$150 salad dressing

What makes things go viral?

Here’s a hint: Forget overblown headlines (like “blow your mind”), babies biting fingers, and animal videos.

The truth will either astound or aggravate you.

Why?

Because you’ll see that there’s no secret or gimmick. Instead, there are 7 things that guarantee it…

…and I reveal them all in today’s video.

The best part? I rediscovered each of them after I ate $150 salad dressing.

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Don’t make this dumb mistake promoting yourself

by Derek Halpern | Follow Him on Twitter Here

Earlier today, I received a HORRIBLE EMAIL from someone who’s looking to build their business:

dumbemail

This email is so bad, and so prevalent nowadays that I skipped the Social Triggers TV video this week to share it with you.

…Because I don’t want you to unknowingly make the same mistake. I don’t want you to burn bridges before you begin building them.

It’s also why I’m hosting this webinar all about “how to promote your business the right way.

(Seating is limited. Go reserve your spot right now. It goes down June 10th, and sats are filling up fast).

More details on that in a minute. First…

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How to Lose Customers and Alienate Clients

by Derek Halpern | Follow Him on Twitter Here

Jason Fried, of Basecamp fame, made an interesting observation: “Customers don’t just buy a product – they switch from something else. And customers don’t just leave a product — they switch to something else.”

And he’s right.

When you lose a customer, that customer often doesn’t stop buying. They instead start buying something else.

Here’s the thing though:

While people think customers switch to other companies because other companies are better, cheaper, or [insert any benefit], you’ll find that’s often not the case.

Customers switch because the first company let them down. Customer switch because switching is personal. Customers switch because of how you make them FEEL. Maya Angelou said it best: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

And that’s why I’m going to share an interesting experience I had with this one coffee shop / bookstore. You’ll see how I willingly paid a premium for both my coffee and books for years…

…until they let me down and forced me to find another coffee shop. You’ll see how they lost themselves a customer and alienated a super fan.

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Why I hate split testing (hint: it’s a waste of time)

by Derek Halpern | Follow Him on Twitter Here

Split testing waste of time

Split testing is hot right now.

Change a button color, and BAM! Conversions through the roof. Tweak one word and watch revenue fly in.

And everyone is doing it.

There are new great tools that make it easy for non-tech savvy people to create and monitor split tests and that’s what they do. They create split tests.

Here’s the big problem:

Even though I’m known for being the “conversion guy,” I hate split testing.

…And I believe split testing is a big waste of time for many new business owners and entrepreneurs.

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gluten myth?

When I told my friend about this new research that suggested “non-celiac gluten sensitivity” may be a myth, she retorted “Well, tell that to my stomach!”

She, like so many others, swears that gluten makes her ill. After years of experiencing seemingly random bouts of bloating, diarrhea, brain fog, dizziness, and hormone imbalance, she discovered that the protein gluten – which is found in wheat, among other things – was making her sick.

I’m no food expert – or Food Babe – so I won’t comment on the validity (or invalidity) of her claim…

…but I do write about psychology. And after watching how people responded to this new research, I couldn’t help but scratch my head. Here’s why:

This research didn’t change anyone’s mind about gluten sensitivity. The people who thought it was a myth screamed, “haha, I knew it!” And the people who thought it made them sick screamed “That study is wrong!” And what we’re left with is a perfect illustration of the psychology of belief.

As business owners and entrepreneurs, we’d be silly to ignore it… because it shows us that when people hold steadfast to their beliefs, we can’t persuade them with research or data. We have to persuade them with something else.

I’ll explain.

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211 comments