Comments on: The dumb pricing mistake people make (and how to fix it)

By: Nancy Morris

Nancy Morris — Thu, 07 Dec 2017 15:17:31 +0000

I’ve used this in my business for quite some time. Plus, I’ve added in the notion of A + B + C, where A is, say $99 and B (which includes A) is $149 and C (which includes A + B) is $499. It tends to drive people to purchase A + B which is the product I want them to buy anyway.

Ditto if the prices were $999, $1499 and then $4999. People trend towards A+B, the middle package.

By: Bill

Bill — Sat, 14 Jan 2017 15:53:18 +0000

Hi Derek, I am confused/stuck on pricing from a dripping and refund perspective. Let me explain. My course is 14 modules, and say 10 mins per module of video and interaction. I want to give a 30 day refund, but I also want to drip it ot people so they don’t consume it all in one sitting. I guess the idea is there if you offer all the 30 day refund and they get through all the content, download all the workbooks, would they not just ask for their money back.

Is the issue? How do I do it? Do I drip a bit before the 30 days and drip the rest after? Say 7 modules and then 7 modules?

Please help, totally stuck!!

Thanks
Bill

By: J.

J. — Mon, 05 Dec 2016 07:40:56 +0000

Thanks, Derek. I’d love to hear/see some elaboration on this with examples of what extras would be offered at each package level, especially for coaches & consultants to make them worth that much more. For instance, what did your friend include in that $40k offering package that made it worth that, compared to the down-level packages?

By: Samuel

Samuel — Fri, 09 Sep 2016 13:49:18 +0000

Hello,

Very good content, thank you very much!

By: Danny

Danny — Tue, 02 Aug 2016 10:20:38 +0000

Wow, your comment was some REALLY useful reading as well! Thanks for sharing!!

By: Kiril

Kiril — Thu, 30 Jun 2016 14:46:02 +0000

That was damn useful! You know what? I’ve never thought about that.
I’m gonna definetely try this thing out!

By: DeAnte

DeAnte — Wed, 17 Feb 2016 19:20:17 +0000

Really? There nothing wrong with cussing in a video. you hear it everyday in movies and on tv. Does that make the movie not so good? Are we adults here or no?

By: Erin

Erin — Tue, 26 Jan 2016 09:47:59 +0000

I returned to college when my kids were teens and took a part time job as a housekeeper with a local cleaning company. The owner had some shady business practices and since my major was business management, I thought to myself, “I am honest, hard-working, & intelligent. I bet I could build a successful cleaning business.” I determined my original prices by undercuting her’s by half. My start up costs were extremely low since I had most of the necessary equipment already and licensing in my state is very cheap. Because of my work ethic and high quality, it wasn’t long until my clients were actually telling me I needed to RAISE my rates! Three years later, I employ one lady at more than minimum wage and I make 2 1/2 times the hourly amount I started out at. (Which still makes me cheaper than Merry Maids…lol.) Anyways, this has worked so for, but I am wondering if I wouldn’t be able to reach more clients by offering my services the way you suggest. How do you go about implementing changes in prices when you’re an established business?

By: daw

daw — Sun, 13 Dec 2015 15:02:40 +0000

Well based on what I saw- I am giving the store away. I charge $199.00 for a short video, $399.00 for a package, and for commericals we start at $499.00. My problem is I am a one or 2 and done- I need to create a monthly revenue stream.

By: Charlie Adolph

Charlie Adolph — Wed, 09 Dec 2015 10:39:14 +0000

Everything is very open with a really clear clarification of the issues. It was definitely informative. Your website is very useful. Many thanks for sharing!