Comments on: How People Make Decisions (and How it Helps You Grow Your Business)

By: Fin

Fin — Sun, 18 Mar 2012 04:21:06 +0000

Derek,

Great info, as always. I’ve picked up a few gems I want to try out.

Just a quick tip: I’d try and use some geo-tracking for your Amazon links. I went to buy the recommended books but I’m from the UK, and it took me to the US site.

Cheers

By: carol m

carol m — Wed, 14 Mar 2012 12:22:53 +0000

I have a blog about Addiction and making decisions is an important topic I discuss. No one ever makes us make decisions, we decide according to how our personal cost/benefit balance sheet adds up at any one time. Our cost/benefit balance sheet is largely affected by how we think and feel – our emotions.
This applies to all decisions we make, including how we run our businesses. Analyzing and prioritising our goals helps us to plan and work effectively for better outcomes.

By: The 5 Truth Bombs That Are Silently Destroying Your Business – Twiggal

The 5 Truth Bombs That Are Silently Destroying Your Business – Twiggal — Tue, 06 Mar 2012 10:49:54 +0000

[…] Derek Halpern’s recent interview with Jonah Lehrer, author of ‘How We Decide’ talks about this in detail. They talk about the case of a man who was brain damaged and incapable of experiencing emotion. He was totally rational and the result was that he was pathologically indecisive, virtually incapable of making a decision. […]

By: Curtis

Curtis — Tue, 07 Feb 2012 22:42:35 +0000

The value of subscribing. I checked back earlier for the transcript. It wasn’t ready. By way of subscribing I caught Liat’s comment. Bingo.

Thank you not only for making the transcript available. But, also for being a person of your word. The more of life that uses the internet for communication / sales / moving money the more important integrity becomes. We who depend on this medium for our livelihood are only a click away from loosing our last customer.

A resturant owner told me during a customer service conversation last night. ” It doesn’t make any difference how good your food is. If you give bad service they won’t forgive you. They won’t come back.”

One click.

By: Liat

Liat — Tue, 07 Feb 2012 22:17:16 +0000

Thank you so much for including the transcript! It is a much easier way for me to learn – it has made this series much more valuable to me.

I really appreciate it!

By: Anshul

Anshul — Wed, 01 Feb 2012 11:29:15 +0000

Love this stuff Derek. I would even apply the 80/20 principle to any sales decision. 80% emotion and 20% logic/pricing. Master people’s emotions and you can sell them virtually anything.

By: Chris Webb

Chris Webb — Tue, 31 Jan 2012 05:32:02 +0000

Great stuff. I was almost about to launch a product with discount tiers .. time for a rethink.

Were you channelling the EpicMealTime guy at the end of that audio? 😉

Thanks Derek

Chris Webb
compelling.tv

By: Chris

Chris — Fri, 27 Jan 2012 10:45:35 +0000

Hi,

Wow, this is probably the best podcast yet. Thank you not only for the insights but more for introducing me to Jonah. One thing bothers me though about this. I have been absolutely sold on Jonah’s authority as a unique content provider and thought leader in this area.

This is clearly good for Jonah, because I will be very open to buying his book, (especially if I put it on a credit card;)). Now on my way to Jonah’s blog and I’m specifically looking for an opt in, so I can give my email address and keep up with Jonah, but I can’t. There’s no opt ins anywhere. I’m not ready to buy the book just yet, though if prompted I probably would, but now I’m interested in being courted a bit more and receiving more posts however the option isn’t there.

So, as brilliant as Jonah is, he’s not made it easy for me to become a loyal subscriber.

Looking forward to more Derek.

By: Raj

Raj — Fri, 27 Jan 2012 09:06:48 +0000

Great podcast! Why people do things is always amazing to me. I bought the book to read more about it.

By: Chris

Chris — Fri, 27 Jan 2012 04:56:40 +0000

BOOK!!! haha…watching UFC while typing…