However, I must say that a turn-off for me is sites where the author chops all paragraphs into single sentences. It is very annoying. I feel like the author believes me to be an idiot, or a 12-year-old who cannot handle a real paragraph.

It

would

be

like

breaking

all

sentences

into

separate

one-word

“paragraphs”

like

this.

Ridiculous, huh? Well, same goes for the other. Annoying as hell.

Yes, I know it is because the author read somewhere that to keep people’s attention, break everything into one-liners. Well, screw that. Basically it says that you think readers are idiots. Some are, of course. But let’s not race to the basement, eh?

Would love to hear your thoughts on this one…. Love your site man.. cant wait to see what else you have in store. Cheers!

The problem is for 20+ years marketers have been making 6 and 7 figures online with poorly designed websites that harken back to the Angelfire days.

And this has taught would be marketers that design isn’t important – only the offer and content.

I for one (like many others apparently) will not trust someone who makes poor choices in their design, name or the way they present themselves to the world.

Great piece.

I will share on Twitter! Lol

Thanks for the article Derak! I really enjoy reading your stuff and apply it to my own content.

That being said, great graphics will grab attention faster than words, just as bad design will repel attention faster than words. The human brain is set up do process visual information faster than anything else – as little as 1/50,000 second.

But when that flash ends – and it does end – what does the person searching want? They want substance. They want a reason to participate in the offers. They need to find a value proposition. Pictures and graphics alone cannot finish the connection because pictures standing alone do not answer the questions that people want to know; why should I buy something from you or this company.

There have been a boat load of both heuristic studies and enough cognitive scientific research in the last 20 years to make this argument moot. But it is fun to see the arguments.

Well done Derak!

Thank you for this post.
So, the content is not the king. I would say “Design is king and content the Queen”.

Because you can grab someone attention with your design. But if your content is bad, he will go somewhere.

It appear that the link of the study is dead. It does’nt work.

Cheers,
Chris

Alta