Comments on: How to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech https://socialtriggers.com/psychology-of-language/ Internet Marketing Strategy Sat, 19 Oct 2019 08:06:45 +0000 hourly 1 By: Dan https://socialtriggers.com/psychology-of-language/#comment-353629 Thu, 19 Feb 2015 06:54:44 +0000 http://socialtriggers.com/?p=3423#comment-353629 Fantastic interview with Michael Fishman. Thank you very much!

]]> By: James Helmering https://socialtriggers.com/psychology-of-language/#comment-95479 Fri, 16 May 2014 23:58:47 +0000 http://socialtriggers.com/?p=3423#comment-95479 I heard you say how important testimonials are. What do you put in the place of testimonials when you have a new product? You don’t want to lie to your readers. So what is the best solution?

]]> By: Ion-Christopher https://socialtriggers.com/psychology-of-language/#comment-86384 Thu, 24 Apr 2014 03:02:18 +0000 http://socialtriggers.com/?p=3423#comment-86384 In the Wallet Closing words, you’re talking about choice of words for COPY.

You’re talking about a general audience (8th grade comprehension).

Okay – talk to your kids and see if they dig it. You’ll need a whole classroom cause they only like cartoons.

100% identical comprehension applies more to CONTEXT, than specific WORDS. JARGON has to be either satirical or VERY SPECIFIC and GENERAL – like “OMG!” – or a brand GUESS or DKNY or a STOCK TICKER or REPORT type.

THEY FEEL UNDERSTOOD BY YOU involves this language use – which may be jargon – experts use jargon – they don’t teach well, but people learn more from them because THEY are expert students.

I’m outa here.

]]> By: Kristen Poborsky https://socialtriggers.com/psychology-of-language/#comment-73066 Mon, 24 Feb 2014 16:55:56 +0000 http://socialtriggers.com/?p=3423#comment-73066 Great podcast Derek! I am in the middle of repositioning myself and my business so Michael’s quote “Don’t think OF the market. Think AS the market” really hit home with me.

I know I have heard it many times before that I need to write conversationally to my audience but there was something in your conversation with Michael that really helped me to “get it” this time!

]]> By: Sheena https://socialtriggers.com/psychology-of-language/#comment-57270 Sat, 14 Dec 2013 19:17:22 +0000 http://socialtriggers.com/?p=3423#comment-57270 Mo, this is the same idea that I have a little bit of trouble with to. Would love some feedback on this from the pros.

]]> By: Brenda Araujo https://socialtriggers.com/psychology-of-language/#comment-53506 Wed, 13 Nov 2013 20:06:57 +0000 http://socialtriggers.com/?p=3423#comment-53506 Thank you so much Derek and Michael-fantastic interview!

I especially loved the part about writing a diary entry as if you were the customer or prospect. It really allows you to tap into your market’s psyche-brilliant.

“will say’, “won’t say”, and “can’t say” was great insight, too.

However, I’m afraid I’ve screwed myself because my current tagline is ‘Learn, Invest, & Thrive’. I cringed the second I heard that ‘learn’ was a wallet-closing word!

Back to the drawing board? Perhaps I can switch out ‘Learn’ for another word.

Any advice would be appreciated.

Thanks again!

]]> By: Marsha from YesYesMarsha.com https://socialtriggers.com/psychology-of-language/#comment-31665 Thu, 27 Jun 2013 14:13:14 +0000 http://socialtriggers.com/?p=3423#comment-31665 Not using “teach” or “learn” is a TOTAL game-changer! Going to go and look over ALL my content and take this out!

A great, insightful interview with a very charming, easy to listen to gent. Thank you!

]]> By: Peter Billingham https://socialtriggers.com/psychology-of-language/#comment-25983 Mon, 11 Mar 2013 14:20:29 +0000 http://socialtriggers.com/?p=3423#comment-25983 Hi Derek – although its a few months old now, the podcast with Michael Fishman was really relevant to where I am right now. Appreciate your style of interviewing and how you stop and rephrase the content from time to time, very helpful. Thanks for an informative podcast – sharing information on the subject of writing with skill and clarity.

]]> By: Stephen from FreeDPT https://socialtriggers.com/psychology-of-language/#comment-22087 Thu, 17 Jan 2013 14:43:12 +0000 http://socialtriggers.com/?p=3423#comment-22087 Great tips on this podcast!
I love this advice: Don’t think “of” the market, think “as” the market!

I think everyone should take to heart the advice of writing at an 8th grade level. Super wordy, intellectual words are slower to read and understand. People want simple solutions quick, not have to sit there and process what the marketer is trying to mean.

The section on Wallet-closing words was great too! The psychological history of words was a real eye opener! Using words to create an ease of transfer like, share, show you, etc. is something I need to incorporate into my blog posts. I learned in the past that using the phrase “Find out…” as opposed to “Learn more…” has better conversions because the word “learn” turns people off as mentioned in the podcast.

]]> By: Jay https://socialtriggers.com/psychology-of-language/#comment-19918 Thu, 06 Dec 2012 22:50:34 +0000 http://socialtriggers.com/?p=3423#comment-19918 How much more accurate ‘article’ sounds compared with ‘post.’ (Not sure about ‘material’ – sounds like a trip to the draper’s or the hardware shop, but then that’s a function of context, too, I guess). I’m going to my site to change the relevant page title from Posts to Articles (of course, then there are ‘articles’ of clothing…). Thanks, Derek, and your guest, Michael.

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