Comments on: Why Testimonials Improve – Or Destroy – Sales

By: sarfraz khan

sarfraz khan — Fri, 19 Aug 2016 14:26:08 +0000

I am trying to do it as well. If I can make a good sales page.

By: sarfraz khan

sarfraz khan — Fri, 19 Aug 2016 14:25:34 +0000

A good example.

By: Daniel

Daniel — Fri, 19 Aug 2016 13:42:31 +0000

Great job Derek! Thank you for the tips!
See you

By: Wyatt

Wyatt — Fri, 29 Jul 2016 15:20:51 +0000

Great post! I’ve always felt that way with testimonials that are clearly from “friends” or even other influencers rather than specific customer stories.

By: Manisha

Manisha — Tue, 26 Jul 2016 20:38:19 +0000

Love the emphasis on making the connection with a testimonial and letting it be of true service to the reader who might be on the lookout for something new or some relief. I really appreciated the example you provided and how the person considering a purchase of what you are offering wants to be understood and feel that they, too, could have the sort of positive and/or transformative experience outlined in a testimonial. Great tip about focusing on obtaining one solid testimonial per type of customer (or reason for interest) and not just gathering ‘tons of testimonials’. Thank you!

By: Billy Inelus

Billy Inelus — Mon, 27 Jun 2016 02:10:21 +0000

Right on Derek. Solutions to people’s problems are your business’s products! And if your customers solved their problems with your products, you’ve certainly made your homework right there, especially if they can relate in a testimonial!

We follow what others do and testimonials are social proofs for anything (as I red in the Influence book by R. Caldini)! So it’s a must for you business, if done the right way.

By: Pam

Pam — Mon, 23 May 2016 01:49:58 +0000

The difference between compliments and results was key for me in your video. I’ve been asking people to leave comments on my book page but the “results” may be more internal rather than external based on the content. I’ll see how I can fit this idea to this particular product.

By: Anna

Anna — Sat, 21 May 2016 14:04:15 +0000

As long as you don’t alter the content in a substantial way (in this case, it includes exaggeration–e.g., changing “it’s really good food” to say “I will never eat anywhere but this place as long as I live”) I assume you’re OK. Of course, I always put this in writing. I had an advice column briefly and just a short blurb saying “your emails may be edited” was enough to satisfy legal.

By: Antoniya KZ

Antoniya KZ — Fri, 20 May 2016 06:37:49 +0000

This video was so refreshing, Derek, I really appreciate your take on testimonials. I do agree that testimonials are undervalued in terms of their power in the sales process.

I love the idea of interviewing customers rather than just asking for and publishing random testimonials. I think even an email with a few questions would work as a start, don’t you think….?

By: Cathy

Cathy — Fri, 20 May 2016 06:34:03 +0000

As always, great info! I’ve always had issues with testimonials because I didn’t believe them. Especially if they are signed by “Sue G.” or “John S.” Geez I can just make that stuff up! But with your outline, the testimonials will obviously be from someone who has actually experienced the product or service. This is going to help me (cuz I don’t have any testimonials on my website) and my clients as I share Derek’s amazing tips!