Comments on: How Images Improve—or Destroy—Conversion Rates

By: Erni

Erni — Sat, 23 Apr 2016 21:39:56 +0000

Excellent piece, it was quite informative and based on the information l have changed the image to personal photo to enhance credibility and increase conversion. look forward to your reply.

By: Daniel

Daniel — Mon, 17 Nov 2014 01:09:19 +0000

Yes yes yes yes yes yes yes.

Love this post. So practical and chock full of juicy data, my favorite kind of information.

DP
“Proud Owner of Derek’s Zippy Plugin”

By: Macy Jones

Macy Jones — Wed, 17 Sep 2014 06:54:33 +0000

Yes…. You are right … images is the best way to intract people on website and notify that what you want to say.

By: Dave Irwin

Dave Irwin — Thu, 14 Nov 2013 02:32:30 +0000

Incredibly insightful article Derek. I think so many times we just throw in an image because that’s what we’re supposed to do. It’s good to know that there are specific reasons for using images and best practices for doing so. When I use an image of a person I always at least make an effort to have the line of sight point to my content and not away into the header or sidebar.

By: Julie Barrett

Julie Barrett — Thu, 14 Nov 2013 01:28:39 +0000

LOVE the use of photos where everyone has their childhood photo. Who doesn’t love kids (and we were all so much cuter then, too). That shows the human side of the business in a humorous way.

By: Greg Gillespie

Greg Gillespie — Wed, 28 Aug 2013 01:27:17 +0000

Hi Derek,

I have a question for you. What is the best way to pose for a avatar photo/thumbnail shot that will enhance people’s trust in you?

I like the latest image you are using, front on – you slightly looking to the right.

I personally think this is better than your image you have on this page top right.

My thoughts are that if you are looking to the viewers left, it means the viewer is going past you. Which may be suggesting, that “hey you are doing well, look you are in front of me and now you are passing me and looking back”, which is more appealing than looking to the viewers right.

Anybody know of some studies on this, as it could make all the difference whether someone clicks on your search result in Google serps or not?

By: Chris Huntley

Chris Huntley — Thu, 04 Apr 2013 17:02:23 +0000

Hey Derek,
I’m thrilled to report back to you. I added a picture of a family “gazing” toward my quote form on my homepage, and my conversions increased by about 15%. I also removed a bunch of colors and needless crap from my site (learned that in your post about using colors, not this post), and my site is looking much cleaner now.

Thanks for all your advice, Derek. You’re the best.
Chris

By: Chris1111

Chris1111 — Fri, 26 Oct 2012 00:46:39 +0000

Contrary to what has been told here, it appears that people don’t care about the photo of a CEO until the product is good and in large demand.
Look at Amazon, Microsoft and BMW – there isn’t a single photo of a single executive on their websites and they are doing trillion dollar business.

By: Martin

Martin — Fri, 28 Sep 2012 03:32:02 +0000

Thanks. I had previously noticed the effect of where the person in pics eyes were looking and facing, but hadn’t really noticed the “arrow” effect like the baby’s chin. Thanks for pointing it out.

By: Remco

Remco — Thu, 14 Jun 2012 09:58:23 +0000

Here is a silly question for you.

When I looked at the picture of the Macbook Air campaign, my first impression was that the person was shoving the Macbook in the envelope, in stead of pulling it out.

Why is that? Or is it just me?