Split testing is hot right now.
Change a button color, and BAM! Conversions through the roof. Tweak one word and watch revenue fly in.
And everyone is doing it.
There are new great tools that make it easy for non-tech savvy people to create and monitor split tests and that’s what they do. They create split tests.
Here’s the big problem:
Even though I’m known for being the “conversion guy,” I hate split testing.
…And I believe split testing is a big waste of time for many new business owners and entrepreneurs.
Why I hate Split Testing – Even Though Split Testing Software Makes it A Cinch
Many people start split testing because they feel as if they have to do it. And when you watch this video, you’ll see the truth.
Keeping that theme in mind – “feel as if you have to do it” – I have a quick question for you:
Have you ever done something because everyone else was doing it? You heard how great that thing was and felt as if you had to do it?
Leave a comment and share an example.