I have found success in eavesdropping myself. I wanted to write an ebook to give out to my visitors. I didn’t know what to write it about, so I thought let me just ask them right?

I asked my followers on instagram the typical “What are you guys struggling with?” and most of the replies I got were “time management” so that’s what I wrote the book about.

I’ve realized you don’t have instagram or periscope. I could be wrong…but I can’t find you. Those two are the best places to find engaged fans.

Keep up the great tips Derek.

Thanks for this informative video! Implementing these tips will really help me stand out from my competition!!

I may have missed it, but have you done a video for Time Management?

Thanks again! You’re the best!

Laura M.
PS- Forwarded video!

There was an article you did about pricing (or maybe it was a video), but I can’t find it now. But it prompted a question I’ve been struggling with for awhile and wondered if you would share your insight.

I sell business guide info products. Periodically, I will do a teleclass on a topic that one of my business guides covers. When I do these classes, attendees get the live instruction and then they get the info product guide on that topic along with whatever other materials are included.

I have never really known how to price these. Should they be priced higher or lower than the info guide? I have tended to price them the same because I wasn’t sure which way to go, so attendees end up getting my time in instructing them plus the info product package. And they end up getting this for less than they’d pay for the info product because they seem to only sign up during the early bird offer. So I end up not only putting forth more time, energy and value, but earn less in the process.

Thoughts that might help me get on a better track?

I have been researching feedback on Internet marketing books on amazon for a while now and I found that people tell you exactly what they want and don’t want from a product in those reviews .I am using the data I have found to create the best product possible for people looking to start an online business . The market is so crammed with useless push button systems and instant cash products most people give up after a while.
I will use the data to create a product that gives the customer what they actually want and help them achieve great results without any fluff or overnight night riches claim (the only thing that happens overnight with these products is the decimation of your bank account) .

As I’m in the startup phase we have used small focus groups in the past to get information from people. Simply asking open ended questions via email and in person. We also have a survey developed to judge sentiment of individuals whether they are positively oriented or negatively oriented towards our industry niche.

The “what is your struggle” question is actually a great way to ask people. Its a better way to say you do care about them and it helps you create more value. I plan to use that (we are launching our blog in the next few weeks and starting to build our email list– with that being said- augmenting our email auto-responder to say such will be interesting to see how much social connection you need from individuals)

I also read a comment from someone saying that 1 person is not the majority of the customers and that is correct. You have a power of one if you are speaking statistically which isn’t much power 😛 but the point being is you get to hear squeaky wheel and then combine some of these solutions together like making a survey or testing if that issue is as big as it really is. If you get hundreds of emails saying the same thing then you know its not just a little power of 0 anymore.

Just my 1 penny (I lost the other one).

I like writing and researching, but learning how to confabulate my blog and website is onerous to me, so I’ll need to learn how to set up an auto responder asking “What Are You Struggling With” for cold sufferers and an anonymous email survey (when and how do I send that?
More work, but it sounds like it will be worth it.

Thanks, from Peggy The Doctor’s Wife