I’ve got three things for you today: A rant, a lesson about selling that will serve you well, and a quick request.
Let’s start with the fun stuff, the rant…
Back when I started creating content, I had an identity crisis.
When you met me in “real life,” I’d be a loud, quirky, arrogant, and sometimes even border-line obnoxious, and larger than life personality.
I’d say funny things like, “it’s not FREE today?” to random clerks. I’d walk into a restaurant and bellow, “What’s up!” to the hostess.
And apparently I’m so quirky that the other week when I had a Social Triggers team meeting in NYC, my assistant ordered my usual cappuccino , sparkling water, and a cup of ice at my favorite coffee shop, and the clerk said, “Wait, is this for Derek?”
(This coffee shop gets bombarded with probably 1,000+ customers a day. But they remember my order, heh).
But back when I started creating content, I showed NONE of this. I smashed my personality into a little box and threw that box out the window. I was scared that people would judge me because apparently being judged online was scary to me.
I told myself, “Well, I can’t show the real me. It would turn people off, and I don’t want to do that. I’m looking to help everyone!”
Bad things happen.
Sometimes REALLY BAD things.
Maybe your product launch flops. Maybe someone leaves a scathing review on your Amazon book page.
Or maybe some unforeseen technical glitch will cost your business thousands – or hundreds of thousands – of dollars in revenue.
As John Lennon said, “Life is what happens to us while we are making other plans.”
This is the reality of business and life. The question is, when these bad things happen, what should you do?
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If you ever said (or thought), “I’m doing the best I can” you must watch my new video.
Because using this phrase, and other phrases like it, could be the difference between success and failure in business and life.
If I were you, I’d be thinking, “Whoa! Slow down… Mr. Bombastic.”
But for today, I’d like you to keep an open mind.
Go watch the video.