Comments on: What converts better: $100, $99, or $97?

By: Amanda Piasta

Amanda Piasta — Sat, 08 Dec 2018 06:33:23 +0000

Haha amazing! The lead up to your point was perfect. You’re right, in the online world I guess it doesn’t really matter. I’ve bought something for $100 and something for $97 and the $100 thing was waaaaaaaaaay more valuable than the $3 difference.

In reality, it’s all about the “precieved” value of what you’re offering.

By: Charlie

Charlie — Fri, 08 Dec 2017 06:56:42 +0000

I’ve tested at $97 and $99, and from my experience, $99 converts better. There are many products selling for $97. According to an article I read about a year ago, and I don’t remember where, the price of $97 is the most common price that is used by scammers. I don’t know if this is true of not. It’s just what I read.

By: Chris

Chris — Tue, 28 Mar 2017 04:03:28 +0000

I agree that it’s potentially expensive and difficult to test for, and that you should worry about price elasticity. But that does not mean that the 9 doesn’t matter.

If results from studies done in retail are valid in online sales (and I don’t see why those psychological mechanisms should stop working online), you’re not “testing for a dollar”, but potentially for an extra quarter for every dollar earned. (In his book Priceless, William Poundstone suggests an average 24% increase in sales with charm pricing.) Smart money often outperforms averages, but even if we’re only talking about a 10% difference, and you reinvest that additional revenue in traffic, the effect is quickly compounded. An extra 10% week-over-week would quickly put us into make-it-or-break-it territory.

I buy the argument that it won’t work for all products and all services all of the time, but I wouldn’t toss out old best practices without a good reason.

By: Michele

Michele — Sat, 25 Mar 2017 01:50:19 +0000

MIC DROP

By: Derek Murphy (@Creativindie)

Derek Murphy (@Creativindie) — Thu, 01 Dec 2016 21:56:03 +0000

I love this, Randi: “anything ending in a “7” is a product and “0” is a service.” I think that’s really going to work for me, as I redo my offerings.

By: Amira

Amira — Tue, 22 Nov 2016 16:03:44 +0000

Hi, Im a business owner and I round it, example, if my sale is around 197, I sell it 200. When I go to a store I will buy a 200 dollar not 197 because I Round it myself. I still fine 197 as a 200, I feel like Im not saving. If I compare prices, like 250 with more specs, vs, 197. I tell say ok I go for 250, because I have more of the product for just 53 more dollars…not sure if Im making sense to you.
Anyway this is my way of thinking as client and a small business owner. My logic might not even work…… thank you with video, got me thinking there to look through my prices again.

By: Kam

Kam — Sun, 22 Nov 2015 18:16:39 +0000

This is an awesome video and article man. Very helpful. Price elasticity is the key. thanks for the great insight man.

Kam

By: Rachel

Rachel — Wed, 28 Oct 2015 09:11:44 +0000

Derek, I just wanted to share with you that, because of a disability I have, I often cannot read texts on an image, make a video play or access some courses that are in other platforms that are not accessible to my assistive technology. This is why I bought Zippy courses, because I want my courses to be good like yours. I don’t care if you videos have pop up, I am just glad that I can play them. I’ll keep on buying from you any day. You and your team really walk the talk and I never had to ask for a refund because I could not read and learn from your course. You are the first course online I could use with little difficulties and you are always improving your courses and your blog. You are the last person anyone should be mad online. Thanks for caring and giving me a place where I am not treated like a second class citizen that have no right to learn, or be denied my refund when a seller course, does is not accessible to me. I never comment, but I just had to say that, because you are the only course I never had to go more out of the usual way to learn. I hope to be a successful model for Social Triggers someday.

By: Bronwyn

Bronwyn — Tue, 29 Sep 2015 22:27:52 +0000

Thanks for the honesty and clarity Derek. Good to know there’s no solid evidence of what really matters re $97, $99 or $100. Like a few others here, I feel cheesy with the $97 thingy – it really doesn’t match my professional service. All of my coaching and consulting fees have been rounded off for 6 years and I’m sticking with that formula for my online programs now. Having said that, I get why some choose to use it.

By: Diego

Diego — Mon, 28 Sep 2015 01:57:18 +0000

That’s really interesting info. But still, can it really make an impact to use a “0” ? Well, maybe it just sounds more straighforward to say 5.000 than 4.997. Thanks Randi.