Comments on: My dog got snipped. I got a lesson in sales. Here’s the full story:

By: Jamie

Jamie — Wed, 26 Feb 2014 22:48:25 +0000

Such a great post – thanks for the info Derek. I manage an insurance sales team and it amazes me how often this ‘Curse’ occurs. Funny video, too.

By: Ivan Widjaya

Ivan Widjaya — Tue, 18 Feb 2014 01:11:11 +0000

It’s hard to explain a situation if the person don’t understand it to begin with. Once you become passionate about your job, it is harder to get people to understand because you start speaking in codes. But then it is an effort that you must take.

By: ScrewtheSystemJoe

ScrewtheSystemJoe — Fri, 20 Dec 2013 10:47:00 +0000

Made this mistake Derek was talking about many a time and can absolutely confirm that what his says is true. Speak in language your customer will understand!

By: Phil Q

Phil Q — Thu, 19 Dec 2013 20:45:03 +0000

I agree

By: Lianne-Carla Savage

Lianne-Carla Savage — Sat, 14 Dec 2013 19:41:08 +0000

This really is one of those things where just a small change can have such a big impact. A reminder of this is always useful.

By: Wayne

Wayne — Sun, 08 Dec 2013 04:50:00 +0000

Derek, you have nailed one of my biggest problems. I deal with it every day as a middle school teacher and in my photography blog. Assuming others know your jargon is hard to overcome, but it is paramount to actually getting people to listen and learn.
You do it well.. thanks

By: Danielle

Danielle — Sat, 07 Dec 2013 20:00:52 +0000

I’m a veterinary practice manager, so this just cracked me up! I don’t come from a veterinary background, so I always am the one to write our blogs – as opposed to having the veterinarians write them. I do this because of exactly what you’re explaining here – vets can’t comprehend someone not knowing basics parts of pet care. Great video – going to share with some veterinarians I know.

By: Marie Benard

Marie Benard — Fri, 06 Dec 2013 08:31:31 +0000

thank you! great video. I need more practice with this… I am just getting started as a coach and still trying to figure out who my idea client is… I have been on the receiving end of the endless blathering without a direct answer and it is SUCH a turn off… now, I just have to figure out who my ideal client is and how he or she would describe his problem 🙂 thank you!

By: Max Turner

Max Turner — Fri, 06 Dec 2013 03:53:42 +0000

To answer your question – YES ALL THE TIME.

It seems that when we are trying to pitch something, we get so wrapped up in how to pitch or sell to someone that we forget what exactly the customer is concerned about and wants.

Maybe it’s best to start with asking the customer exactly what the customer wants from the get go so you don’t have to worry about pitching them at all?

By: Lacey

Lacey — Fri, 06 Dec 2013 02:31:29 +0000

Ah, yes, the Curse of Knowledge. I used to get tripped up by that before I got hip to “parrot”-ing my ideal clients language back to them. I love the Heath bros’ Made to Stick.

LOL @ your comment re: if Mr Bities vet was in sales, “she would be out on the street… starving!” LOL