Comments on: “Why are sales pages so long? Do people even read it?”

By: Samuel Phillips

Samuel Phillips — Wed, 07 Dec 2016 18:31:15 +0000

In terms of a car dealership, I would think the page would be geared towards selling the dealership whether than selling the car. I would point out how we take care of the customer before, during, and after the sales. Point out benefits that our car dealership provides that others may not. Or even if others do provide it no one may know about it.

In other words focus on selling the relationship whether than the product. Because like Jonathan said people sales themselves on the product already. So the question becomes why should I get it from you.

By: Jonathan

Jonathan — Sun, 04 Dec 2016 01:00:06 +0000

The difference with a car dealer example that Roger Smith referenced doesn’t apply as much in a sales page example, so you have to first know your audience. Most people will have researched the car they want, etc. a lot before walking on a lot and they’re going in trying to get the best possible deal. The dealer still needs to provide value, but the opportunity for “you need this” is less applicable.

What Derek is reference though is that most products can leverage the “I’ve got what you want” and then showing proof how it will help them, skepticism, more proof and eventually the person has to believe it will truly help them and buy.

I’ve very interested in learning how to leverage this knowledge to help me, help people!

By: Roger Smith

Roger Smith — Sat, 03 Dec 2016 07:14:04 +0000

Try vetting this as Joe or Jane consumer walking into a car dealer. Their patience with this approach gets shot pretty fast. Your premise is that this a good way for someone to be lead to purchase your item. The question to ask though, what is the prospect’s buying process? The two things are not necessarily the same.

By: Krishna

Krishna — Fri, 02 Dec 2016 12:04:17 +0000

Can you share some tips through which these sales pages avail a lot of traffic?
I would be greatly thankul to you for this thing…