When a researcher recruits people from Craiglist for a research experiment, this is the last thing I thought I’d see…
…and if you’re in the business of selling stuff online, you’d be silly to ignore it.
Nothing is a better demonstration of how fickle human behavior is – especially when people are deciding “Should I buy this now or later.”
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As you’ll notice, people went from “I’ll buy it later” to “I’ll buy this right now.”
What’s funny about this is this:
As an entrepreneur, you’re likely going to ask your customers for feedback. And they’ll give you feedback like:
“I’ll never do…”
“I would have bought, but…”
“If you just did this, I would have…”
When you’re starting out, you’re likely to take this feedback at face value…
…but as you’ll soon find that simply isn’t the case. Your customers are lying to you.
Not on purpose, mind you. They just don’t know the REAL reason that drives their behavior.
I’ve known this for years and it’s one of the MAIN reasons I started Social Triggers. To help peel back the onion of the human mind so hard-working people like you can benefit from it.
So if you’re not on the email list, make sure you hop on it right here.
Also – do me a favor and let me know how you plan on leveraging this in your business.
(If you want some examples, think about how some software companies show their product benefits… and their competitors. Think about how information marketers compare their prices to other comparable prices. And etc.)
- Mochon, D. (2013). Single-Option Aversion. Chicago Journals, 40.