Comments on: Tired of your customers “shopping around?” Do this to get your customers to buy now

By: Michael

Michael — Sun, 15 Jun 2014 21:28:38 +0000

Spot on Monty

By: Pavel Sviridov

Pavel Sviridov — Sun, 04 May 2014 04:00:55 +0000

Giving a person an option of two to three price options and sometimes offering an instant discount with all of the if the product is purchased within limited period of time can speed up their buying decision.

By: Tracy

Tracy — Fri, 18 Apr 2014 00:01:38 +0000

I’m curious if offering an instalment payment plan for an info product would work as a “second choice”, or if that doesn’t really count?

By: Roz Fruchtman

Roz Fruchtman — Wed, 19 Mar 2014 06:23:36 +0000

I absolutely agree.

I was looking for a CD/DVD Recorder for my TV. I went to PC Richards and all they had was ONE choice. I left without anything.

Had they had a second one for me to choose from I might have bought it on the spot as I really wanted it and was ready to buy.

By: Colette Nichol

Colette Nichol — Tue, 18 Mar 2014 18:38:56 +0000

I’m thinking that in the mug scenario, the best bet would be to do as apple does. Have two or three colors at one price and quality level and then the same two or three colors at a higher price and quality level. And do this for every single product you offer.

P.S. I want the self-cleaning steel coffee mug!

By: Brian

Brian — Tue, 18 Mar 2014 17:08:14 +0000

Thanks Derek … this may work … or it may not.

One experimental outcome doesn’t mean a tactic will always work. “Best practices” don’t always produce best outcomes.
What worked for you may or may not work for me.
Is this one research study suggestive? Yes.
I prefer real live commerce split-tests to hypothetical shoppers. Real money, real results.
We have seen one choice landing pages outperform two-choice pages. And the reverse.
Great stuff, thanks Derek.

By: Alex Lobosky

Alex Lobosky — Thu, 13 Mar 2014 06:57:53 +0000

I have not done any studies but based on my personal experience noticed that offering 3 options, good, better, the best, when each have only small increase in price, helps in closing the sale the best.

By: Frederick

Frederick — Sun, 09 Mar 2014 07:31:58 +0000

Great information and presentation. I like your style and sense of humor, the end of your video was a hoot.

I implemented two options on my site … An “affordable” service and an “advanced” higher price package. I do about 50/50 between the two.

By: Russ Law

Russ Law — Fri, 07 Mar 2014 13:16:11 +0000

Hi Derek,
I just found your videos and am finding them SO useful.
I make animated white board style videos using digital methods only, and there is quite a bit of competition.
I just emailed a client and explained that I really throw myself into each project and can only take on a maximum of 6 each month. With a couple more lines I explained why I cannot lower my prices.
Russ Law
I then noticed your email about price packages. I did experiment with this idea a few months back and I know it makes sense (based upon research)
The thing is as I really do like to put my all into every project I don’t want to lower my prices for some kind of basic package. I dont want to do that type of work.

I guess this leaves me only one option?.. to have a Higher priced services that really gives them the absolute VIP treatment..
I do like to go the extra mile in my work. If it needs something then I just want to do it without worrying about cost. So it seems I can only provide One service, which IS V.I.P.
would it still be productive to create more than one package to offer my clients?

thanks for the great videos

By: AJ

AJ — Wed, 26 Feb 2014 04:35:54 +0000

My partner and I run an online business involved in professional logo design, website creation, and SEO help. We currently leverage this multi choice concept when offering package deals.

When someone who is looking to invest in their own website visits our package deals page, they see 3 different tiers. We offer a bronze level (bare minimum amount of work), silver level (website plus “done for you” online promotion), and gold level (for those that want the “red carpet” treatment).

On our other pages, we list our services and prices and then near the bottom of the page we show competitor prices. I think we’ll show competitor prices 1st and then our lower prices following. From reading other resources, I’ve learned it’s best to show the higher price option 1st so that the lower price option is perceived as a good deal.