Comments on: What Converts Better: $1,499 or $1499? Or in other words, COMMA or NO COMMA? Science says…

By: Shahnawaz

Shahnawaz — Fri, 08 Dec 2017 09:58:13 +0000

Hey Derek,

Good afternoon. Lovely writing as ever. i always enjoy and learn reading through this website.

As much as i want to believe on the customer perception about high and low end values; would not you agree that the more explicit the price is the more brand equity it creates. Thus, translating into better conversion, in-fact more sustained conversion.

Cheers. Have an awesome weekend.

By: Judy Helm Wright

Judy Helm Wright — Thu, 07 Dec 2017 19:06:04 +0000

Hello from beautiful Montana, USA
Thanks for caring and sharing this information. Isn’t it interesting how humans perceive things differently? I really liked the comment about spending an extra $2 for toilet paper. Just did that yesterday even though I had just bought a cashmere sweater that was on sale for $59 and was feeling proud of my shopping skills.
Crazy, huh?

Judy Helm Wright–Author/Blogger/Intuitive Wise Woman

By: Jim

Jim — Thu, 07 Dec 2017 17:25:18 +0000

You answered my question on the use of this on large numbers such as a house selling price.
Although I worry about someone who’d get lost in $545500.
Maybe they’d like $545499?

By: Sharon H.

Sharon H. — Thu, 07 Dec 2017 17:02:11 +0000

Completely agree with you, Derek, that perception is what drives the buying process. So, along those lines, I have a question for you…

Sometimes, when the price is higher, the perception is that the item being sold has a greater value. So, if you want to give the perception of higher value, wouldn’t it be better to leave the comma in? Just playing devil’s advocate here. Curious to read your reply! Thanks!

By: Carl Street

Carl Street — Thu, 07 Dec 2017 16:05:28 +0000

Well done; and, perhaps [perception being what it is] more importantly, well presented. Thank you.

By: Alice

Alice — Thu, 07 Dec 2017 15:57:18 +0000

Great insight and psychology shared in this post. Perception IS reality for most people so knowing how to format pricing impacts profits. I recently shared the .99 cent advice with a psychology student last week. He seemed surprised by it. I informed him psychology plays a huge role in buying habits and maybe he should consider thinking out of the box on what he could do with his psychology degree once he finished school.

By: Angela

Angela — Thu, 07 Dec 2017 15:34:50 +0000

Great article. Before even posting my comment, I went to remove my commas. Thanks!

By: Jesse Gernigin

Jesse Gernigin — Thu, 07 Dec 2017 15:25:10 +0000

This is interesting and taps into a lot of the thinking in Dan Ariely’s new book Dollars and Sense. I think copywriters would do well to study the psychology behind pricing vs. value. Great read.

By: Nate

Nate — Thu, 07 Dec 2017 15:07:45 +0000

Love the Zippy Engage thing you’re using. Where do I get it? Is it a beta thing you are working on?

By: Leonora

Leonora — Thu, 07 Dec 2017 15:02:19 +0000

Very interesting. Thanks. By that merit, if you’re trying to look stylish and exclusive/expensive, I wonder if you should choose the comma over the non-comma option?!