Comments on: How to Increase Your Prices by 71%

By: Amro

Amro — Mon, 05 Jan 2015 19:58:14 +0000

Hi Derek,

Can you give an example of price increasing words which I could use on my website?

I’m in the international transportation business where I’m specialized in airfreight, seafreight and roadtransportation.

Thanks,
Amro

By: John

John — Fri, 14 Nov 2014 02:06:10 +0000

Hey Derek,
I’m binge reading all your old stuff and loving it.
I notice that you use oddly specific numbers in some of your posts ( 71%? why not just 70?).
It reminds me of the 81 milligram aspirin – why is that 1 milligram so important?
Since you don’t seem to do anything by accident, there must be some psychology behind this – I’m curious!

-JW

By: U18 India

U18 India — Sat, 03 May 2014 04:21:37 +0000

I landed here from Infolinks blog and found really nice posts here. I like the ways you explore ways to increase twitter followers, how to make a conversation effective, power of words for bloggers and marketers etc.
Thanks Derek, you are doing great.

By: Jordan

Jordan — Tue, 04 Mar 2014 19:36:57 +0000

This is great timing Derek. I’m actually going to release an e-book. I’ll rename it a training kit as I think e-books have been watered down. It’s all about perception baby!

By: Rob Wilson

Rob Wilson — Mon, 25 Nov 2013 14:38:16 +0000

@Sandra – Purple Cow is probably a reference to a Seth Godin Book Purple Cow – interesting book summarised by James perfectly.

By: Jennifer A. Gardner, MD

Jennifer A. Gardner, MD — Thu, 05 Sep 2013 11:59:43 +0000

Great advice, pricing is obviously affected by perception of quality and value and it is something that I worked very hard when having my site designed. Creating a feeling that “this is a place for me” and “luxury” is not always easy in 2D! Looking forward to learning more about the psychology of what people perceive as a “luxury” website. Thanks for the great info. I am learning a lot on blog that converts!

By: Andrea Beltrami

Andrea Beltrami — Mon, 11 Mar 2013 17:58:30 +0000

Fantastic points, Derek! It has amazed me how much “telling my story” has made a difference in my marketing and training efforts. It’s plain ole refreshing to see what a personal way business is moving toward…

By: Katharine Trauger

Katharine Trauger — Sat, 23 Feb 2013 04:28:19 +0000

Ben, whether I wanted water or whiskey, I’d expect the product to be equivalent in both place, but the price flexible according to the overhead. Since I would be thirsty (!) I would go to the run-down place and save time and money. You too, I think.

By: Adam Orlandella

Adam Orlandella — Fri, 22 Feb 2013 23:28:03 +0000

Couldn’t agree more, Derek. Robert Cialdini has a good example of this in his book ‘Influence’ where he talks about the jewelry store owner and how she sold all her pieces by mistakenly doubling the price. It finally gave the buyers the perception that it was high quality (which it was). I know you’ve read the book, but figured I’d share for others. Keep up the great work.

By: Behnam

Behnam — Wed, 12 Dec 2012 02:51:49 +0000

I agree one hundred percent.