Comments on: How to Increase Online Customer Loyalty By 82%

By: Maggie

Maggie — Tue, 08 Apr 2014 06:30:44 +0000

I’m a paper crafter and I’ve passed on your blog to over 300 of my fellow crafters. Over 70% of them are stay at home mom’s who can benefit from you, but me… I feel I should’ve majored in psychology instead of getting an MBA.. LoL.

I find myself taking notes while watching your videos. Once I apply your techniques I’ll be sure to post a testimonial. =)

By: Jillian Amari

Jillian Amari — Thu, 21 Nov 2013 16:12:19 +0000

You are so insightful and a it has been a great break in my day getting to read your blogs. I work for a small small company taking a run at a new direct to consumer project. During my research I stumbled upon your webpage and have learned so many tips and tricks I plan to present in hopes it helps! Thank you for making me laugh. After watching your videos I can hear your voice when I read your blogs its quite entertaining and super unicorn magical 😉

By: Mike

Mike — Wed, 20 Nov 2013 16:25:46 +0000

My mind is about to blow up! Our salon is successful, but we have been thinking of ways to increase referrals, product sales, etc. So glad to have found Social Triggers through Twitter. I have ideas racing through my head! Have there been other salon owners implementing these techniques?

By: Nick Palkowski

Nick Palkowski — Fri, 22 Feb 2013 15:35:36 +0000

Stu, I think this idea is awesome. Have you seen any results from this? I was just thinking about how to apply it to membership site referrals but this is a great angle too.

Derek, this is great content. I am loving your stuff!

By: vlstakhov

vlstakhov — Sun, 10 Feb 2013 04:23:42 +0000

Would be interesting to know how many initial subscribers will renew their subscription for a next term and which option would keep more of them.

By: Aradia G. of Aradia's Hand

Aradia G. of Aradia's Hand — Mon, 19 Nov 2012 02:43:12 +0000

I really like the idea of rewards for x amount of purchases (or money spent as I see a lot). I know I get excited and I always guard my punch/sticker cards because I REALLY want the offering. Sometimes I’ll just spend more just to get the “freebie” faster.

I think a sticker / X amount spent would work best and then amp it up by having it something like 200.00 total to meet and giving people a 30-50 head start could really work.

By: Jeremy

Jeremy — Thu, 11 Oct 2012 19:10:34 +0000

Derek,
I really like and appreciate your example about rewarding referrals. What system/software would you use to be able to track exactly who and how many people an affiliate actually referred?

thanks!

By: Sean Mysel

Sean Mysel — Tue, 03 Jul 2012 04:46:25 +0000

Kind of late to this party but I do the same for my golf business…to the point where I only take referrals for in person lessons.

I created a “core” base of customers that would get the best price and would give them a free lesson if they purchased a Par 5 (five lessons). I’ve kept all my core customers and have grown my referral base from those customers where I’m booked two weeks in advance. In fact I’ve received referrals from referrals.

Thanks Derek!

By: Sergio Felix

Sergio Felix — Wed, 18 Apr 2012 04:10:38 +0000

Hey Derek,

I don’t know if this is going to work or not…

I’m creating a directory for offline businesses (specific niche involved) but since those places aren’t really business approachable, I was thinking of creating a sales page with an upfront promotion for the first month completely free.

Then mentioning that if they take advantage of that promotion in less than one week, they will get an introductory monthly price and a discount for their own website if they get interested in that.

Like I said in the beginning, I’m clueless if this is going to work but the goal is to make them to say YES (no matter what) to the first offer otherwise I won’t ever manage to get them to work with us.

With those kind of businesses, you regularly have just one shot.

Sergio

By: Stu McLaren

Stu McLaren — Fri, 17 Feb 2012 00:16:00 +0000

Great article Derek – something VERY applicable for membership site owners.

Here’s how I’d tie it in…

– When someone joins your site you always want them to do something right away (upload their pic, update their profile, watch getting started videos etc.). Doing so increases retention because it makes the membership more “personal” and gets people consuming content faster.

– Create 10 steps and have 2 already completed (pull pic from Gravatar, etc.).

– Make the steps #3-7 REALLY easy (leave first comment, introduce yourself in the forum etc.). Helps build momentum and excitement.

– Make the reward upon completion access to a “bonus level” or “special report” (aka, extra goodness).

All of this is pretty easy and straight forward to implement. But the thing that I took away from this is to make it “visual” (show a progress bar) and help jump start the progress (which will create more momentum).

Awesome stuff Derek!