“The competent advertising man must understand psychology. The more he knows about it the better. ” – Claude Hopkins
Who am I to argue? Claude Hopkins was one of the world’s best direct marketers.
The problem is, this quote was written decades ago, way before the internet. To update it, all you have to do is replace “advertising man” with “online marketer.”
Why is psychology so important? Well, it helps you discover why people do the things they do. This is priceless for online marketers because each explanation creates an opportunity for you to improve your marketing.
So, let’s get down to business. Here are the three social psychology books that will help you with your online marketing:
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There’s a way for you to increase your online sales by 1,000%. And don’t worry, you won’t have to do anything shady or participate in any shenanigans.
When most people start selling stuff online, they often create extensive product and service lists. They think having a little something for everyone will help them get more sales.
The problem is, people think “more is better,” but in the real world, long product lists are conversion killers. And if you want to increase your sales by 1,000%, you must streamline your offerings.
To illustrate, let me share Sheena Iyengar’s famous field test.
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Social proof sells – if everyone has it, people think it must be good.
Scarcity also sells – it’s human nature to want what’s rare.
But did you know that these two “proven” sales tactics can backfire?
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Brian Clark of Copyblogger released a new, free 28-page report that shows you how you can rank well in search engines with compelling content.
The best part? When you click over, you’ll see an instant download link… no email or registration required. It’s truly a free, no risk report.
To further entice you, if you download and read the report, here’s what you’ll learn:
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You have less than 3 seconds to impress a random, one-off visitor on your blog. What do you do to grab their attention?
Sadly, most people craft a killer headline, pick an emotional picture, and write an interesting opening sentence. This is the bare minimum.
If you only focus on your content, you lose out on the opportunity to make the rest of your blog work towards turning random people into customers.
Let’s cut to the chase. What else can you do to ensure you don’t miss out on potential readers and buyers?
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