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Imagine you’re at a meetup, and you’re having a conversation about something that just happened in the news. While making your point, you mispronounce a word… and someone interjects, “Well, actually, you’re supposed to say it like this…” And there you are. You’re in the middle of a group of 5 people, and this person […]read
The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE. I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise. And that’s why testimonials and reviews can actually HURT Your […]read
When I started my online business, I often heard from friends and family, “When are you going to get a real job?” I mean, my business is real? Right? What’s NOT real about it? Then, I thought to myself, “hrm, maybe they’re right? What can I do to make my business real? I know. I […]read