How to Deal With Clients Who Refuse To Pay

by Derek Halpern | Follow Him on Twitter Here

When I heard the phrase, “A Lannister always pays their debts” in Game of Thrones, I thought “Who doesn’t?”

…Until I started to run a business.

The sad reality is that there are people – a lot of people – who will happily take advantage of every benefit you have to offer them, but when it comes time to pay up, they’ll refuse to do so. It hurts. It’s frustrating. They’ll have an excuse, of course, but the bottom line is, you’re not getting paid.

What’s strange is, these same people will grab a pitchfork for a purse snatcher in NYC, but in the comfort of their own home, they’ll happily ignore your phone calls, delete your emails, and spend the money they owe you on something else. The hypocrisy will make your head spin.

I know this sounds ridiculous, but it happens. That’s why when I overheard some guy screaming on the phone, “I didn’t do this work for free mother $*#)@U$” it got me thinking…

That’s exactly what you DON’T do when someone refuses to pay you. Our first reaction to getting stiffed is usually anger, and we often display that anger out of impulse…

…But if you want your client to settle their debt, you need a little more finesse. And in my latest video, I show you exactly what to do.

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$150 salad dressing

What makes things go viral?

Here’s a hint: Forget overblown headlines (like “blow your mind”), babies biting fingers, and animal videos.

The truth will either astound or aggravate you.

Why?

Because you’ll see that there’s no secret or gimmick. Instead, there are 7 things that guarantee it…

…and I reveal them all in today’s video.

The best part? I rediscovered each of them after I ate $150 salad dressing.

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Don’t make this dumb mistake promoting yourself

by Derek Halpern | Follow Him on Twitter Here

Earlier today, I received a HORRIBLE EMAIL from someone who’s looking to build their business:

dumbemail

This email is so bad, and so prevalent nowadays that I skipped the Social Triggers TV video this week to share it with you.

…Because I don’t want you to unknowingly make the same mistake. I don’t want you to burn bridges before you begin building them.

It’s also why I’m hosting this webinar all about “how to promote your business the right way.

(Seating is limited. Go reserve your spot right now. It goes down June 10th, and sats are filling up fast).

More details on that in a minute. First…

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How to Lose Customers and Alienate Clients

by Derek Halpern | Follow Him on Twitter Here

Jason Fried, of Basecamp fame, made an interesting observation: “Customers don’t just buy a product – they switch from something else. And customers don’t just leave a product — they switch to something else.”

And he’s right.

When you lose a customer, that customer often doesn’t stop buying. They instead start buying something else.

Here’s the thing though:

While people think customers switch to other companies because other companies are better, cheaper, or [insert any benefit], you’ll find that’s often not the case.

Customers switch because the first company let them down. Customer switch because switching is personal. Customers switch because of how you make them FEEL. Maya Angelou said it best: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

And that’s why I’m going to share an interesting experience I had with this one coffee shop / bookstore. You’ll see how I willingly paid a premium for both my coffee and books for years…

…until they let me down and forced me to find another coffee shop. You’ll see how they lost themselves a customer and alienated a super fan.

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Why I hate split testing (hint: it’s a waste of time)

by Derek Halpern | Follow Him on Twitter Here

Split testing waste of time

Split testing is hot right now.

Change a button color, and BAM! Conversions through the roof. Tweak one word and watch revenue fly in.

And everyone is doing it.

There are new great tools that make it easy for non-tech savvy people to create and monitor split tests and that’s what they do. They create split tests.

Here’s the big problem:

Even though I’m known for being the “conversion guy,” I hate split testing.

…And I believe split testing is a big waste of time for many new business owners and entrepreneurs.

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107 comments