. (Not me, though. I’m an unrepentant DIYer – pardon the pun – and I show no signs of stopping any time soon.)
Nothing wrong with being a DIYer… as long as you think to do research before you make decisions that can affect your business 😀
I signed up even though I don’t usually do these types of things 🙂
Glad to have you on board David. Hundreds of people signed up. I’m excited.