I have read all of Malcoln Gladwell’s books, and I am looking forward to Redirect.
In physical therapy, I have been using this technique to create positive thinking. I find that when people are telling stories they are so subjective that they may forget what really happened. For example, when a patient improves with how well they can take the stairs, they still complain that they can’t take the stairs. I gently edit their story with reinforcement that they have worked so hard to get where they are, and they can still do it. My patients usually get better. I have always believed that it wasn’t just the PT.
I am happy to see this author tying up scientific facts with technique. As I am starting my own wellness center, I am learning to apply these kinds of social triggers into wellness and marketing.
I look forward to your efforts! There is a gap in science and marketing, and thru you and others like Jason Fonceca we can fill the gap!
Thanks Derek!
]]>I love the psychology and the science you weave into your work. Great guest and it provides a lot of food for thought.
There are lots of overlaps for me with some of the theories put forward via NLP (i.e. the idea that everyone has their own world view and the idea of people having an internal dialogue – both of which can be influenced).
take care & best wishes,
Alan
And I like your vivid style of speaking Derek. 🙂
And a question. Does podcasting drive lots of traffic or it’s just good for your blog’s profile?
]]>Tim Wilson’s research is brilliant, as is Gladwell’s look at it.
If you wanted to expand on this topic in the future, or if you keep a database of content ideas… I’d love to see your take on some more in-depth Story Prompting + Story Narratives applied to websites, sales, and conversion pages, etc.
(Aside from your “hard-working, no-push-button” example :D)
I especially loved the overlap with Personal Development, a nice treat. Thanks man. #ryzeUP 🙂
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