Imagine that you saw your favorite UFC fighter get kicked between the legs during a fight. Could you stop yourself from cringing? Probably not because you can picture yourself in that same situation and imagine how much it hurts.
Why do our bodies respond this way?
There are bundles of cells in the human brain called mirror neurons that activate when you observe or perform an action. The problem is, these mirror neurons can’t distinguish between observation and performance…
…So, when you see a UFC fighter get kicked, your mirror neurons fire-up, and your brain thinks you just got kicked.
How do you use these mirror neurons to influence people with social media?
How Can You Use Mirror Neurons to Influence People?
You just need to remember one thing. When people see someone perform an action on video, they will think they just performed the action themselves.
And if people think they just performed an action, they’ll be more likely to actually perform the action. Why? Because they’re already thinking about doing it.
So, if you want people to tweet your new video, you could end your video by tweeting it yourself. Or, if you want people to buy your product, you could end your video by going through your sales process.
Can You Influence People With Mirror Neurons Without Video?
The short answer is, Yes. All you have to do is pick the right words to get people into the right mindset.
For example, take a look at how I started this blog post:
“Just imagine that you saw your favorite UFC fighter get kicked between the legs during”
Instead of showing you a video of a UFC fighter, I made you picture it yourself. This is called invoking the mind’s eye. And that’s the best way to activate mirror neurons with text.