Comments on: The Psychology of Your Customers

By: Elwood

Elwood — Fri, 10 Apr 2015 05:27:35 +0000

I didn’t know what sideliners are before! For start up internet marketers this is a definite read as you would have an idea on what type of visitors you have on your website and how you can be able to effectively reach out to them. Another good thing to do is install heat map tracking to know where they are clicking in and what interests them the most. Great job!

By: Brian Finley

Brian Finley — Tue, 31 Mar 2015 17:26:58 +0000

Another fun and informative article, Derek! I don’t sell stuff online but as a salesperson, I do encounter these different types of sideliners as well. The thing is buyers now know the market for the product like sales professionals know their personal market, but they have ideas in mind. It is our job as salespeople to know these ideas and give them solutions that matter to them. You have great suggestions on how to do that and manage these different types of buyers. Just want to share something beneficial to salespeople in managing their career. They can check out Invisume. It is designed for job watchers to connect with best companies while keeping all data 100 percent private.

By: Marius Fermi

Marius Fermi — Mon, 02 Mar 2015 20:32:08 +0000

Incredible post! I’ve got some new found ideas and ‘tactics’ to test out and see what benefit it can provide me with. I’m currently working in an industry that has a lot of sideliners and it’s been tainted by a lot of cowboys out there so even more trust is needed these days.

By: Sandy Armstrong

Sandy Armstrong — Wed, 18 Feb 2015 00:16:07 +0000

Thanks for the great post.
I find I get mostly skeptic’s responding to me. I can relate to them, but apparently that connection isn’t clear in my writing.
I pride myself on being an honest trustworthy person. So, I guess, I better get to work!

By: Stephanie

Stephanie — Fri, 13 Feb 2015 21:55:04 +0000

Very useful, great point – thank you!

By: Matthew

Matthew — Fri, 13 Feb 2015 10:24:44 +0000

My two cents: People generally only care about what they want, not necessarily what you want. You want to sell candles, and for people who collect/live/breathe/eat candles this ad might be effective. But to the common person who is not a candle aficionado the answer to that first line is an immediate “Nope!”

The value to the average consumer is not necessarily the product or the service that you offer, but rather the problem that it solves, in your case maybe helping to relax or smelly rooms. If you can tell me how you can make my life better/easier I’ll be interested in making a purchase from you before I know what it is that you offer, so always paint value!

Hope this helps =]

By: Weng Jauod

Weng Jauod — Wed, 11 Feb 2015 08:47:20 +0000

Very insightful post. We’ve got a lot of these kind of sideliners in our product but most of them are more on the side of procrastinators.

Thanks for this post and we will try using this when writing on our website.

By: Jessie MacIntosh

Jessie MacIntosh — Fri, 30 Jan 2015 03:31:15 +0000

I’ve know some people who just get anxious about stepping outside their comfort zone. They get wound up about all the things they don’t know: they may want to start a small business but don’t know anything about bookkeeping. It never occurs to them that they could hire a management service to do that.

By: Jacek

Jacek — Tue, 27 Jan 2015 16:31:19 +0000

Hi Jessica,

I have just checked your website (landing page — it looks great). Would you share the secret with me… ? How did you design the page? I am particularly interested in the pop-up sign-up form? Would you recommend any tool? I’s really appreciate any clues. Have a nice day!

By: Lissa Sandler

Lissa Sandler — Fri, 23 Jan 2015 22:56:48 +0000

Thanks for this Super Amazing article. What I found interesting is noticing what kind of buyer I am. This will help me as I move forward as the owner of my company who needs to be investing in myself. Understanding what holds me back is priceless.

And in relation to my clients and prospects, this is going to be so helpful as I craft my weekly content and offers going forward. Again thank you so much.