What if I said you are worth more when you can do less?
You’d think I was nuts, right?
Heck, I’d think I was crazy, too.
But new research slaps us both in the face, and in this new video, I show you how to increase your prices by offering LESS value.
How to Increase Your Prices By 26% (The Secret is to Offer Less Value)
Do you know someone who can take advantage of the insights revealed by this new research? Someone who is looking for a job? Someone who is a freelancer? Send them a personal email with a link to this video. They’ll thank you for it… as will I :-).
On that note, here’s what I’d like you to do next:
1. Leave a comment letting me know how you plan to take action on this new insight. Or if you’re struggling with how to apply it, describe your problem in the comment section.
2. If you like psychology research, follow me on Twitter here because I often share links to research I don’t put on my blog.
3. And most important, if you’re not on the email list, get on it. That’s where I share the GOOD stuff.
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- Kimberlee Weaver, Stephen M. Garcia, and Norbert Schwarz Journal of Consumer Research Vol. 39, No. 3 (October 2012), pp. 445-460. Original source.