How to Get Major Media Coverage For Your Business with No Connections

by Derek Halpern | Follow Him on Twitter Here

The Drafting Technique

Getting featured in the media is GREAT for credibility, traffic, and sales.

And you can do it WITHOUT CONNECTIONS.

Here’s how…

How the “Drafting Technique” Helps You Score Loads of Press, Traffic, and Links

What an unfortunate freeze frame, right? Quick, press play!

How Bad Press Destroys—and Skyrockets—Sales

Now let’s say you land that press, but it’s not what you expected.

It’s not good press… it’s bad press.

Do you need to panic?

Or can you sit back and relax?

That’s where this part of the Social Triggers master class comes into play.

I invited Jonah Berger, a professor at the Wharton School of Business, to talk to us about the ins and outs of bad press.

This guy is the REAL deal. His research has been featured in almost every mainstream business publication you can think of.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

If you enjoyed this podcast, you can now subscribe to it on iTunes. Click here to subscribe + leave a review

During this audio, you’ll learn:

  • How a prostitute sold $1,000,000 of songs on iTunes.
  • Why Borat helped increase Kazahkstan’s tourism (according to Hotels.com data)
  • How “stinky socks” helped a wine company increase their sales.
  • And more…

Right click this link to save the audio as an mp3 to your computer.

If you prefer a transcript, right click to save this transcript.

Also, if you absolutely love the research Jonah Berger talks about, go here to visit him at his website. There’s loads of different academic papers that I know you’ll absolutely love.

What Should You Do Now?

Now that you know how to get press using my “drafting technique,” and what to do when bad press strikes, it’s time to go out there and score media mentions.

Step 1: Make a list of 5-15 competitors. You don’t have to compete directly, but instead, list 5-15 people who are in a similar world as you.

Step 2: Find where they have been mentioned in the media. If they haven’t been mentioned, find competitors or related companies who have.

Step 3: Figure out how to contact the journalists who featured these companies.

Step 4: Don’t just pitch yourself, and ask for links. Reach out the journalist with targeted pitches, as I described in the drafting technique.

Step 5: Congratulate yourself :-)

One more thing…

If you want to hear about the next master class, make sure you sign up for the newsletter list here.

Not only will you hear about the master class, you’ll also hear about new articles that can help you.

Now…

If you absolutely loved this free training, share it with three friends :-).

Also, thank Jonah Berger for joining us here!

If you enjoyed this post, get updates. It's FREE



{ 138 comments… read them below or add one }

Gogo

Just in time for a client who needs PR but couldn’t afford the “enchilada”. Thanks much.

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Derek Halpern

Awesome. Glad this helped. Make sure you listen to the audio too!

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Mike Smith

Hey Derek.

I’m stoked to be able to check this out. I know you mentioned on Twitter that you were having some technical difficulties and as someone who’s released products in the past, it happens at the WORST possible times :)

I know this is 100% awesome though so it was worth the wait.

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Derek Halpern

Yes!

When you listen to it, make sure you pop back in here and let me know what you think.

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Mike Smith

FYI, the video was great. Your enthusiasm makes it totally watchable (I usually play videos and listen-only while working). That video alone got my brain sparked and then the audio interview was instant-download.

I’ve listened to it twice already.

Definitely loving what you’re doing and can’t wait to see what’s next. Now excuse me while I go put these ideas into action!

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Brandon

yes! watching it now.

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Derek Halpern

Great!

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Atlas

I was about to test some methods to reach out to a new audience – this came just in time.

Your stuff is pretty shit hot….

….digging in now.

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Derek Halpern

Awesome — make sure you listen to the audio too.

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Nikhil Goyal

I really like you Derek. Your way of presenting is mesmerizing. (I skipped ahead to comment first)

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Derek Halpern

Glad you enjoyed it Nikhil!

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Kat Fulton

Thanks Derek! I’m going to use your tips to figure out how to leverage my recent wall street journal press to dig in and help journalists at other big media sources, too. Thanks!

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Derek Halpern

Awesome, and congrats on that big mention already.

Once you have one mention, its easy to get more.

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Matt

Great content. Simply reaching out to journalists is often more than most attempt to do. Cold emailing is most definitely worth a shot, especially when you have something of value to provide.

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Derek Halpern

Cold emailing is okay… but emailing them cold, with a real reason, is often better.

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Matt

Agreed… if there is no value or benefit received by the recipient as a result of being contacted by you, it’s probably safe to assume that you won’t be receiving any value from them ;)

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Mel @ Trailing After God

Thanks! I appreciate the new idea. Now to think about and figure out how to implement it.

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Derek Halpern

Find competitors who have press… and see if you can get similar press. :-)

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Laura Upcott

This is a great technique I’ve never considered before. Thanks for sharing it! Also love the way you handled that funny freeze frame.

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Derek Halpern

You’re welcome Laura

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Guillermo

I loved your video. I also remembered you mentioned this technique in some of the videos you participated last year.

I’d share it but I have a problem… Why should I feed my fellow bloggers in the niche with this?! I want to be ahead of them! ;)

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Derek Halpern

Heh…

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Jen Bajackson

@Guillermo, that is exactly what I was thinking. But here is how I finished the thought….if what I did three months ago put me ahead of some competitors, then what I do today only continues the lead. :-) Have a great day.

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Kellie Brooks

@Guillermo + @Jen,
Another way to think about sharing is that it’s the opposite of hoarding, and hoarding is an action of scarcity, not abundance. By opening up our goodie bags and sharing, we actually get more in return. Not that THAT’S a reason to do it, either…generosity is a virtue in and of itself. It just feels good. And there’s nothing more important than feeling good.

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Mr. G

I guess you are right guys… I suppose I have to apply the principle of synergy: if they grow as bloggers, they will contribute to my growth also.

Have a good weekend!

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Domingo Rogers

Listening now!

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Derek Halpern

Make sure you come here and let us know what you think.

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Yaaqub Mohamed (Yamo)

Loved the drafting technique. :) And thanks for putting this combo masterclass together, Derek. As always, you rock mate!

~ Yamo

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Derek Halpern

No problem.

Make sure you tell everyone about it ha ha.

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Buntu Redempter

Great Stuff!

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Randall Wilburn

Very good stuff Mr. Halpern. Nice to see you operating from the Zig Ziglar creed of helping enough people get what they want…you know the rest.

Can’t wait for the next post!

RW

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Derek Halpern

Yes… I’m not actually too familiar with much of Zig’s stuff, but I am familiar with that.

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KarenG

My 17-year-old son is starting his own business and I’m passing this along to him (as well as learning myself). I think he will learn far more from you than from me and the books I’ve encouraged him to read. We’re still old-school (but moving toward change!), but you’re on the pulse of new marketing. Thanks for keeping this free; you’re greatly appreciated.

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Derek Halpern

You’re welcome Karen.

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Allison

Hey Derek,

Thank you for always providing such actionable and interesting tools! And thanks Jonah for sharing!

My question is for someone who is new to this whole media thing (but think I have something very beneficial for press – who isn’t interested in sex, right!?) what have you found to be the most effective and fastest way to get these journalists or contacts actual contact information ie. email??

Another way of asking this would be – so once we know who we need to contact, what is our next step for actually getting a hold of them?

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Derek Halpern

Find people who are your competitors… and see if they got press. Then contact those same journalists.

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Allison

Thanks Derek, I understand finding WHO I need to contact, what I am wondering is HOW you get their contact information – for example is it normal to call that newspaper/show or whatever media and ask for that persons email? What is the standard accepted practice for contacting these people? Is that more clear?

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Derek Halpern

Many newspapers nowadays have twitter accounts for the journalists. They also often publish their email addresses.

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Brian Kwong

Its awesome the way you communicated the drafting technique. Listening to how bad press can help or hurt business now =)

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Derek Halpern

Glad you enjoyed it.

Let me know what you think of the mp3.

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Gogo

Derek,

You should have called this “PR For Upstarts: The Positive Power Of Negative Publicity”. That was an amazingly insightful interview.

What I really liked:
You could almost envision a matrix of use in applying the lessons here.
1. Unknown, have nothing to sell/gain? Avoid all negative publicity
2. Unknown, have something to sell/gain? Consider creatively negative publicy.

For known brands:
1. Known brand, can piggyback without major/long-term negative effects? Leverage bad publicity (thoughtfully)
2. Known brand, piggybacking with potential for major/long-term negative effects? Avoid bad publicity.

This is just a rough draft, but it reminded me of an erstwhile re-branding effort by my home country Nigeria, which doesn’t have a very good brand internationally, and I began to wonder where some creative “bad publicity” might yield positive benefits (foreign direct investments? business? – I’m still thinking about that one).

Well done.

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Jared

Very good audio interview with Jonah Berger. Thanks.

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Derek Halpern

Glad you liked it Jared.

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Suzanne Tilton

Thanks Derek, for this first class. I especially like the idea of the “Drafting Technique.” I have actually found that TV advertising from a company that sells similar product, help increase my sales because it increased the public’s awareness of that type of product. People would say, “Oh yeah, I’ve see that on TV.” Then I point out how much less expensive my product is to that what was advertised on television.

Thanks!

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Derek Halpern

Awesome Suzanne.

Glad you enjoyed it.

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Nikki Groom

Great video, Derek!

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Derek Halpern

Thanks Nikki.

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Chris Johnson

Connections are a myth. I have emailed pretty famous people (they spill the beans on Twitter.) I’ve gotten fantastic responses and done deals all without being “vetted.”

Just bring value and know a little bit about what you’re talking about.

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Derek Halpern

What’s up Chris — its true. Connections are a myth. You can make them whenever you need ‘em.

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Gogo Erekosima

Chris,

I’ve found the same thing. Typically, if you have a clear proposition and they a clear reason why something is a good idea for someone, you’ll often get surprisingly promising responses – even from busy, wealthy, or famous people.

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Share Ross

Hey Derek,

Met you briefly at RHHLive last year. Love your new insider series. Really enjoyed the video and perfect information for a client I am working with!

I am listening to the audio now and just wanted to suggest that I would prefer it without the background music. I might be alone in that opinion but I simply want to hear you and the guests talking! That can stand alone!!!!

Rock on with your awesome content and I’m sure your 2012 will be amazing.

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Derek Halpern

What background music?

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Brian Harnish

This is great, Derek and Jonah! You guys should host your own radio show (jokingly/serious). The topic and dialog is outstanding. I’m building my own business and this has generated some great ideas. Thank you!

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Derek Halpern

Wait til you see some of the audios I have lined up.

But yes, Jonah Berger is THE MAN.

He’s really a great academic, researcher, and I’ve never seen him teach, but I’m sure he’s a great professor too.

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Share Ross

OMG! LMAO right now! I had this ridiculous app for some new tv show (spyschool?) open in another window and it kept playing this groovy music and I thought it came from your site! Hilarious. Okay. Whew.

Please accept my apologies for the confusion!!!!

See? You do rock 100%. Sorry I was misguided. Your site is superb and I really enjoyed your presentation at RHHLive and keep learning from you.

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Derek Halpern

Haha

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Mandy

The drafting technique – thinking outside the box again!

You always make me think of things in a different way.

Being a photographer I have to deal with criticism but it doesn’t mean I don’t still struggle with it. And normally I’d worry about bad publicity – but now I think a little differently

Thanks

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Derek Halpern

That’s why you read Social Triggers after all, right? ;-)

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Sanjiv

Thanks for sharing Derek … This is GREAT!

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Derek Halpern

You’re welcome.

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Jay @ Authority Hybrid

Hey Derek,

Great stuff! I thought the audio was fantastic, Jonah Berger was awesome……ok, you did your bit – I guess I had better send a few emails :D

Thanks – Jay

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Derek Halpern

Heck yea :-).

Glad you enjoyed it Jay.

Really want this to spread as far and wide as possible.

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Leona

Thanks for sharing the knowledge Derek.
Loving the ‘press peek’ strategy… great for forward motion!

Happy New Year!

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Derek Halpern

Happy new year, and glad you’re here Leona.

Hope you enjoyed it.

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Javi

Hey D, thanks for the insight, I intend on using you technique asap! I’m glad I signed up for your emails!

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Derek Halpern

You’re welcome Javi.

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Chad

Hey Derek,

This line of Master Classes is a great addition to your website, and I’m looking forward to seeing all the great information that you release. I’ve made a habit recently of contacting other bloggers and journalists about my articles, but your suggestion will definitely help me out.

I run an entertainment website as well, and getting non-evergreen content to go viral/get more media attention can be pretty damn tough.

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Derek Halpern

It’s tough to get attention for non-evergreen content… unless you break the news anyway.

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Wilson

That was really insightful! Great stuff.

And the professor’s site is a goldmine of insights.

Can’t wait for the next master class

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Derek Halpern

You should check out his email list too.

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wilson

I will

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Steven Davis

Elegant Drafting Strategy.

The best kind of idea, a Kleenex idea.

One that is retroactively obvious.

Thank you…. now off to the audio portion.

Steve

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Derek Halpern

Awesome. Glad you enjoyed it Steven. What did you think of the audio?

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Ryan

Great stuff — You have the knack for explaining things in ways people can undertand.

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Derek Halpern

Thank you Ryan. Glad you liked it.

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Adam Wallace

Great insights Derek. I like the analogy of your “Drafting Technique”. Looking forward to the rest of the series!

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Derek Halpern

Hey what’s up Adam.

You still over at the roger smith?

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Adam Wallace

I moved on from RSH last spring. Doing independent consulting in online marketing for travel now. Some fun projects in the Caribbean that I’ve been on.

Looks like you are kicking ass. Liking this series already and looking forward to the rest of it! I’ve been sending it around.

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Sandra

Derek, you crack me up! You used that freeze frame on purpose, didn’t you!?!

I really like your perspective on this, by the way! Good stuff as always, thank you!

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Sean Davis

Very nice.

Just finished the entire audio. That was definitely interesting.

I like the example of the prostitute benefiting from negative publicity. It seems like how negative publicity can help or hurt depending on where you currently stand.

In addition to that, whether the negative publicity is direct or indirect plays a role too.

The Michael Jackson example made a lot of sense. The news about him was always negative… be he stayed fresh in everyone’s mind who enjoyed his music.

Can’t wait for the next one.

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Jennifer Vazquez

The video and audio were very helpful! I can’t wait for more! I’m going to impliment some of this in my store, and I’m going to pass your link along to my fellow ecrater store owners so they can benifit from it also. Thank you so much!

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Josh Sarz

Are all your clothes slim-fit, Derek? Heh

I’m loving the Social Triggers Insider. Can’t wait for the next one.

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Saku

Hi Derek,
My Mac/ Firefox don’t seem to recognize your video plugin -> what do I need?
Thanks,
Saku

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Blog Tyrant

Hey Saku.

It looks like just a regular embed code from Youtube to me. You might want to check your permissions/settings for videos?

Hope that helps.

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Angel

Derek, now I understand why you would have turned down book deals people were offering you. This is, definitely, really cool. When I write client emails or copy, I shoot on over to your site to see if there’s anything I could do to be more persuasive. You’ve delivered every time. Best of luck to you, and may you make 2012 you’re own personal (insert what Jules suggested Brett implied about the appearance of Marsellus Wallace).

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Blog Tyrant

I seem to remember the Kazak Government saying that Borat had cost the country hundreds of millions of dollars. I’ll be very interested to listen to this one.

Thanks Derek.

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Joi

Derek you are my new favorite person, your content is amazing. The masters class is great and you can’t beat the price.

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Meagan

Loved this! Especially the drafting technique & how you related it to racing. The visual was super helpful. I’ve heard of this before, but not in the way you presented it. It’s great advice & something I think everyone can take advantage of.

I wanted to share one way to keep track of competitors & where they’re being mentioned on the web… so that you can get in on the goods too. If you use Google Alerts, you can enter their name or their website & have it email you once a day when they’re mentioned somewhere online. That’s a quick & easy way to keep up with them without having to track them down online.

Hope that helps readers & thanks again for making this free. Day 1 has already been so helpful!

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Chris C. Ducker

Hi Derek

Congrats on what is the first of no doubt a hugely popular series, jammed-packed full of awesome, actionable information.

Want a testimonial..? I’ll give you one hands-down.

Keep rockin’.

C

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Gary Anderson II

Thanks Derek!
Just now downloaded the mp3… I intend to go to sleep tonight pumping the audio from my iPhone to my brain all night long. Then I’ll wake up a brand new Jeenyus! YAY! (that “is” how it works… doesn’t it Derek?) LOL! :P

Thanks Dude!!

Gary Anderson II
aka- @GanderCo

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Tram Tran

Wow, you got me hooked. And you are giving all this out for FREE. oh boy, good KARMA is rushing through your door for sure. Thank you, just RT THIS and liked ur fb page too. You ROCK!

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LaVonne Ellis

Derek, as a former ABC radio news anchor, I can testify that the drafting strategy would totally work, and I’m a little annoyed for not thinking of it myself. :)

Great stuff, as always.

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Jason

I specifically remember the instance you referenced in the audio with Godaddy CEO and the elephant hunting circumstance.. Very relevant to your interview because it stirred up quite the conversation and publicity.

Animal rights activists were up in arms and outraged by the killing. PETA labeled him as “Scummiest CEO of the Year,” and launched a massive boycott and backlash that spawned major media coverage.

Gun and hunting activists saw it as a good thing (for the indigenous people) because the elephants were eating/destroying crops and they used the meat from the hunt to feed the hunger-struck villagers for a long time.

Regardless of which side the public was on, this topic triggered interested and emotional inquires and drove people to get involved, research, and explore further. Very interesting.

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Kasey

Awesome crash course on PR Derek!

As a former local news producer, I’d add that in addition to keeping an eye on competitors in the news, stay on top of the news in general – especially current events related to your industry.

Journalists are always looking for a good source/contact. They will love getting soundbites and quotes from someone outside of the typical press release that EVERYONE else has.

They even appreciate hearing pitches for different angles on big stories. Just be careful not to make it seem like you’re only trying to get exposure for your business. Reporters know that’s what you want – but making it obvious leaves a bad taste in their mouths – so to speak.

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Dustin

Great article. Thanks!

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Matthew

I appreciate your insights here, Derek. As a writer seeking to build a following more than competing outright with an identifiable opponent, how would you see these principles applying?

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Katherine Purvis

The audio is great!! Keep em’ coming and I’ll keep sharing- and Thank YOu

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AC

Good stuff. I enjoyed the interview with Berger although it was pretty funny how you kept steering it back to the positive aspects of bad press as he kept repeating his disclaimer to not actively seek it out.

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marc manieri

Derek,

love this. my wife is a freelance writer and I shared this with her and she said absolutely it’s an awesome idea…she would love it if someone approached her with a great story idea that added value. she would feel obligated to slant the story their way. great stuff.

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Jason Gracia

Excellent work, Derek. I loved the drafting technique as well as the interview. The best take away for me was the idea that you shouldn’t hold back on a promotion or piece because it might alienate some of your audience. You have to stay true to your own voice, writing for the true fans and enjoying any publicity you get from the others.

Thank you for investing your time and effort into this project. It is sincerely appreciated.

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Angela Shelton

I absolutely love your info, your energy and the way in which you share great info. I’m sharing you!

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Karin Joan

First time I see you on vid, like you’re style! (love the charming freeze frame) Really enthousiastic about this tutorial, thnx big time!!
grtz
KJ

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Karin Joan

Oh! and shared you ofcourse!

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S Ware

To be honest if I had known the audio would be 35 minutes I would probably have passed … but I happened to have some quiet free time and was able to really take it all in. FASCINATING! I need to sleep on it to absorb it all but yes, when explained by Mr Berger et al, it has a kind of twisted logic! For some reason it is making me smile.

Got to go … got a few minor celebs to dangle over the balcony!

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Craig

Informative Jonah was interesting, I be listening again.
Thanks Guys

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The Nerdy Nurse

So if you’re a nobody, bad press can make you a somebody and if you’re a somebody it can make you a nobody?

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Peter Downs

Thanks Derek and Jonah

A thing about journalists – with due respect to my journo friends – work wise they have pretty small attention spans and they speak a different language to us non-journos. So, it’s best to know when to contact, exactly what you are going to say in as few syllables as possible and in a language they understand.

It works

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Kemila

Awesome Derek,
I waited till Sunday to get into this course, as I wanted to really sit down and learn. You made it fun and easy… not a lot of step 1, 2, 3… stuff but just DO IT. Yes, what have I got to lose really?
Let’s go drafting.

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Pinoy Leonardo

This is awesome and witty! And since I love adventure, i will do this ;)

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Adam

Nice work, Derek, looking forward to more material from you.

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Kat M Bee

Now to figure out how to apply this to my business(es).

Any suggestions? :)

Thanks for the audio download!
Kat

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Izzy Palmerin

Derek, great interview. Jonah’s insight and research is pure gold. Thanks again for posting such valuable info. By the way Derek, totally dig your course on Mixergy.

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Chris Williams

Derek,

I like when he talked about attention and what makes someone share something. People share the unexpected, both positive and negative. People NEVER share something that has no emotional reaction to them. Thus, the key is to draw a line in the sand. Make sure you either make people really happy or really angry/sad/etc.

Great stuff. What I remembered is to get an emotional reactive from your customers.

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Ben Prater

Derek,
Be sure to let your readers know about “Google Alerts” this is a great tool to do the Drafting Technique. I’ve been using Google Alerts to track the media hits of competing groups for a month or so now and it has been really informative.

One thing this technique allows me to do is see what kind of news stories are trending in the press and customize our strategy to getting noticed.

This is BO much better than just blasting an email press release out to everybody and, it actually builds relationships, a key when you want your news out fast.

Thanks,
Ben

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Ben Prater

“SO” not “BO”

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Ralph

Good Stuff! Contacting journalist is something that I am currently working on. Thanks for the content!

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Chirag

Nice one :)
Set the competitor as a benchmark which serves the purpose!

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Dave Hodge

Great stuff Derek, and thank you.

Ran into you from APPSUMO pages and very happy.

As I listen I realize I’ve been doing something similar to this to push public awareness for events I coordinated or produced.

I’m hoping it will work for my business too!

v/r, dave sends…

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Eddie Gear

Good one Derek, I never new that this technique could be applied to the online world. Thanks.

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Ryan Martin

Am I the only one who noticed Derek is wearing Dexter’s “murder shirt”… two words: Bad Ass.

Great video!

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Aan A.

Great technique. Simple but WOW!!
Thanks Derek.. I really love your master class.

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Karen May Dy

Hey Derek! I’m new to your site, and you give so much value. Awesome tip on cold emailing journalists and giving another angle to a story they have covered about your competitor.

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Derek

Derek,

Good stuff! After mentioning the Go Daddy incident, and then following up later by asking if there was a good way to capitalize on bad press from your competitors, it made me remember what Go Daddy’s competitors did. Other hosting companies (without badmouthing Go Daddy) started offering promotions for switching by donating cash to PETA and pro-elephant organizations. Check out this article: http://money.cnn.com/2011/04/14/smallbusiness/godaddy_parsons_elephant/index.htm

Great job on the podcasts so far, and I’m looking forward to what is in store!

Derek

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kittitian

Interesting stuff Derek! It’s given me a whole new perspective. Thank you for the audio with Jonah!

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Melissa

Hi Derek, I love the concept of drafting. Although, having trouble figuring out how I can use the concept. I’m in a bit of a niche market and I don’t really have any local competition…which is good and bad. I’m an occupational therapist and I offer handwriting tutoring to kids. How could I cold email journalists/press if there isn’t any previous media coverage?

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Kenneth

Damn, it’s unbelievable how the principles in sports can be put into blogging. I was really in-sighted by your video. Awesome and amazing!

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Bollykings

Hey Derek!

Thanks a lot for sharing this awesome post. How do you come up with these insightful tricks? What do you read that inspires you to come up with such noteworthy content?
Please share some of your tricks with us mate ;)
Keep up the good work!

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Valorie

Second time I’ve listened to this all the way through and I’m glad I keep coming back – I always find something new to think about. Thanks, Derek!

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Maria Bailey

I have been on your site all afternoon. Wow, I have learned so much. Thank you for the excellent information and I hope we are able to help our bloggers like you do. I am sending them all to this link to get up to speed. I am so grateful and say thanks to people like you who share so openly.
Maria

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Avi

Good stuff, I greatly appreciate you sharing it! I was wondering why celebrities don’t lobby to make tabloids illegal – they have a ton of cash and control over politicians, why not work to get their private life actually made private? Based on this post, it seems like those tabloids are actually beneficial to their careers. It’s a strange world we live in.

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drt

Hi Derek,

Great content! Just want to let you know that the link to Jonah’s page is broken.

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PR Monster

Public Relations advice that doesn’t suck for once !

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Tony

What a fabulous idea Derek, many thanks for sharing this.

By the way, I love your ‘slip-stream’ analogy too; it’s a great way of getting your idea across.

Thanks again!

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Dough

you are a genious!

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Frank

Hey Derek,

This is the first time I heard about this kind of technique but more or less it is very helpful to me. One must really have the idea of what to do on every problem they encounter within trying to work on publicity. Some negative publicity might help really but it might also a worse nightmare. Thanks to this interview.

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Sasha

Wow, is all I can say! I’m new to this concept of how to use negative publicity in such a positive way, but in the industry where I work there’s always something negative going on! In the world of fashion, scandal is the middle name so taking events and topics and blogging about them from a different perspective, (or contacting journalists) will be helpful in really perpetuating my brand!

I’m excited to be in this course and look forward to learning so much more.

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David Gitonga

Thanks Derek! I picked up quite a few ideas I could use for my website and blog posts. I liked the idea of piggybacking on existing conversations which gets you better traction than having to build the conversation up from scratch.

I intend to use this tactic in future.

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SEMDoers

Hey Social Trigger,

I have got to change read similar post on other blog the name for technique was different. For this particular I have to say it’s a good technique but when it comes to actually work on the techniques. Lets say if we approach to the news publisher what if they ask to get paid posting? I know many will ask for this.

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